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Passage Your event. Your fans. Your mobile box office. Stop settling for one-size-fits-all generic ticketing. Get started for free in 60 seconds at https://gopassage.com

Get started with all-in-one ticketing and payments MADE for your event. Passage powers ticketing and payments for specialty events both online and at-the-door. Passage caters to niche event verticals with category-specific branding and features, creating the the top-of-mind brand in each category. One example is HauntPay, Passage’s ticketing and payment solution for the haunted attraction industry.

Long lines don't have to mean unhappy guests. 🎃Our new blog shares how to turn your busiest fall weekend into your best ...
10/05/2026

Long lines don't have to mean unhappy guests. 🎃

Our new blog shares how to turn your busiest fall weekend into your best one:
🕐 Spread out the crowd with timed entry
👥 Staff up with clear roles
☕ Sell warm c***r where guests are waiting
🎶 Make the wait part of the fun

Halloween is on a Saturday this year, so now's the time to prep!

🍂 Read the full guide: https://pass.ag/fallevents

The hottest after-party in Detroit is almost here! 🔥 Big Mama's After Hours with special guest Latto is taking over the ...
09/23/2026

The hottest after-party in Detroit is almost here! 🔥 Big Mama's After Hours with special guest Latto is taking over the St Regis Hotel on October 1st.

Whether you were at the concert or just looking for the ultimate after-party, this is where you need to be. Our friends at Hart of Detroit are breaking out the cheetah print and welcoming the one and only Latto to the building!

Hosted by Elle Breaunna, Stewe, Ayeredd, and Lana Ladonna, with music by some of Detroit’s finest. This is going to be a night to remember.

🎟️ Grab your tix now ➡️ https://pass.ag/bigmommas

The handbook didn't cover this 🆘🫨Drunk keynotes. Biohazard cleanup. VIP demands you can't say yes to. The moments that a...
09/21/2026

The handbook didn't cover this 🆘🫨

Drunk keynotes. Biohazard cleanup. VIP demands you can't say yes to. The moments that actually test an event organizer don't show up in any textbook...but they show up on-site, every time.

We rounded up 7 situations most planners hit at some point in their career and how the pros handle them without missing a beat. Read it here ➡️https://pass.ag/dontpanic

🎄 It's not too early to think about holiday gift card sales...it's actually the perfect time.Campaigns need runway. The ...
09/14/2026

🎄 It's not too early to think about holiday gift card sales...it's actually the perfect time.

Campaigns need runway. The organizers who start promoting gift cards now (not in December) end up with weeks of visibility before shopping season peaks...and a lot less last-minute scrambling.

We put together a simple month-by-month readiness timeline to help you get set up, promoted, and ready to go. Check it out ➡️ https://pass.ag/holidaygifts

🎁 NEW FEATURE ALERT: Stored value gift cards are here!No more "which event should I pick?" 🤔 guesswork. Recipients get f...
09/08/2026

🎁 NEW FEATURE ALERT: Stored value gift cards are here!

No more "which event should I pick?" 🤔 guesswork. Recipients get flexible credit they can use across your whole event lineup. Easy to buy, easy to give, easy to redeem.

For organizers, it's more than a nice perk: it's a new customer acquisition channel and an easy way to lift average order value.

Get the details ➡️ https://pass.ag/gift

Popping the confetti today! 🎉 Passage made the 2026 Crain's Detroit Fast 50!We are beyond proud to be recognized among D...
08/31/2026

Popping the confetti today! 🎉 Passage made the 2026 Crain's Detroit Fast 50!

We are beyond proud to be recognized among Detroit’s 50 fastest-growing companies. A huge shoutout to our incredible team for their hustle and to all the event creators who use our platform to bring their visions to life. We couldn't have reached this milestone without this amazing community.

Thank you to Crain's Detroit Business for the recognition! Here’s to keeping the momentum going and powering even more unforgettable events 🎟️📈

Do you actually know who's driving your ticket sales? 🎟️With Passage's Referral Codes, you can track every sale back to ...
08/31/2026

Do you actually know who's driving your ticket sales? 🎟️

With Passage's Referral Codes, you can track every sale back to the promoter, influencer, or partner who sent it...no extra tools needed. Just tag your link, hand it out, and let the data do the talking.

New on the blog: a quick-and-dirty guide to setting it up (takes about 5 minutes) ➡️ https://pass.ag/referral101

Setting up a virtual queue takes ⏰ five minutes. Running one well on event day is a whole different skill.We put togethe...
08/24/2026

Setting up a virtual queue takes ⏰ five minutes. Running one well on event day is a whole different skill.

We put together a full playbook: how to set up your queue, when to use auto-advance vs. manual control, how to prioritize VIP guests without it looking like queue-jumping, and what to do about no-shows before they stall your entire line.

If you're running (or thinking about running) a virtual queue at your next event, this one's worth the read. 🎟️

🔗 https://pass.ag/virtualq

Selling 🌟VIP tickets to your event? Here's the number most organizers get wrong: how many.Sell too few, and you're leavi...
08/17/2026

Selling 🌟VIP tickets to your event? Here's the number most organizers get wrong: how many.

Sell too few, and you're leaving money on the table. Sell too many, and your "premium" line moves just as slow as everyone else's...except now they paid extra for it.

We broke down the ideal VIP-to-GA ratio, how long VIP guests should actually wait in line, and what Disney and Universal do differently when things go sideways (ride closures, crowd surges, you name it).

If you're planning ticket tiers for your next event, this one's for you. 🎟️

➡️ Read the Full Guide: https://pass.ag/viptix

Apparently "Google it" is going out of style 🤯More people are turning to ChatGPT, Gemini, and Claude to find things to d...
08/10/2026

Apparently "Google it" is going out of style 🤯

More people are turning to ChatGPT, Gemini, and Claude to find things to do...and those tools are naming specific event businesses directly in their answers.

If you're not showing up, you're invisible before the search even happens.

We broke down what this means for event organizers (and how to use AI yourself to save hours on planning + reporting) in our latest blog ➡️ https://pass.ag/ai-events

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2200 Hunt Street, Ste 436
Detroit, MI
48207

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+13233024917

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