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Monday 7am - 5pm Tuesday 7am - 5pm Wednesday 7am - 5pm Thursday 7am - 5pm Friday 7am - 5pm Saturday 7am - 5pm Sunday 7am - 3pm

Guide's Choice Pro Shop

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Eagle River, WI
Guide's Choice Pro Shop

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The Northwoods most complete fishing store and Vilas county's musky headquarters. New owners 3/29/25. Family owned and operated. Stop in and see us!
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10/30/2026

Beginning Sunday Nov 1st, we have updated shop hours.
Open Monday through Saturday 7am-5pm & Sundays 7am-3pm.

10/27/2026

✨New Arrival✨ Snell Labs, an innovative small business in Minnesota, has created the ultimate sorting bait puck. No more digging through soggy sawdust with cold fingers! Shake 15-30 seconds to separate the waxies for easy selection. I've been using the weekender size in the shop this week to sort and package waxies and I'm impressed! Love our shop logo on the lid too. Check these out in store or on our website- they'd make a great gift!

10/24/2026

We loved teaming up with 5th Season Apparel this year to bring custom tees, hoodies, and sun hoodies into the shop. Grab one for yourself or the angler in your life—comfort, quality, and ready for days on the water. they make the perfect treat for yourself or the angler in your life. Stop by the shop or grab yours online! 🎣

10/22/2026

🎣 FRESH BAIT ALERT!🎣

A BIG shipment of the finest musky suckers in the Northwoods just hit our tanks last night! If you're heading out on the water, we’ve got the freshest, wild-caught live bait around ready to go:

Musky suckers – available in all sizes, XS to Jumbo

Redtail / Blacktail chubs – 3" & 4"

Walleye suckers – these go FAST

Northern pike suckers – 5–7"

Stop by Guide's Choice Pro Shop in Eagle River, WI, to stock up before your next trip! 🌲🐟

10/03/2026

🔥NEW ARRIVAL AT GUIDE'S CHOICE PRO SHOP!🔥

We’re thrilled to bring in our very first batch of baits from Dominate Bait Co.

Meet the Bandit Musky Dive N' Rise lures — small-batch, handmade, and built to trigger giant musky strikes.

Here’s why you’ll want these in your tackle box:

🎨 Top-Tier Craftsmanship: Incredible custom paint and top-of-the-line finish work that looks as good as it fishes.
🌊 Lake Tested: Every single lure is lake-tested by the builder before it leaves the shop to guarantee perfect action.
⚡ Exclusive Launch: Available right now in 3 stunning colors!

These small-batch gems are strictly limited-quantity, and they definitely won't last long. Stop by Guide's Choice Pro Shop in Eagle River or grab yours before they're gone! 🏆
https://guideschoiceproshop.com/products/dominate-bait-co-bandit-musky-dive-n-rise

10/01/2026

We just received a HUGE shipment of FRESH, LOCALLY trapped musky suckers. All sizes in stock, plus all the rigs, terminal tackle, and sucker rods to make your fall musky hunt a success.

09/26/2026

Ahhh… Fall fishing has arrived, and that means dive and rise season is officially here! 🍂🎣

When the water temps drop and big muskies start feeding, nothing triggers muskies quite like the erratic action of a dive and rise bait.

A few of our favorites:
🔥 Tom's Customs (Manatee - NEW)
🔥 Harvey Baits (Javelin - NEW)
🔥 Suick (Weighted, Non-Weighted, Red Hot & Hi Impact Thrillers)
🔥 Chaos Tackle (Navins)

Shop our selection here: https://guideschoiceproshop.com/collections/musky-dive-rise

09/06/2026

Guide’s Choice Pro Shop - Eagle River / Vilas County Fishing Report 🎣

Publish Date: September 6, 2026

Water temps are creeping back into the mid-70s after a warm stretch, and with low water levels on our spring-fed lakes, adapting your tactics to the specific body of water you're fishing is key! Huge thanks to local guide Colin Crawford's Guide Service for giving us the rundown on this week's trends.

Species Breakdown:

🐟 Musky: Big fish are active and on the move! Anglers are getting strikes on topwaters, bucktails, and rubber. Hot baits hitting the water right now: Red October Tubes, Hunsytails, Musky Frenzy bucktails, and Swimmin' Dawgs in all sizes. The live bait season will kick into high gear with our next big cooldown, but we have live musky suckers in stock right now!

🐟 Walleye: Water temperature and clarity dictate the bite this week. On warmer systems, stick with summer tactics using leeches and nightcrawlers. On deeper, cooler, and clearer lakes, the minnow bite is performing much better.

