Reel Sportswear

06/16/2026

Castaway polos. Check em out

Scientifically proven to attract good vibes

PSA: If you’re golfing in our polos, the waves better be flat and the fish better not be biting.

🏴‍☠️⚡️🤘

06/11/2026

No shortcuts. Just cold beer and sore feet.

When Trev asked if we wanted to get a little primal, we sent the boys.

They spent the night wandering the flats, putting miles on their feet, laughing their asses off, and chasing flounder. By the time they made it back, they had sore legs and a cooler full of flounder and empties.

Then the catch changed hands.

Jaden and Liv turned the haul into fresh ceviche with ingredients straight from Matt’s garden. But first, they ripped a few gyotaku prints-preserving a moment that would’ve ended at the cleaning table.

Nights like this remind us why we built the brand. Community over everything

A night hunt becomes a meal. A meal becomes art. Art becomes an excuse to gather. And somewhere in the mix a community gets built.

All for the crew, from the crew.

Keep it reel or stay out the way

06/03/2026

We’re taking it back.
7.18.26

05/30/2026

It’s one thing to catch ‘em, but It’s another to make ‘em worth talking about.

We’ve been having way too much fun cooking with Joey MF B ( )

20+ years behind the blade- his work speaks for itself. He’s a whole lotta skill, passion and personality coming at ya. With 3 food network shows under his belt, there’s nobody else we’d rather take the helm of REEL MOUTHFUL - our backyard cooking show.

Tune in for an explosion of flavor, questionable decision-making, and a few cooking techniques worth stealing.

We’ll be swapping stories and cooking fish with salty guides, beach degenerates, local chefs, and the kind of people your mother warned you about.

We’re over the whole “prostaff’ thing.
We’re building a tribe over here.
Welcome to the tribe Joe, it’s been a hell of a ride already and we’re just getting started.

P.S y’all keep chasing trending audios-
we’re gonna keep rocking out

05/26/2026

Checked in with our boy

He said to stay off his flat 🏴‍☠️

05/20/2026

Babes on the Bay was exactly what it sounds like- a party full of good laughs and better company

We spent the weekend doing what we do best: hanging with our people, talking s**t, handing out beers, and making memories from sun up to sundown. Good seeing old faces, meeting new ones, and watching our crowd come together the way it always does. The headaches are gone but the memories will stay forever.

Huge shoutout to all the competitors, but especially Caroline’s casters for taking home gold in the non-guided artificial only division. Their team is named after a few loved ones who continue to watch over them, and that’s something bigger than fishing. We’re beyond honored they chose to carry those names in our gear. That’s our crowd. 🖤🏴‍☠️

Another shoutout to and the crew for pouring so much time and energy into this thing. Bringing people from all bay system together to compete, laugh, and raise a little hell is something we’ll always stand behind.

05/15/2026

There’s still some wildness out there.

You just gotta dig a little deeper and drive a lot farther to find it. Bring a trusty grill, your best friends, and stay til the sun fades away.

Whatever you do, do it under the damn sun

05/14/2026

Sorry boys, this ones for the ladies

Some gals from the REEL tribe reminding everyone that the bay belongs to the babes.

The 26th annual babes on the bay tournament is here. Best of luck to all the ladies competing and best of luck to all the fellas credit cards.

We’ll be hanging at the Reel pop-up all weekend, so come crack one, talk fish, surf and hang with the crew.

05/10/2026

Dropped a new one. 🎣

If you haven't watched A Reel Mouthful with Joe Brock yet — what are you doing?

This one's the first Brock Star Challenge. We handed our boy four mystery ingredients and told him to make something worth eating in 20 minutes. He talked too much trash the whole time and still pulled it off.

What ingredients should we throw at him next? Drop them in the comments — let's make it hard on him.

Recipe in the comments 👇

Presented by Reel Sportswear

Four ingredients. 20 minutes. One Food Network chef who talks too much trash.We gave Joe Brock kimchi, jalapeños, flour tortillas, and jumbo sea scallops. He...

05/10/2026

Happy Mother’s Day from the Reel crew.

We bring ours flowers and fresh fish.
Tell ’em you love ’em if you got ’em or send some love to the ones above 🖤