JAX Outdoor Gear

06/01/2026

Birkenstock season is here at JAX!

☀️ Step into comfort with all your favorite styles and colors, including the Arizona, Boston, Gizeh, and Mayari. Whether you're looking for classic neutrals or a fresh pop of color, we've got the perfect pair waiting for you!

Find your next everyday favorite and enjoy the legendary comfort that makes Birkenstock a year-round staple!

Men’s and Women’s available!

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birkenstock

05/30/2026

🐟 Still time for salmonflies! 🐟

While hatches have been sporadic so far this season, anglers still have opportunities to find fish looking up for these giant insects. 🎣 The Colorado River, Poudre Canyon, and North Gate Canyon all support salmonfly populations and can offer exciting dry fly action when conditions line up!

🐟 Big trout key in on salmonflies as a high-calorie food source in late spring, making this one of the most exciting hatches of the year. JAX has everything you need—from salmonfly patterns and other flies to rods, reels, line, leaders, tippet, nets, accessories, hats, apparel, and more.

Shop Local, Shop JAX! 🏔️

05/28/2026

Hit the rivers in comfort with Astral PFDs at JAX! 🛶🌊

Designed for adventure, Astral PFDs feature breathable Airescape® ventilation, lightweight contoured fits, and high mesh backs that pair perfectly with kayak seats. Convenient storage pockets keep essentials close, while eco-friendly materials like PVC-free foam and recycled fabrics help protect the places you paddle! ♻️💧

Perfect for kayaking, fishing, rafting, and more!

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astralpdx

05/28/2026

Built for hikers who don't stop until the trail does, the Merrell SpeedARC Matis delivers propulsive energy return with relentless grip when you need it most! Try some yourself today at JAX!

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05/26/2026

Run faster, longer on any terrain with the Merrell Moab Speed 2 from JAX!

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05/25/2026

🇺🇸 Happy Memorial Day from JAX! 🇺🇸

Today we honor and remember those who served our country with courage and sacrifice.

As a thank you, all veterans and active military receive 10% OFF all regular-priced items all day Memorial Day 🇺🇸

Thank you for your service ❤️🤍💙

*Excludes trailers, fuel, fi****ms, bulk ammunition, and cameras.

05/24/2026

JAX Loveland is bringing the deals with our Tent Sale — save 30% on top outdoor brands! 🏕️ Merrell, Columbia, Oboz, Patagonia, Kuhl, and more!

Gear up, save big, and get outside with the best brands at unbeatable prices now through Memorial Day!

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05/22/2026

🏕️ JAX Camping Kickoff Sale Final Days! 🏔️

SAVE up to 30% on top brands like Keen, Merrell, Topo Athletic, Smartwool, The North Face, Columbia, Big Agnes, Nemo, Benchmade, Hydro Flask & more!

View all sale items now: jaxgoods.com/pages/jax-deals-4

Don’t miss out! Sales end May 25!

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kickoff

JAX Mercantile Co. is your local destination for outdoor gear, farm, and ranch supplies.

05/22/2026

Hydration just got an upgrade!💧

Shop the best selection of Hydro Flask at JAX — all the hottest styles, sizes, and colors you’ve been looking for! From leakproof Flex Straw Caps to TempShield® double-wall vacuum insulation that keeps drinks cold for up to 24 hours and hot for up to 12, these bottles are built for every adventure!

Durable. Dishwasher safe. Adventure ready!

PLUS SAVE 25% on all Hydro Flask now through May 25! 🚨 🔥

Find your new favorite Hydro Flask at JAX today! Shop Local, Shop JAX!
hydroflask

05/22/2026

Built for every summer send! 🌊☀️

Shop JAX for the KEEN Hyperport H2! Featuring airy cushioning, a super-soft Kalibrate midsole, Aquagrip wet traction, and quick-cinch bungee lacing for easy on & off, this sandal is ready for trails, water days, and everything in between!

Men’s and Women’s available!

✔️ Extra thick, lightweight cushioning
✔️ Quick-dry webbing + easy pull-on fit
✔️ Aquagrip rubber for wet-surface traction
✔️ KEEN.PROTECT toe bumper
✔️ Eco Anti-Odor + PFAS-free materials

PLUS SAVE 25% on all Keen now through May 25! 🔥 🚨

Shop Local, Shop JAX!
keen

JAX Mercantile Co. is your local destination for outdoor gear, farm, and ranch supplies.