Toys R Us American Dream

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Toys R Us American Dream The new Toys "R" Us superstore at the American Dream Mall

10/28/2026

This week’s Bricktober LEGO Challenge is all about Halloween! 👻 🎃 So of course, we made a cute little LEGO pumpkin! 🧡

Now it’s YOUR turn! 🎨✨ Show us what you create and drop a picture in the comments below! We can’t wait to see your LEGO masterpieces! 🧱🎃

This weeks lego build challenge is to build something BOO-TIFUL👻 Be sure to tag us so we can see your fun Halloween cr...
10/27/2026

This weeks lego build challenge is to build something BOO-TIFUL👻 Be sure to tag us so we can see your fun Halloween creations and head over to Toys”R”Us to enter the bricktober sweepstakes!💚

10/24/2026

Calling all creators! The new toysrus Creator Studio is officially ready for you! 📸 Head to the 2nd floor of TOYS“R”US at American Dream to test out our new space, get creative, and bring your creativity to life! 🧸💫 Don’t forget to tag us in all your videos! We can’t wait to see what you create! 👏🎬🦒💛

10/23/2026

Geoffrey’s birthday was a SUCCESS! 🥳🎂 A huge thank you to everyone who came out to celebrate and make his day so special! He had the BEST day, and we’re so grateful to everyone who made it one to remember! 🦒💛🎉

10/16/2026
10/16/2026

This is your sign to come party with us at ToysRus American Dream👏👏👏🎉

10/15/2026

Let’s hear it for Geoffrey! 🎉

Celebrate his birthday with us on October 17th from 12 PM – 2 PM at Toys“R”Us American Dream for a special Bricktober celebration! 🧱✨

Kids can join in on an exclusive LEGO® Giraffe Build Event, wish Geoffrey a happy birthday, get to building, and bring home their very own creation! 🤩

Come ready to build, play, and celebrate! No RSVP needed available first come, first served while supplies last!

10/15/2026

This week’s challenge was all about creating a masterpiece with a friend! 💛 We challenged friends and families to team up, get creative, and build some awesome LEGO® masterpieces at our in-store LEGO table! 🧱 Here’s one of our favorites! 🙌 🌴☀️😎 We love seeing all the creativity and teamwork! Who’s ready to build their own masterpiece? 👀✨

10/15/2026

🎉 It’s time to celebrate Geoffrey’s Birthday! 🥳🦒 Join us on October 17th from 12 PM – 2 PM for a special Bricktober celebration featuring an exclusive LEGO® Giraffe Build Event! 🧱✨ Get creative, have fun, and build your very own LEGO creation to take home. It’s sure to be a wildly fun, brick-tastic celebration! 🤩🎈

No RSVP required! Participation is first come, first served, while supplies last.

10/13/2026

It’s Geoffrey’s birthday party!!🎉 Join us on October 17th from 12 PM – 2 PM to celebrate Geoffrey’s Birthday and Bricktober with an exclusive LEGO® Giraffe Build Event! Come build, play, and take home your very own creation! 🤩🦒 It’s going to be a brick-tastic time! *No RSVP needed — event is first come, first served while supplies last.*

Address

1 American Dream Wy
East Rutherford, NJ
07073

Opening Hours

Monday 11am - 9pm
Tuesday 11am - 9pm
Wednesday 11am - 9pm
Thursday 11am - 9pm
Friday 11am - 10pm
Saturday 11am - 10pm
Sunday 11am - 8pm

Telephone

+15516008697

Website

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