River Rock Outfitter

River Rock Outfitter Adventure starts here—in the heart of Fredericksburg, VA. We’re your specialty outdoor store for gear, guidance, and the stories in between.

Locally owned | Expert Fit | Sustainability Driven

708 Caroline St & 1382 Carl D Silver Pkwy
540-372-8708 River Rock Outfitter is a specialty outdoor store that serves as a community center for outdoor enthusiasts. Our store inspires and equips customers for their outdoor adventures, offering a wide range of gear and expertise to help them achieve their dreams. We serve individuals and families w

ho are passionate about exploring nature, from beginners looking for guidance to seasoned adventurers seeking the best equipment. Our mission is to encourage and motivate our customers, fostering a community that values adventure, conservation, and personal growth.

08/05/2026

I’ve been an Altra Lone Peak fan for years. It’s my go-to for hiking, workouts, traveling, and honestly…just everyday life.

But there’s one place it hasn’t been my favorite: standing on concrete all day at the shop.

So I’m giving the new Olympus 7 a real-world test.

Both shoes are zero drop, which I love, but the Olympus has a much higher cushion. If the Lone Peak feels connected to the trail, the Olympus feels like it has built-in shock absorbers. Standing for hours while helping customers? My feet definitely notice the difference. It gives me a little more pep in my step by the end of the day.

I’m still putting miles on both before I declare a winner for this use, but so far I’m impressed.

If you’re on your feet all day—teachers, nurses, retail workers, healthcare professionals, warehouse crews, first responders…I’m looking at you—it might be worth stopping by to try the Olympus 7.

The best shoe isn’t always the one with the most cushion or the least. It’s the one that fits your adventure…or your workday.

Hmmm…what do we have cookin’? 👀Bob from Whittingham, Chef Doug, and River Rock are teaming up for something we’ve never ...
08/04/2026

Hmmm…what do we have cookin’? 👀

Bob from Whittingham, Chef Doug, and River Rock are teaming up for something we’ve never done before…and trust me, it’s going to be delicious.

Any guesses?

Go ahead and mark your calendar for September 19 at noon. We can’t spill the beans just yet, but this is one tasty collaboration you won’t want to miss.

Central Park had a tent, Downtown has a courtyard!Stop by downtown, check out our beautiful space, and snag a deal! Toda...
08/01/2026

Central Park had a tent, Downtown has a courtyard!

Stop by downtown, check out our beautiful space, and snag a deal! Today (Saturday) only!

We really do test before you buy.Re-Boot tent testing is serious business… and apparently exhausting. Sometimes quality ...
07/28/2026

We really do test before you buy.

Re-Boot tent testing is serious business… and apparently exhausting. Sometimes quality control requires a little power nap.

One of the perks of shopping with us? You can crawl inside the tent, stretch out, see how it fits, and decide if it’s right for you before heading into the backcountry.

We don’t judge. In fact, we encourage it. (Just try not to start snoring.)

Help Us Test the Future of Shopping Local!Our very first Adventure Passport has already been completed! 🎉 Now it’s your ...
07/27/2026

Help Us Test the Future of Shopping Local!

Our very first Adventure Passport has already been completed! 🎉 Now it’s your turn.

We’re testing new ways to make shopping with River Rock easier and more convenient, and we need your help. Every completed passport helps us fine-tune these new services and we’re rewarding you for taking the time.

Here’s your challenge:
✔ Shop in-store
✔ Reserve online, pay in-store
✔ Buy online, pick up in-store
✔ Order through DoorDash for same-day delivery
✔ Follow River Rock on social media

Complete your passport and turn it in by September 20 to be entered to win a gear package valued at $1,000!

A few things to know:
• Only 50 passports are available.
• You don’t have to make big purchases - we’re testing the experience, not how much you spend. Grab a pair of socks, a carabiner, reserve a kayak, or order something small through DoorDash. Every test helps.
• Passports can be picked up at either River Rock location.

