Wild Rivers Gift Shop & Interpretive Center

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Wild Rivers Gift Shop & Interpretive Center Northern Wisconsin gifts, puppets, books, shirts & kids items. Brochures, maps & travel advice.

Taxidermy mounts, animal, habitat, forest resources and history exhibits.

10/30/2026

Hours Correction: The Mining Journal Weekly Spotlight posted we are closed Dec. 21st-May 1st however we are open Mon.-Fri. 9am-3pm

Thank you to Maggie at The Daily News for the great article. We have such a great crew of ladies working here, Barb, Kat...
10/29/2026

Thank you to Maggie at The Daily News for the great article. We have such a great crew of ladies working here, Barb, Kathy, Cindy, Julie, Katie, Julia and Sue. Thank you all.

FLORENCE, Wis. — The Wild Rivers Interpretive Center & Gift Shop holds a unique place in Florence. Because of the center’s close access to U.S. 2, it is a convenient place for travelers to stop, use the dog park or the RV dump station, get maps and information, purchase licenses or just enjoy a ...

10/26/2026
We are excited to have Strawberry Blueberry Rhubarb, Grape Jam & Red W**e Jellies & Bourbon Maple Syrup for sale in our ...
10/21/2026

We are excited to have Strawberry Blueberry Rhubarb, Grape Jam & Red W**e Jellies & Bourbon Maple Syrup for sale in our Gift Shop courtesy of Stag Farms. Gino had samples at last weeks Outdoor Education Program and they were all delicious. Stop in while supplies last.

10/13/2026

Our Gift Shop will be open until 8pm tonight before and after our Outdoor Education Program featuring Gino Venditti from Stag Farms

REMINDER: Come join us tomorrow for our FREE Outdoor Education Program. See you soon.
10/12/2026

REMINDER: Come join us tomorrow for our FREE Outdoor Education Program. See you soon.

Just 1 week away for our free Outdoor Education Program 🍇🍷🐝 See you all soon.
There will be no zoom link for this program . Sorry for any inconvenience.

Just 1 week away for our free Outdoor Education Program 🍇🍷🐝 See you all soon.There will be no zoom link for this program...
09/29/2026

Just 1 week away for our free Outdoor Education Program 🍇🍷🐝 See you all soon.
There will be no zoom link for this program . Sorry for any inconvenience.

Mary and Jane from Sheboygan are the first to enjoy a hot beverage here on their day trip to Florence. Thank-you ladies....
09/22/2026

Mary and Jane from Sheboygan are the first to enjoy a hot beverage here on their day trip to Florence.
Thank-you ladies. Visitors come on in and enjoy a hot beverage on us.

The new Recreation Maps have arrived. It’s a great day to stop by to pick one up & browse around.
09/21/2026

The new Recreation Maps have arrived. It’s a great day to stop by to pick one up & browse around.

Come meet Gino Ventitti of Stag Farms at our FREE Outdoor Education event on Tuesday, Oct. 13th at 6:00 pm. Learn more a...
09/19/2026

Come meet Gino Ventitti of Stag Farms at our FREE Outdoor Education event on Tuesday, Oct. 13th at 6:00 pm. Learn more about grapes, maple syrup, and the art of keeping bees.
This program is held at the Wild Rivers Interpretive Center in the Lower Level Conference Room.

Address

5628 Forestry Drive
Florence, WI
54121

Opening Hours

Monday 9am - 4pm
Tuesday 9am - 4pm
Wednesday 9am - 4pm
Thursday 9am - 4pm
Friday 9am - 4pm
Saturday 9am - 3pm

Telephone

+17155285377

Website

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