08/10/2026
Most people don't see this part.
Before a single poinsettia hits our shelves, our team has already put months of work into growing them. This week, we planted more than 5,000 poinsettias across 15 varieties at our Urbandale growing facility, where they'll spend the rest of the season being watered, fertilized and monitored daily by our growing team.
Every plant is hand-planted with careful attention to how varieties are paired in each container, because what you take home at the holidays starts with decisions made right now, in August.
When the season arrives, we'll have plenty to choose from. Classic reds, soft whites, pinks and some unique varieties you might not expect. Start thinking about your space and your style. We'll have the rest covered.