Thank you for helping us build a stronger, more convenient way to shop local. Your feedback is shaping what comes next, and we couldn’t do it without you.

Who’s going to be the next person to finish the challenge?

07/24/2026

Who’s coming to see me tomorrow at Central Park?

Our Under the Tent Sale is happening for one day only! The more you buy, the more you save…and you’ll find discounts inside the store, too.

It’s the perfect time to grab back-to-school gear for your college student, get ready for fall hiking season, or pick up those travel essentials for your next adventure.

Come say hi, browse the deals, and let’s get you ready for wherever you’re headed next. We can’t wait to see you!

Not sure who had more fun - the kids or MoMo?! ♥️🐾A big thank you to one of our local superstar teachers, Emalee, for jo...
07/24/2026

Not sure who had more fun - the kids or MoMo?! ♥️🐾

A big thank you to one of our local superstar teachers, Emalee, for joining us to read a story and lead a fun nature activity in our courtyard.

And thank you to these sweet kids for giving so much love to MoMo, Jim’s rescue pup from Nepal. Watching them connect with him was such a special part of the day.

07/22/2026

If you stop by River Rock, don’t be surprised if Kim & Joann recruit you for one of their videos. 😂

It feels like we’ve had an afternoon rain shower almost every day this month…and it doesn’t look like we’re done yet.

This is exactly why we love a good rain jacket.

Outdoor Research jackets are some of our favorites because they’re light enough to keep with you just in case. They pack down small, stretch so they’re comfortable to move in, and the pit zips help when it’s hot and humid.

Trust us…there’s a big difference between throwing on a quality rain jacket and getting stuck in one that’s heavy, sticky, and feels like a sauna.

Stop by and we’ll help you find one you’ll actually be happy to carry - hopefully before the next afternoon shower rolls through!

🤗Big thanks to our awesome models, Danielle, Kaitlyn, and Trevor!

We’ve been working hard to give you more ways than ever to support your local outdoor shop.New opportunities to shop:➡️R...
07/20/2026

We’ve been working hard to give you more ways than ever to support your local outdoor shop.

New opportunities to shop:
➡️Reserve Online, Pay in Store
➡️Pay Online, Pick Up in Store
➡️Same-Day Delivery with DoorDash

Now we need your help.

Between July 20th and September 20th, we’re inviting you to become one of our Adventure Access testers. Pick up a free Adventure Access Passport and try each of our new ways to shop. Every completed activity earns you a stamp, and once your passport is complete, you’ll be entered to win a River Rock Gear Prize Package valued at more than $1,000 - the largest prize package we’ve ever given away.

Why so big? Because this test period matters. Your participation and feedback will help shape how we continue to adapt to serve our community.

When you pick up your passport, you’ll also receive a $5 DoorDash coupon good toward a $15 purchase, courtesy of DoorDash.

And don’t feel like you need to make a big purchase.
We’re not tracking how much you spend - we’re simply asking you to test the experience.

Need a fresh pair of hiking socks? Perfect.
Need a new locking carabiner? Awesome.
Want to reserve a kayak online? Even better.
Planning a larger gear purchase? We certainly won’t stop you.

Every order, big or small, helps us learn what works, what can be improved, and how we can continue making it easier to shop local.

Your feedback is incredibly valuable, and we can’t wait to hear about your experience.

Only 50 Adventure Access Passports are available, so stop by either River Rock location and grab yours before they’re gone.

Let’s see just how many ways there are to support local adventure.

Good luck to all the runners! We’re thankful to be a small part of your awesome community!
07/19/2026

Good luck to all the runners! We’re thankful to be a small part of your awesome community!

Address

1382 Carl D Silver Pkwy
Fredericksburg, VA
22401

Opening Hours

Monday 10am - 6pm
Tuesday 10am - 6pm
Wednesday 10am - 6pm
Thursday 10am - 6pm
Friday 10am - 6pm
Saturday 10am - 6pm
Sunday 12pm - 4pm

Telephone

+15403728708

Website

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