The Cowgirl Mercantile

The Cowgirl Mercantile 🤠 Gainesville's Western Store
✨ Local Makers • Consignment • Unique Finds
🩷 For the girls who don't want what everybody else has

Fresh batch just hit Cowgirl 👀If one of these looks like you, don’t wait too long — we only have a couple of each style,...
10/03/2026

Fresh batch just hit Cowgirl 👀
If one of these looks like you, don’t wait too long — we only have a couple of each style, and once they’re gone, they’re gone.
These were stocked this morning with all the western, colorful, funny, slightly chaotic energy your car deserves 😂💕
Come pick your favorite before somebody else does.
Freshies are stocked now at Cowgirl Mercantile.

419 N Commerce St Gainesville Texas Wednesday-Sunday 11am-4pm

10/02/2026

Oops… dropped my lip gloss....
Guess you’ll have to look at the boots while I pick it up 😆
We’ve got some seriously good pairs in Cowgirl right now, and if you know us, you know the boot selection is always changing. New pairs come in, good ones go fast, and there’s usually something you didn’t expect to find.
So if you’re a boot girl, make Cowgirl one of those places you check often cause we always have new ones coming in 🫶
Come see what’s on the floor today.

Wanna make room for some more boots in your closet? Bring yours in for consignment ❤️❤️

419 N Commerce St Gainesville Texas Wednesday-Sunday 11am-4pm

10/01/2026

Its wet yall! Im grabbing something to warm up and will be in soon!

09/30/2026

We have a new employee for October.
He’s not very helpful, but he does look good in boots 🤠😂
Come take a picture with Frank and with your friendlg neighborhood ghost ghouls outside 👻

419 N Commerce St Gainesville Texas Wednesday-Sunday 11am-4pm

Because cute western clothes should not stop at a certain size ❤️We’ve got some seriously good pieces in right now in 1X...
09/30/2026

Because cute western clothes should not stop at a certain size ❤️
We’ve got some seriously good pieces in right now in 1X–3X, including this white dress that can go from simple and clean to full western with a denim jacket and boots.
One thing about Cowgirl — inventory is always changing. Consignment comes in, new pieces hit the floor, things sell, and something totally different takes its place.
So if you wear plus sizes, keep an eye on us. We may not have every single style in every single size, but when we get a good one, we’re going to show it off.
And yes… there are more plus-size dresses coming to the feed this week 👀
Cowgirl Mercantile — the place you shop that feels like you

419 N Commerce St Gainesville Texas Wednesday-Sunday 11am-4pm

There are a lot of new faces around here lately, so maybe it’s time I introduce myself🤍I’m Sarah — the woman behind Cowg...
09/30/2026

There are a lot of new faces around here lately, so maybe it’s time I introduce myself🤍
I’m Sarah — the woman behind Cowgirl Mercantile, a single mom of three, chronic idea-haver, and usually the one running around here doing about twelve things at once 😂
But Cowgirl has never really been about me.
It’s about creating a place that feels genuine. A place rooted in western culture, community, old things with stories, local makers, and a way of life that still matters.
It’s boots and denim and freshies and candles and jewelry and consignment and upcycled pieces — but it’s also being remembered when you walk in, being treated like a person instead of a transaction, and finding things that actually feel like you.
It’s preserving the western way of life without turning it into a costume. Keeping it real, welcoming, lived-in, and something worth passing on.
And it’s building something our kids can grow up around — something that values hard work, creativity, community, and taking care of people.
So if you’ve shopped here, consigned here, shared a post, brought a friend, supported one of our local makers, or simply stopped in to say hi — you’re part of what Cowgirl is becoming.
Cowgirl Mercantile — the place you shop that feels like you. 🤠🤍

Apparently I'm vintage now 😆
09/29/2026

Apparently I'm vintage now 😆

09/27/2026

CAN SHE SMELL IT? 👃😂 — Episode 1
We’re putting Amelia’s nose to the test and letting her guess the scent with absolutely no help.
Today’s freshie: Coca Cherry 🍒🥤
Watch to see if she gets anywhere close 😂
And because it’s Freshie Day weekend, all freshies are $3 OFF— so if Coca Cherry sounds like your kind of scent, now’s a pretty good time to grab one 🤠💕

419 N Commerce St Gainesville Texas
Wednesday-Sunday 11am-4pm

Address

419 N Commerce Street
Gainesville, TX
76240

Opening Hours

Wednesday 11am - 4pm
Thursday 11am - 4pm
Friday 11am - 4pm
Saturday 11am - 4pm
Sunday 11am - 4pm

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