White Willow Market

White Willow Market White Willow Market focuses on bringing dreams alive through supporting over 50 different makers/small businesses. Open Wed-Fri 11:00-5:00 & Sat 9:00-2:00

Shop one of a kind products made with passion and love.

Grab a Cumberland air freshener for your car! How do they work? Add a few drops of your fragrance oil to the wood, place...
09/05/2026

Grab a Cumberland air freshener for your car! How do they work? Add a few drops of your fragrance oil to the wood, place it back in the bag and seal it. Allow it to absorb for 4-6 hours (or overnight). Then remove and hang in your vehicle! The perfect way to bring your favorite town on every adventure.

Open today 9:00-2:00

1317 2nd Ave
Cumberland, WI 54829

& that’s exactly what you’re doing when you shop with us. Support over 50 different makers and their dreams when you sho...
09/04/2026

& that’s exactly what you’re doing when you shop with us. Support over 50 different makers and their dreams when you shop with us. Buy good things from real people. It’s a win win if you ask me 😉
Open today 11:00-5:00

1317 2nd Ave
Cumberland, WI 54829

Fall is upon us! Stop in and grab some decor, candles, or wax melts! All handmade with love! Open today 11:00-3:30 (clos...
09/03/2026

Fall is upon us! Stop in and grab some decor, candles, or wax melts! All handmade with love!
Open today 11:00-3:30 (closing early for childcare pickup today)

1317 2nd Ave
Cumberland, WI 54829

Back to school this week which means we are transitioning to fall/winter hours! We are no longer open on Wednesdays, so ...
08/31/2026

Back to school this week which means we are transitioning to fall/winter hours! We are no longer open on Wednesdays, so come shop with us Thursday-Saturday!

Thank you to everyone who stopped into the shop and supported us this weekend! The turnout was absolutely incredible, an...
08/31/2026

Thank you to everyone who stopped into the shop and supported us this weekend! The turnout was absolutely incredible, and it was so wonderful to see the town bustling.

A huge thank you also goes out to the Cumberland Chamber of Commerce as well as the numerous volunteers who put in countless hours of hard work, planning, and dedication to make the Rutabaga Festival such an incredible event. Events like this don’t happen without so many people working behind the scenes and giving their time to our community.

While it can sometimes be easy to focus on the negative comments, let’s look past them and focus on what this weekend truly was—an AWESOME celebration that brought people together, brought so many visitors to our beautiful town, and created so much fun for families and our community.

We are so grateful to be a part of this amazing town ❤️

We’re open today!! Stop in and enjoy some shopping before or after the parade! We are open 11:00-3:00 today! 1317 2nd Av...
08/30/2026

We’re open today!! Stop in and enjoy some shopping before or after the parade! We are open 11:00-3:00 today!

1317 2nd Ave
Cumberland, WI 54829

The loon design is also available in this beautiful green hoodie! Snag yours before they’re gone! Open today 8:00-5:00 (...
08/29/2026

The loon design is also available in this beautiful green hoodie! Snag yours before they’re gone!

Open today 8:00-5:00 (extended hours for baga!🎉)

1317 2nd Ave
Cumberland, WI 54829

Rutabaga Festival is fully upon us! 🎉 Stop in for all your handmade goods! Open today 10:00-5:001317 2nd AveCumberland, ...
08/28/2026

Rutabaga Festival is fully upon us! 🎉 Stop in for all your handmade goods!

Open today 10:00-5:00

1317 2nd Ave
Cumberland, WI 54829

Our shelves are fully stocked and we are ready for Baga Fest weekend! If you come down for the festival, be sure to swin...
08/27/2026

Our shelves are fully stocked and we are ready for Baga Fest weekend! If you come down for the festival, be sure to swing into the local businesses and support them! 🫶🏼
Open today 10:00-5:00

1317 2nd Ave
Cumberland, WI 54829

You guys loved the loon design, so it’s back! Now on a crewneck in navy blue! We are stocked up on apparel for baga week...
08/26/2026

You guys loved the loon design, so it’s back! Now on a crewneck in navy blue! We are stocked up on apparel for baga weekend, so come in and grab yours before it’s gone!

Shop with us today 10:00-5:00

1317 2nd Ave
Cumberland, WI 54829

Address

1317 2nd Avenue
Cumberland, WI
54829

Opening Hours

Thursday 11am - 5pm
Friday 11am - 5pm
Saturday 9am - 2pm

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