09/11/2026
What if your next favorite fragrance wasn't bought β but built from a memory?
At ScentFest I kept finding houses that treat scent as story: Mitti bottling Indian folk art and the smell of first rain; an AI writing perfume from a mood. It lit something up in me β because the experience I'm creating next begins exactly there. With a memory you carry. And a scent we build from it, together.
More on that before long. For now β start noticing the smells your memories are made of.
What's a scent your memory is built on? π€