09/10/2026
💡Lately, it feels like everyone wants to own a food truck or start a food business.
From the outside, I get it. It looks fun, easy…and it definitely looks like quick money.
😂Wrong.
I work more now than I ever have before and most days, for less money.
The difference is, I genuinely love this.
🌖 I enjoy the late nights. I want the feedback, even when it stings. I like trying something new, completely messing it up, figuring out what went wrong, and then mastering it. I love watching an idea in my head turn into something people actually come back and enjoy. When I start seeing other people use ideas similar to mine? I don’t always look at it negatively. Sometimes that’s confirmation that I must be doing something right.
🤑The money isn’t what gets you through the long nights, mistakes, slow events, food costs, prep, cleanup, permits, breakdowns, and everything else people don’t see.
You have to love what you’re doing enough to keep doing it when it isn’t fun or profitable.
🔥At the end of the day, I’d rather be exhausted doing something I love than comfortable doing something I don’t.