08/04/2026
This one is personal. 💛
Many of you know Bailey Baby Co. is owned by my daughter..And yes, I’m pretty darn proud of my kid and everything she has built…
But I’m especially proud of this..
Cancer has touched our family more times than I care to count—and it has touched our Elmer’s family too. We have fought alongside people we love. We have celebrated survivors. And we have lost people who should still be here…
By the grace of God, I am one of the survivors…
I remember that journey. I remember the fear, the exhaustion and the hard days…And I remember that sometimes the smallest comfort could feel like an enormous gift..
So the thought of a child going through that is almost unbearable to me..💔
My daughter has partnered Bailey Baby Co. with Rowen’s Legacy to do something real. For every $15 Rowen’s Legacy Pajama purchase, Bailey Baby Co. donates a pair of their bamboo pajamas to Rowen’s Legacy to be included in care packages for children and families receiving pediatric cancer care from Maine to Boston.
This isn’t a “portion of the proceeds” promotion. A pajama purchase puts an actual pair of soft pajamas into the hands of a child who could use a little comfort. That’s a true give-back.
We carry Bailey Baby Co. pajamas right here at Elmer’s, so we’ve had a front-row seat watching this little Maine business grow. But watching my kid decide that part of that success should be used to help somebody else?
That makes this mama awfully proud.
We can’t make cancer go away. But we can make one hard day a little softer for a child going through it. And sometimes, I know firsthand, the little comforts mean more than you could ever imagine. 💛
Proud of you, kid. And proud that Elmer’s gets to be a small part of what you’ve built.
If you want to sponsor a pair of pajamas and be a part of this project.. hit the link you’ll be glad you did.
💛Kim
💛 Bailey Baby Co. X Rowen's Legacy 💛
Rowen’s Legacy's mission is to bring comfort, hope, and strength to children and families facing the unimaginable challenges of childhood cancer. Bailey Baby Co. has come together with Rowen's Legacy to help them with their mission!
Now live on Bailey Baby Co. is an option to purchase a pair of Rowen's Legacy Pajamas!
Every pair of Rowen's Legacy Pajamas purchased directly supports the Rowen's Legacy Foundation. For every Rowen's Legacy Pajamas purchase of $15, Bailey Baby Co. selects a random style and size of bamboo pajamas from our inventory and sends them to Rowen's Legacy.
From there, Rowen's Legacy includes the pajamas in care packages distributed across their seven partnered pediatric oncology programs, serving children and families from Maine to Boston.
Visit www.baileybabyco.com to learn more or purchase a pair of Rowen's Legacy Pajamas! 💛