The Cowgirl Mercantile

The Cowgirl Mercantile 🤠 Gainesville's Western Store
✨ Local Makers • Consignment • Unique Finds
🩷 For the girls who don't want what everybody else has

Summer isn’t over — but full price is 👀☀️And if you live in Texas, you already know we’ve got PLENTY of summer left 😂We ...
08/15/2026

Summer isn’t over — but full price is 👀☀️

And if you live in Texas, you already know we’ve got PLENTY of summer left 😂

We pulled together a rack of summer styles and marked the whole thing 40% OFF.

Think easy tops, dresses, sandals and warm-weather pieces you can still wear for weeks — just for a whole lot less.

The rack will be outside Cowgirl Mercantile this weekend, and most pieces are one-of-one, so if you find your size, grab it. 🤠

☀️ 40% OFF SUMMER STYLES
419 N Commerce St Gainesville, TX
Wednesday-Sunday 11am-4pm

08/13/2026

You know her. You know what she likes. You just need to find THE thing that makes you immediately go, “Oh my gosh, she’s going to love this.”
That’s where we come in 🤎
Come wander Cowgirl Mercantile, find approximately 14 things you weren’t looking for, take a picture at the mural while you’re here, and leave with a gift you’re actually excited to give her.
Fair warning: there’s a pretty good chance you’ll find something for yourself too 👀

419 N Commerce St Gainesville, TX
www.cowgirlmercantile.com

Made for Gainesville, by Gainesville.

Made for you. Because that’s the point. 🤎Not one version of a “western girl.”The one who lives in boots. The one who mix...
08/11/2026

Made for you. Because that’s the point. 🤎

Not one version of a “western girl.”

The one who lives in boots. The one who mixes western with whatever she already owns. The one who loves vintage. The one who wants something nobody else has. The one who just wants a really good tee and a pair of jeans she actually feels good in.

Cowgirl Mercantile was never supposed to look like everyone else’s closet. It’s supposed to help you build yours.

New, consigned, handmade, upcycled and a little unexpected — all under one roof.

Made for Gainesville, by Gainesville. 🤠

Fall is coming and we’re not wasting it. Go to the rodeo. Hit the pumpkin patch. Read the book. Decorate the house. Wea...
08/09/2026

Fall is coming and we’re not wasting it. Go to the rodeo. Hit the pumpkin patch. Read the book. Decorate the house. Wear the outfit you’ve been “saving for something.”

Basically: quit waiting for an occasion and make one.
And because we already did the hard part and put the outfits together for you… buy the whole look and get 20% off.👀

Look for the This Week’s Looks section in the store — everything featured here is waiting for you there.
Now go romanticize your damn life 🤎

419 N Commerce St Gainesville Texas Wednesday-Sunday 11am-4pm

2 years later and we’re still here 🫶It’s kinda crazy looking back at where this all started.I started out selling vintag...
08/09/2026

2 years later and we’re still here 🫶
It’s kinda crazy looking back at where this all started.
I started out selling vintage in Salem, Oregon. Then came Pistols & Petticoats, selling online and eventually inside The Brass Bunny here in Gainesville.
Then there was the Airstream era 🫠 We bought this really cool old Airstream and turned it into a store… only to discover pretty quickly that hauling a store around when gas costs a small fortune wasn't exactly the greatest business plan. So that chapter was short-lived.
And then came The Cowgirl Mercantile❤️ A real storefront on Commerce Street. A place that’s changed and grown A LOT in the last 10 months and somehow feels more like us all the time.
From selling vintage in Oregon → online → a corner inside another store → an Airstream → this.

We’ve made it quite a ways🥹
And the truth is, we wouldn’t still be here without all of you who have shopped with us, shared our posts, told your friends about us, stopped in to say hi❤️
We’re incredibly grateful that you keep choosing us!

We are open today from 11-4pm and remember it's the last day of tax free weekend!

419 N Commerce St Gainesville Texas

08/09/2026

👆

08/08/2026

They grow up so fast 🥹😂
Hard to believe we've already been here 10 months! And apparently none of us have aged a day. While we've got your attention—it's TAX-FREE WEEKEND! Qualifying clothing is tax free, and we're open all weekend Friday through Sunday.
Come see us!
419 N Commerce St Gainesville Texas Wednesday-Sunday 11am-4pm

Address

419 N Commerce Street
Gainesville, TX
76240

Opening Hours

Wednesday 11am - 4pm
Thursday 11am - 4pm
Friday 11am - 4pm
Saturday 11am - 4pm
Sunday 11am - 4pm

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