JAX Outdoor Gear

JAX Outdoor Gear Family owned since 1955 — your trusted source for Outdoor Gear, Clothing, Footwear and more!

JAX Outdoor Gear strives to provide exceptional customer service, and diverse, high quality products at fair prices. We have stores in Fort Collins, Loveland, Lafayette, and Broomfield, Colorado as well as Ames, Iowa and Cheyenne, Wyoming.

09/10/2026

🎉 New for 2026! 🎉

Meet the HOKA Clifton 11 — your new go-to for cushioned comfort, smooth miles, and everyday movement. 🏃‍♀️💨

Built with a breathable engineered mesh upper, compression-molded EVA foam for that signature cushioned feel, and HOKA’s smooth MetaRocker™ technology to help keep every step flowing. Plus, a double-lace lock helps provide a secure, stay-put fit mile after mile. 👟✨

And the Clifton 11 isn’t the only HOKA you’ll want to check out! JAX has lots of other great HOKA styles in all the hottest colors — because your shoes should feel as good as they look! 🌈

Shop JAX and find your new favorite HOKA today!

Shop Local, Shop JAX!
HOKA

WIN A FREE EQUINOX RACE ENTRY! 👟🏃‍♂️Ready to race? We’re giving you the chance to score a FREE entry to the Equinox Race...
09/10/2026

WIN A FREE EQUINOX RACE ENTRY! 👟🏃‍♂️

Ready to race? We’re giving you the chance to score a FREE entry to the Equinox Race! 🎉

Here’s how to enter:

👟 Try on ANY pair of shoes at JAX
🗣️ Mention the Equinox Race
🎟️ You’re officially entered to win!

Want an EXTRA entry? 🔥
➡️ Repost or share this post!

📅 Race Day: Sunday, September 20 at 8:00 AM

Shop Local, Shop JAX!

KNIFE (K)NEWS: Knafs and Worksharp at JAX! 🔥🔪Join us at JAX Outdoor Gear Fort Collins on September 24 from 3–7 PM for an...
09/10/2026

KNIFE (K)NEWS: Knafs and Worksharp at JAX! 🔥🔪

Join us at JAX Outdoor Gear Fort Collins on September 24 from 3–7 PM for an afternoon of all things knives with Knafs + Work Sharp!

SAVE 10% on all Knafs items!

Meet & talk knives with:
🔪 Ben Peterson — Knafs co-founder & head knife designer
🔪 Zac Whitmore — Content creator & designer of the CIVIVI Yonder

Plus:
⚙️ Work Sharp sharpening demo
🎁 Giveaways EVERY HOUR
🎉 Enter to win professional angler Andy Morgan’s truck!

📍 JAX Outdoor Gear Fort Collins
📅 September 24 | ⏰ 3–7 PM

Shop Local, Shop JAX!

09/08/2026

From pavement to trail, the Teva Aventrail R2T is built to keep you moving! 🌲

A breathable mesh upper keeps things light and comfortable, while HYPER-COMF cushioning delivers responsive, cushioned steps from the road to the trail. The W Strapping System helps provide a secure, adjustable fit, and Spider Rubber Endure gives you durable traction when the terrain gets a little more rugged.

One shoe. More places to explore.

Shop Local, Shop JAX! ⛰️
Teva

09/07/2026

🏹 Shop JAX this hunting season! 🏹

Archery season is in full swing, and muzzleloader season is right around the corner. Whether you’re hunting with a bow or muzzleloader, shop JAX to get the gear you need before heading into the mountains!

📣 Hundreds of bugle tubes & mouth calls
🎒 Mystery Ranch and Sitka packs
🥾 Boots, socks, and hunting clothing
⛺ Tents, sleeping bags, & sleeping pads
🔪 Knives and game processing
🥘 Big game recipe books and seasonings
🔭 Binoculars and optics
📍 Emergency GPS & navigation gear
🍲 Freeze-dried food & snacks
💧 Water purification
…and so much more to help you stay prepared in the backcountry!

Video featuring the Sitka Mountain Hauler 4,000 pack! Perfect for 3-5 day overnight trips!

Shop Local, Shop JAX! ⛰️

🇺🇸 Happy Labor Day from JAX! 🇺🇸Today, we’re taking a moment to celebrate everyone who works hard and contributes to our ...
09/07/2026

🇺🇸 Happy Labor Day from JAX! 🇺🇸

Today, we’re taking a moment to celebrate everyone who works hard and contributes to our community in their own way. 💚

We hope you and your family enjoy a safe, relaxing day filled with good times, great memories, and the people you love most.
Thank you for being part of the JAX community. We’re grateful to celebrate with you!

*all JAX locations will close at 5pm

SAVE BIG AT THE JAX LABOR DAY SALE! 🔥🇺🇸Your favorite outdoor brands. Your favorite gear. NOW ON SALE! 🏕️🥾Keen, Altra, Pa...
09/03/2026

SAVE BIG AT THE JAX LABOR DAY SALE! 🔥🇺🇸

Your favorite outdoor brands. Your favorite gear. NOW ON SALE! 🏕️🥾

Keen, Altra, Patagonia, KÜHL, prAna, Marmot, Big Agnes, Osprey, Traeger and SO much more!

And the deals don’t stop there 👇

🏖️ SAVE 50% on all swimwear!
🛶 SAVE 15% on all kayaks & canoes
🏄 SAVE up to 30% on all paddleboards & accessories!

Whether you’re hitting the trail, heading to the campsite, firing up the grill, or getting out on the water — this is your chance to gear up and save BIG!

🇺🇸 JAX Labor Day Sale | 8/29–9/7
Shop Local, Shop JAX! 🇺🇸

Join us at JAX Fort Collins Outdoor Gear on Sunday, September 13th from 11AM–3PM for a special Benchmade Engraving Event...
09/03/2026

Join us at JAX Fort Collins Outdoor Gear on Sunday, September 13th from 11AM–3PM for a special Benchmade Engraving Event!

✨ FREE engraving on ANY Benchmade knife

PLUS

🔥 SAVE 10% on all Benchmades in store - one day only!

📍 JAX Fort Collins Outdoor Gear Only
📅 Sunday, September 13
⏰ 11AM–3PM

Shop Local, Shop JAX!
Benchmade Knife Company

09/02/2026

SAVE up to 30% on Matador Travel Packs at JAX now through Sep 7!

Pictured is the spacious Seg45, featuring a 45L capacity and 4 separate pockets for smart organization, this pack is ready for weekend getaways, long-haul adventures, and everything in between.

Pack more. Carry less. Go farther!

Shop Local, Shop JAX! ⛰️

🏹 ARCHERY SEASON IS ALMOST HERE! 🦌The countdown is on! If you’re heading into the woods this year, make sure you shop JA...
09/01/2026

🏹 ARCHERY SEASON IS ALMOST HERE! 🦌

The countdown is on! If you’re heading into the woods this year, make sure you shop JAX before you head out!

📣 Hundreds of bugle tubes & mouth calls
🥾 Boots & socks
⛺ Tents, sleeping bags & pads
🔪 Knives
🔭 Binoculars
📍 Emergency GPS & navigation gear
🍲 Freeze-dried food & snacks
💧 Water purification
…and so much more to help you stay prepared in the backcountry!

Shop Local, Shop JAX! ⛰️

Address

1200 N. College Ave
Fort Collins, CO
80524

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