Starboard Group

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Starboard Group

Welcome to the official page of Starboard, The World’s Leading Vacation Retailer 🌟

Starboard is the world’s leading vacation retailer, creating memorable shopping experiences at sea and on land for the world’s premier vacation brands. Through curated assortments of iconic global brands, destination-inspired products, local artisan goods, and innovative retail experiences, we transform shopping into unforgettable vacation moments. Guided by our purpose to Curate a Vibrant World, we serve guests across cruise ships and resort destinations worldwide through creativity, discovery, personalization, and innovation. Learn more: https://www.starboardretailgroup.com/

Careers: https://www.starboardretailgroup.com/careers/

09/10/2026

Catalin Pricop, Associate District Manager, Sales Account Teams, is our 2026 Mid-Year MVP Winner for Leadership – Level Up. 🌟

At Starboard, MVP—Most Vibrant Player—recognizes team members who bring our values to life through the impact they make every day.

Level Up is about learning, growing, and continuously raising the standard. Catalin is recognized for demonstrating that mindset through his leadership—supporting others, embracing opportunities to improve, and helping his teams move forward with purpose.

As part of our Sales Account Teams, Catalin’s commitment to growth, leadership, and continuous improvement helps strengthen our organization and supports our purpose to Curate a Vibrant World.

Join us in celebrating Catalin and this well-deserved recognition!

09/08/2026

Onboard shopping just became even more rewarding. ✨

Starboard is proud to partner with Azamara Cruises to launch Azamara Shopping Rewards—the cruise industry’s first retail rewards program.

Powered by ONE (Open Network Exchange), the program allows guests to earn rewards through eligible onboard purchases and redeem them for premium products, culinary experiences, entertainment, flights, hotels and more.

Together, we’re extending the value of onboard shopping beyond the voyage while creating new ways for guests to stay connected with Azamara.

Thank you to our partners at Azamara Cruises and ONE for bringing this innovation to life.

Read more: https://www.businesswire.com/news/home/20260908040195/en/Starboard-and-Azamara-Cruises-Debut-First-Ever-Cruise-Retail-Shopping-Rewards-Program?utm_campaign=shareaholic&utm_medium=copy_link&utm_source=bookmark

09/02/2026

Sidar Soza, Senior Graphic Designer, Marketing, is our 2026 Mid-Year MVP Winner for Accountability. 🌟

At Starboard, MVP—Most Vibrant Player—recognizes team members who bring our values to life through the impact they make every day.

Accountability is about taking ownership, following through with integrity, and delivering on our commitments. Sidar is recognized for bringing that value to life through the responsibility, consistency, and care he brings to his work and the way he supports the team.

As part of our Marketing team, Sidar’s commitment to high standards and dependable ex*****on helps move Starboard forward and supports our purpose to Curate a Vibrant World.

Join us in celebrating Sidar and this well-deserved recognition!

09/01/2026

A new expression of luxury at sea. ⚓️

Starboard is proud to partner with Franck Muller on our first-ever limited-edition timepiece collaboration—an exclusive interpretation of the iconic Vanguard, created with the journey in mind.

Limited to just 25 pieces, the special-edition Vanguard features distinctive blue numerals, silver detailing, and navigation-inspired accents that reflect its connection to the sea. The timepiece will be available exclusively through select Starboard boutiques aboard Royal Caribbean’s Legend of the Seas, Harmony of the Seas and Oasis of the Seas, as well as Celebrity Xcel, Celebrity Ascent and Celebrity Edge, with Princess to follow.

This collaboration reflects the kind of discovery we strive to create for our guests: exceptional craftsmanship, meaningful brand partnerships, and exclusive products that make the vacation experience even more memorable.

Thank you to Franck Muller and the Starboard teams who brought this collaboration to life as we continue to elevate luxury vacation retail and Curate a Vibrant World.

08/26/2026

Zachary Francisco, Planning Coordinator, Luxury, is our 2026 Mid-Year MVP Winner for Together. 🌟

At Starboard, MVP—Most Vibrant Player—recognizes team members who bring our values to life through the impact they make every day.

Together is about connection, collaboration, and supporting one another toward shared success. Zachary is recognized for bringing that spirit to life through the way he works with others, contributes to his team, and helps create stronger outcomes through partnership.

As part of our Luxury team, Zachary’s collaborative mindset and commitment to shared success help move Starboard forward and support our purpose to Curate a Vibrant World.

Join us in celebrating Zachary and this well-deserved recognition!