🐟 Smallmouth Bass: Smallies are aggressively targeting larger profiles as they prepare for early fall. They're striking chatterbaits, Urchin baits, and large minnows (4"+). Stop in the shop to check out our gorgeous new stock of 4"+ redtails and blacktails!

🐟 Largemouth Bass: Cruising the shallower w**d lines. Cast spinnerbaits or work Urchin baits right along the vegetation edges to draw strikes.

🐟 Crappie: Following a similar pattern to walleyes—stick with leeches and crawlers on the warmer lakes, but transition over to live minnows on the deeper, clearer systems.

🐟 Perch: Holding along mid-depth w**d edges and gravel transitions. Slip bobbers paired with small piece-crawlers or panfish minnows are producing solid action.

🐟 Bluegill: Active near shallow-to-mid-depth w**d edges and wood cover. Fine-tune your presentation with light tackle and a waxworm or crawler piece.

📍 Stop into Guide’s Choice Pro Shop in Eagle River for your live bait, tackle, and insider lake tips before you head out!

08/21/2026

👑 WEEKLY FISHING REPORT — MUSKY SPECIAL (August 21, 2026) 👑
Brought to you by Guide's Choice Pro Shop — Eagle River, WI

The National Championship Musky Open (sponsored by the Eagle River Chamber of Commerce) starts TODAY and runs through Sunday! With water temperatures holding steady in the low-to-mid 70s thanks to cool August nights, late-summer musky patterns are in full swing across Vilas County.

For this week's intel, we dug into the archives of legendary guide Tony Rizzo to see how he targeted big late-summer fish:

Target Deep, Suspended Females: Rizzo favored targeting suspended muskies in deep water surrounding main-lake structure (like the open water around mid-lake humps rather than directly on top of them). Factor in wind and current, and think about where a big female will sit for a quick meal.

Don't Skip Deep Weeds: Rizzo emphasized not ignoring the deepest w**ds you can find—specifically the deep beds out of sight that you can only pick up on your depth finder.

Rizzo's Go-To Late-Summer Baits: Tony was a big fan of weighted Suicks and weighted Bobbie Baits in late summer, keeping bucktails in the mix all year long.

Trust the Process: Rizzo logged 3,409.5 hours of August musky fishing over 20 years, landing 205 legal fish. That’s an average of 16.6 hours per legal musky. When you're on the grind, remember even a legend put in a couple of full workdays for a legal fish!

🎣 SHOP LOCAL REPORT & TACTICS
Rubber has been our most productive bait all summer long. Red October Tubes, Boss Shad Hybrids, Medussas, and Pro Bull Dawgs all HOT. Deep diving cranks to contact those suspended muskies are worth a shot too.

🌙 EAGLE RIVER / VILAS COUNTY SOLUNAR TIMES
Fri, Aug 21 (Fair): Majors: 6:45am–8:45am, 7:11pm–9:11pm | Minors: 3:46pm–4:46pm

Sat, Aug 22 (Fair): Majors: 7:37am–9:37am, 8:02pm–10:02pm | Minors: 4:38pm–5:38pm, 11:34pm–12:34am

Sun, Aug 23 (Fair): Majors: 8:28am–10:28am, 8:53pm–10:53pm | Minors: 5:21pm–6:21pm, 12:28am–1:28am

Mon, Aug 24 (Good): Majors: 9:18am–11:18am, 9:43pm–11:43pm | Minors: 1:30am–2:30am, 5:55pm–6:55pm

Tue, Aug 25 (Good): Majors: 10:07am–12:07pm, 10:30pm–12:30am | Minors: 2:37am–3:37am, 6:22pm–7:22pm

Wed, Aug 26 (Excellent): Majors: 10:53am–12:53pm | Minors: 3:47am–4:47am, 6:45pm–7:45pm

Thu, Aug 27 (Excellent): Majors: 11:16pm–1:16am, 11:38am–1:38pm | Minors: 4:58am–5:58am, 7:04pm–8:04pm

👑 Good luck to all tournament anglers competing this weekend!

Stop by Guide's Choice Pro Shop to gear up with Red October Tubes, Suicks, Bobbie Baits, bucktails, and terminal tackle before heading out!

Address

4315 E Wall Street
Eagle River, WI
54521

Opening Hours

Monday	7am - 5pm
Tuesday	7am - 5pm
Wednesday	7am - 5pm
Thursday	7am - 5pm
Friday	7am - 5pm
Saturday	7am - 5pm
Sunday	7am - 3pm

Telephone

+17154772248

Website

http://guideschoiceproshop.com/

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