10/11/2026
Welcome back to where we like to share stories from the past 24 years of building our family’s nursery business.
We were talking about our online store in a meeting the other day and it took me back to the week that we built it. Remember March 2020 when it felt like the world came to a grinding halt? Well that’s the week we launched our online business.
On Tuesday, March 17 we heard that San Francisco had closed all its businesses and ordered its residents to shelter in place. We knew it was only a matter of time before Sacramento would face the same thing. So that night when we got home we created the online platform for our gift shop. Back at work the next day we spent all day photographing product. Then another all nighter getting the product up and listed. Up the next day on March 19 to do the same thing and sure enough we hear the news that Sacramento is ordered to lock down. Suddenly everything was new and unknown. From new protocols to unknown health fears to the financial implications of closing our business during our busiest season.
So we did what we do best when faced with a challenge. We put in the work and launched an online store that was filling orders for pickup the very next day. There was no time for a soft launch or even to work out the kinks. We figured we’d follow the adage of “fake it til you make it”😂 and hope for the best!
The staff was gone, the gates were locked, we held Facebook live events to show you our merchandise and the online sales helped us hold things together until we reopened. We turned all our workshops into “take home kits” and shot janky YouTube how-to videos. It was a crazy hectic time. And yet, what we remember most is how supportive you all were and how wonderful and restorative those conversations with customers at the gate were. 🥹
Today our online store offers local delivery and shipping along with the original pick up at the gate option😉. We encourage you to take a look and try it out, especially for shipping gifts through the holidays, or having live plants delivered locally in lieue of flowers.
❤️