08/24/2026

We were pleased to welcome Renato Meier, Breitling’s new Managing Director for Latin America and the Caribbean, aboard Royal Caribbean’s Allure of the Seas for his very first cruise ship visit. ⌚️⚓️

Breitling and Starboard share a longstanding partnership, and 2026 is already building strong momentum for our collaboration. As we continue to grow together, we look forward to creating even more opportunities to bring Breitling’s craftsmanship, heritage, and exceptional timepieces to guests at sea.

A special thank you to Ioana Stanciu for her continued partnership with our teams, and to our incredible shipboard teams for the passion, expertise, and commitment they bring to creating meaningful guest experiences every day.

Thank you as well to Caryl Capeci and Tiffany Garcia for their continued leadership and support of this partnership. Here’s to an exciting year ahead.

Benito Mendez • Darshan Setpal • Kallesh Koli • Renato Meier • Ioana Stanciu • Edison Cardenas • Alexandru Tanase • Cesar Vasquez

08/19/2026

Natalia Hoyos, Marketing Operations Specialist, is our 2026 Mid-Year MVP Winner for Curiosity. 🌟

At Starboard, MVP—Most Vibrant Player—recognizes team members who bring our values to life through the impact they make every day.

Curiosity means Explore. Learn. Evolve. Natalia is recognized for demonstrating a passion for exploring new ideas, embracing learning, and driving continuous growth—bringing our Curiosity value to life through the way she approaches her work and contributes to the team.

As part of our Marketing team, Natalia’s commitment to learning, collaboration, and continuous improvement helps move Starboard forward and supports our purpose to Curate a Vibrant World.

Join us in celebrating Natalia and this well-deserved recognition!

08/12/2026

Fashion at sea is evolving—and so is the way we curate it. 🌊

In a new feature from Travel Markets Insider, Courtney Keenan, Starboard’s Director of Merchandising, shares how changing guest expectations are reshaping our approach to fashion onboard.

From the continued growth of vintage luxury and personalized experiences to destination-inspired assortments and emerging brand discovery, our teams are moving beyond traditional category-based retail to create more intentional, boutique-style environments designed around the guest and their vacation journey.

That evolution is also reflected in the way we bring each assortment to life—working across buying, store planning, design, and visual merchandising to create complete lifestyle stories that feel relevant to each ship, itinerary, and destination.

Thank you to Courtney for sharing her perspective on the trends shaping fashion at sea and how Starboard continues to evolve vacation retail in pursuit of our purpose to Curate a Vibrant World.

Read the full feature: https://travelmarketsinsider.net/how-starboard-cruise-ships-are-becoming-fashion-meccas/

08/07/2026

We’re proud to share that Starboard has been named a finalist across six categories at the 2026 DFNI Frontier Awards, recognizing the innovation, creativity, and dedication of teams across our business.

Our eight finalist recognitions include:
• Best New Duty-Free Shop Opening: Brilliant Lady Retail Experience; Immersive Retail Experience Aboard Star Princess; and The Boutiques aboard The Ritz-Carlton Yacht Collection’s Ilma
• Cruise or Ferry Line Retailer of the Year: Starboard
• Spirits Product of the Year: Angel’s Envy Single Barrel for Celebrity Xcel & Star Princess
• Future of Retail Award: AI-Driven Merchandising
• People & Planet Award: Sustainability: Curating a Greener World
• Team of the Year: Starboard Navigators

Together, these recognitions reflect the many ways our teams bring our purpose to Curate a Vibrant World to life—from creating memorable guest experiences and developing innovative products to advancing technology, sustainability, and the way we support our people.

Congratulations to everyone across Starboard and our partners whose passion, expertise, and collaboration made these achievements possible. We’re proud to see the breadth of our work recognized and look forward to the Frontier Awards in Cannes this September. 🌟

08/05/2026

Celebrating the next generation of talent at Starboard. 🌟

As our Summer Internship Program comes to a close, we’re proud to recognize the six interns who spent the season learning, contributing, and bringing fresh perspectives to teams across Starboard.

The program culminated with the Merchandising interns presenting their final projects—an opportunity to share what they learned, showcase their ideas, and reflect on the experience they built throughout the summer. A special thank you to Yasemin Kuloglu and Isabella Roldan for leading the Merchandising internship program and creating a thoughtful experience for our interns.

Congratulations to Sofia Lardizabal, Emma Mendez, Maria Pagarizabal, Alejandro Rivero, Diego Antonio, and Silvia Duran Reyes. Thank you for the curiosity, energy, and commitment you brought to Starboard. We’re excited to see where your journeys take you next.

Address

8400 NW 36th Street
Doral, FL
33166

Telephone

(800) 540-4785

Website

https://www.starboardretailgroup.com/

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