River Rock Outfitter

River Rock Outfitter Adventure starts here—in the heart of Fredericksburg, VA. We’re your specialty outdoor store for gear, guidance, and the stories in between.

Locally owned | Expert Fit | Sustainability Driven

708 Caroline St & 1382 Carl D Silver Pkwy
540-372-8708 River Rock Outfitter is a specialty outdoor store that serves as a community center for outdoor enthusiasts. Our store inspires and equips customers for their outdoor adventures, offering a wide range of gear and expertise to help them achieve their dreams. We serve individuals and families who are passionate about exploring nature, from beginners looking for guidance to seasoned adventurers seeking the best equipment. Our mission is to encourage and motivate our customers, fostering a community that values adventure, conservation, and personal growth.

We had no doubt! 🙌One of our Downtown crew members, Jane, has been kicking up dust on the trails in Italy - walking 110 ...
09/28/2026

We had no doubt! 🙌

One of our Downtown crew members, Jane, has been kicking up dust on the trails in Italy - walking 110 km of the Via Francigena from Viterbo to Rome! Along the way, she put some new gear to the test, and we can’t wait to hear what worked, what didn’t, and what she learned along the way.

She’ll be back Downtown soon, ready to share some trail stories! 🥾🇮🇹

09/28/2026

We’re heading into the new week at full speed!

Don’s showing off another reason we love trekking poles: downhill scree skiing. ⛷️🥾

09/26/2026

Gracie made another cameo in our Saturday rundown, and we’re starting to think she expects a speaking role. 🐾

The shoe lineup is looking pretty good: Topo Ultraventure 5, Bedrock clogs, and Lems. Whether you’re headed for the trail or just want a new everyday favorite, come try them on and tell us what you think.

Gracie will be accepting compliments for her performance. 👏

Our staff are pretty cool. They summit mountains, travel the world, hike trails all over the country, and come home with...
09/26/2026

Our staff are pretty cool. They summit mountains, travel the world, hike trails all over the country, and come home with stories and lessons to share with you.

Jane is in Italy, walking 110 km of the Via Francigena from Viterbo to Rome over five days. Day one is in the books! 🇮🇹🥾

We can’t wait to hear what she learns along the way. We’re especially curious how she’s going to explain this swim with a swan. 🤣🦢

Turns out “camp food” can mean a skillet full of garlic shrimp and pasta. We may never look at dinner around the fire th...
09/25/2026

Turns out “camp food” can mean a skillet full of garlic shrimp and pasta. We may never look at dinner around the fire the same way again. 🔥

We had such a good time at Whittingham cooking with Chef Douglas Jarman, passing plates, swapping ideas, and learning just how much you can do with cast iron. Good food tastes even better when you make it together.

Thank you to Chef Doug, our friends at Whittingham’s, and everyone who pulled up a seat. Now who’s ready to pack a skillet for the next camping trip? 🏕️

👀More cooking classes coming!

They’re here….👽Bedrock clogs have landed at River Rock Central Park, and we’re already plotting everywhere we’d wear the...
09/24/2026

They’re here….👽

Bedrock clogs have landed at River Rock Central Park, and we’re already plotting everywhere we’d wear them. Camp? Yep. Coffee run? Obviously. That “quick errand” that turns into an entire afternoon? Absolutely.

Come try them on and see what the fuss is about. 🛸

Congratulations to Brian, winner of our BIG Adventure Passport prize: a duffel bag full of outdoor gear! 🎉Thank you to e...
09/24/2026

Congratulations to Brian, winner of our BIG Adventure Passport prize: a duffel bag full of outdoor gear! 🎉

Thank you to everyone who joined in and helped us try out the different ways to shop River Rock. The idea is simple: get what you need in the way that works for your day.

🎁 Need a gift but can’t make it to the shop? Order through DoorDash and add a note asking us to wrap it.

🕶️ Headed on a trip and realized you need sunglasses? Reserve a pair online, then stop in to try them on and pay.

🥾 Already know which hiking socks you want? Buy online and pick them up when it’s convenient.

💬 Want to compare a few pairs of shoes and talk through the fit? Come see us. We love that part.

Last-minute saves, planned pickups, and good old-fashioned browsing - we’re here for all of it. We make ADVENTURE happen, however you shop.

Peter from Oboz Footwear heard we were trying to get to Fashion Week, so he brought us a ride… Wait. We missed it? 😂We l...
09/23/2026

Peter from Oboz Footwear heard we were trying to get to Fashion Week, so he brought us a ride… Wait. We missed it? 😂

We love when Peter visits because our team gets the best shoe fit training on the planet. Literally, he’s the best.

09/23/2026

“Come on… just a little further… you’re almost there…” 👀

Serena’s out here coaxing customers through the rain like she’s helping them finish a hike. The finish line? A warm, dry River Rock. ☔️

We have an Adventure Passport winner! 🎉 Congratulations to Brian S!Thank you to everyone who joined in. The Passport was...
09/22/2026

We have an Adventure Passport winner! 🎉 Congratulations to Brian S!

Thank you to everyone who joined in. The Passport was a chance to explore all the ways you can shop with us: in store, Reserve Online and Pay In Store, Buy Online and Pick Up In Store, and DoorDash delivery.

We learned right alongside you, and we’re grateful you gave each option a try. As a thank-you for supporting our shop, everyone who completed a Passport has a gift waiting on their store credit account. Stop by either River Rock location to use it on your next adventure.

Thanks for coming along for the ride. We make ADVENTURE happen - however you shop! 🏔️

Address

1382 Carl D Silver Pkwy
Fredericksburg, VA
22401

Opening Hours

Monday 10am - 6pm
Tuesday 10am - 6pm
Wednesday 10am - 6pm
Thursday 10am - 6pm
Friday 10am - 6pm
Saturday 10am - 6pm
Sunday 12pm - 4pm

Telephone

+15403728708

Website

Alerts

Be the first to know and let us send you an email when River Rock Outfitter posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to River Rock Outfitter:

Shortcuts

Share

Category