Although the O bag brand is brand new to the USA, it was established in Italy in 2009 (as Full Spot) by a vibrant and experienced group of extraordinarily innovative individuals who sought to create colorful and quirky fashion accessories that would be highly personalized and unique. Our Italian designed fashion accessories are customizable so that all of our bags and watches can be mixed and matc
hed to suit an outfit, preference, or mood. The brand goal is to give our customers greater freedom to express themselves through what they wear and to accessorize in a distinctive and ever changing way. The perfect marriage of form and function explains our worldwide cult following. There are O bag brand stores in over 55 countries, including 140 in Italy alone. The O bag, the product from which the company now takes its name, was first presented in 2010 and since then has grown to encompass all kinds of quirky Italian handbag designs. New colors, shapes and unique accessories released seasonally allow you to customize your handbag to suit your style, outfit, and taste. O bags are beautifully simple, with shells made of EVA foam rubber they are soft, tactile, practical, waterproof, lightweight and resilient.
