Loft 49 Boutique

10/01/2025

08/31/2025

i can’t even put today into words… you guys absolutely wrecked me (in the best way). 🌸😭 the flowers, the gifts, the hugs, the tears, i’ve never felt so loved in my life. you sold me out 2 hours early and still showed up just to shower me with love. i’ll never, ever forget it.

thank you for letting me live my dream these past 5 years, for believing in me, for being my people. this community is everything. you made loft 49 magic. ✨

it’s the end of one chapter, but not the end of us. i’ll see you at pop-ups with just know i’m carrying all this love with me forever. see you all in the next adventure 🥂💌

08/30/2025

today’s the day. 💔 at 6pm we close our doors forever. i can’t believe i’m even typing this y’all, i’m devastated:(

everything (except vendor items) is 70% off. we need to clear the store today, babes. come grab those pieces you’ve been eyeing, hug us goodbye, and be part of our last chapter.

we’re going out the way we came in, we’ll be live on IG at 6pm one last time. story sales + lives built this community, and it only feels right to end it that way.

thank you for 5 years of love, laughter, chaos, late nights, and the best memories of my life. 🥂 let’s make today unforgettable.

08/29/2025

Final 48 hours. Everything (excluding vendor items) is 50% off. It’s hard to say goodbye, but I’d love to see your faces one more time. Thank you for 5 beautiful years❤️

come see me one last time besties!!

08/28/2025

3 days left 💔✨ Our final chapter is here… Today through Saturday will be the last days to shop Loft 49. All clothing (excluding vendor items) is 50% off today.

It’s so hard to say goodbye to a space that has held so many memories, friendships, and moments of joy. Thank you to every single one of you who has supported Loft 49 over the years, you’ve made this boutique more than just a store❤️

Come shop, reminisce, and help us close out this journey with love. 🤍

08/26/2025

hey it’s Brit 💌

we’re down to the last 5 days in our tiny store. totes are getting packed with all the little things that kept this place running, packing supplies, tagging goods, all of it.

✨starting today, everything (except vendor items) is 30% off until it’s gone. 🛍️ come help us clear the shelves & take a piece of Loft 49 home with you.

08/23/2025

a bittersweet day, today is Mallory’s last shift with us, which means we are officially at the 7 day countdown. In 7 days we will say goodbye❤️

08/15/2025

a glimpse inside your fav store 🫶

08/11/2025

Today is Loft 49’s birthday… 🎂❤️

Five years ago, 18 year old me opened a boutique out of her bedroom with no budget, no plan, and no idea how much this dream would change her life.

Since that day, Loft 49 has been my entire life.
Every thought. Every second. Every decision. Every late night steaming clothes. Every early morning unloading boxes in the snow. Every notebook filled with scribbled ideas. Every song I heard on the radio and thought, that would be perfect for a Loft post.
Every single part of me has been wrapped around this store.

This was never just my job, it was my heartbeat. My safe place. My proudest accomplishment. The thing that made me who I am today.

Fairbanks… you have made me stronger, braver, and more confident than I ever thought I could be. You have made me, me. And that’s why this is so hard to say…

At the end of this month, 08.30.2025, Loft 49 will close its doors.

Typing that feels like ripping my own heart out. But the truth is… my passion has shifted. The same gut that told 18 year old me to start Loft 49 is now telling 23 year old me it’s time to let go. It’s time to make space for what’s next, for and the new fire it’s lit in me.

This is not failure. This is growth. But that doesn’t make it hurt any less. Loft 49 gave me my people. My girls. My community. The regulars who turned into friends. The laughter that carried through the racks. The moments you can’t plan, buy, or recreate.

If you have ever stepped foot in my store, ordered online, or simply believed in me, you are the reason this dream lasted five beautiful years.
I am walking away with a heart that is full and shattered all at once. Loft 49 will always be my greatest love story.

I love you guys with my entire heart, thank you for the best five years of my life

Britney Rocheleau (your fav boutique bestie)❤️🫶

08/09/2025

✨🤠 Today’s the day, baby!! Loft 49 turns FIVE! ✨

From the first pop-up table to this full-blown rodeo of a market, every moment has been built with your love & support. 💛
We’ve got the hottest vendors, the cutest experiences, the birthday vibes in FULL swing, and at 2 PM… my heart on the mic for our anniversary speech 🥹🎤

Let’s make this one for the books, see you at the party of the year! 🎉