Jonathan's "The Bear Necessities"

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Jonathan's "The Bear Necessities" Locally owned, we love helping families find the perfect reminder of their vacation.

Welcome to Jonathan's "The Bear Necessities!" Since 1978, we've been proudly serving Gatlinburg visitors with quality gifts, souvenirs, and Smoky Mountain keepsakes. As a locally owned shop, we love helping families find the perfect reminder of their vacation from apparel and plush bears to home decor, ornaments, collectibles, and unique gifts you won't find just anywhere. Whether it's your first trip to the Smokies or your fiftieth, we're glad you're here and can't wait to help you find something you'll love to take home.

🐾📚🎮 Meet Kristin! ✨Kristin has been part of the Jonathan’s crew since 2022! When she isn’t working hard here at the stor...
09/18/2026

🐾📚🎮 Meet Kristin! ✨

Kristin has been part of the Jonathan’s crew since 2022! When she isn’t working hard here at the store, you can probably find her hanging out with her dogs, getting lost in a good book, gaming, enjoying all things Harry Potter, or heading to an anime convention! 🐶📚⚡🎮
We’re so happy to have Kristin as part of our team! 🐻💜 Be sure to say hi next time you see her in the store!

Hey, I’m Meghan! 🤎I’ve been part of the Jonathan’s crew for 10 years now, and somewhere along the way this place became ...
09/02/2026

Hey, I’m Meghan! 🤎

I’ve been part of the Jonathan’s crew for 10 years now, and somewhere along the way this place became a whole lot more than just a job. I help with everything from the day-to-day craziness in the store to our social media, website, and product photos — so if you follow us on here, there’s a pretty good chance I’m the one behind the screen! 

Outside of work, I’m a mom to two grown boys and recently became a grandma to the sweetest little girl, Maisy, who has completely stolen my heart. I’m happiest at home with my family and my dogs, and I’ll choose a quiet day in the mountains over just about anything.

After 10 years, I’m incredibly thankful for the people I get to work beside, the memories we’ve made, and all the people I’ve gotten to meet along the way. Jonathan’s has been such a big part of my life, and I’m pretty lucky to call this crazy crew mine. 🤎

09/01/2026
Fall is starting to show up in Gatlinburg!The Gatlinburg Harvest Festival is back, and one of our favorite parts is the ...
08/29/2026

Fall is starting to show up in Gatlinburg!

The Gatlinburg Harvest Festival is back, and one of our favorite parts is the Scarecrow Scavenger Hunt! Download the Visit Gatlinburg app and see if you can find all 30 scarecrows throughout downtown. 👀

While you’re exploring, check out all the amazing fall displays, snap a few scarecrow selfies, and vote for your favorite decorations!

Who else is ready for pumpkins, scarecrows, cooler days, and fall in the Smokies? 🍁🧡

There are some people who feel woven into the fabric of home, and Dolly has always been one of those people for us. ❤️Gr...
08/26/2026

There are some people who feel woven into the fabric of home, and Dolly has always been one of those people for us. ❤️

Growing up and working here in the Smoky Mountains, she was more than a famous face or a familiar song. She was a piece of where we come from — her kindness, humor, strength, and love for these mountains made us proud to call East Tennessee home.

Today, our little work family gathered together wearing our Dolly shirts, and it felt like the only thing to do. A small way of honoring a woman who meant so much to this place and to all of us.

Some people leave a mark that time simply can't erase. Dolly will forever be part of these mountains, part of our memories, and part of home. 🦋💗

From our crew, with a whole lot of love for our Smoky Mountain girl. 💕

💗🦋

Some people come to work and, somewhere along the way, simply become family. Hannah has been part of ours for 10 years. ...
08/24/2026

Some people come to work and, somewhere along the way, simply become family.

Hannah has been part of ours for 10 years. She spent many of those years out on the floor, so longtime customers may recognize her as one of the familiar faces of our store. These days, she keeps things running behind the scenes in the office — and if you order something from our website, Hannah is the girl taking care of you!

Hannah attended Walters State, loves to read, and is happiest spending time with her cats. But what we love most about Hannah is simply Hannah — the person we've gotten to work beside, laugh with, and grow with over the last decade.

Ten years is a lot of memories, a lot of changes, and a whole lot of life shared together. We're so grateful she's been here for all of it.

We love you, Hannah, and we're so lucky you're part of our little work family. Here's to 10 years and many more.

Address

733 Parkway
Gatlinburg, TN
37738

Opening Hours

Monday 9am - 6:30pm
Tuesday 9am - 6:30pm
Wednesday 9am - 6:30pm
Thursday 9am - 6:30pm
Friday 9am - 10pm
Saturday 9am - 10pm
Sunday 9am - 8pm

Telephone

+18654363179

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