Guerneville 5 and 10

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Guerneville 5 and 10 Serving Guerneville and West Sonoma County since 1949. Shop our curated collection of Sundries, Curiosities and Nostalgia 7 days a week from 9am-8pm. No worries.

Since 1949, the Guerneville 5 & 10 has been a Russian River tradition. Located in the heart of downtown Guerneville, this classic dime store is welcoming a whole new generation of fans. From nostalgic candy and toys to Americana and collectibles, the Guerneville 5 & 10 is as ageless as the Redwood forests that surround it. In the age of "Big Box Store" takeovers, the Guerneville 5 & 10 has continued to thrive in this resort community. For visitors of this summertime haven, we carry all of your river play needs. From 3 person boats to baby floats, river shoes and flip flops, to sunscreen, towels and apparel, you'll be ready to play. Like to knit or sew? Or are you an artist on vacation? We carry the latest in crochet and knitting accessories and yarn. And we have a full service sewing center where you can find all the buttons, thread, embroidery floss, needles and sewing tools you will ever need. For the artists we carry acrylic, watercolor and oil paints, brushes, kits, canvas and pads, and all your drawing tools as well. And for the crafters we have lot of craft kits and supplies you will need during your visit here on the Russian River. We've even added a new pet supplies section for your doggy and kitty needs. We also have added a huge greeting card section in the store. Want a good laugh? Need a wedding, anniversary, birthday, or special occassion card? We have them all. And we have lots of fun novelty and oddity items as well. Come visit us. You will be entertained and have a blast!!!!

Matching sweatshirts, mums on the doorstep, and those crisp river days approaching. The River crewneck, back in stock an...
10/06/2026

Matching sweatshirts, mums on the doorstep, and those crisp river days approaching. The River crewneck, back in stock and now available in w**e and olive green 🍁

Our logo tote is back in France 🇫🇷, this time under the Eiffel Tower, and it also made a cameo on the beaches of Mallorc...
09/21/2026

Our logo tote is back in France 🇫🇷, this time under the Eiffel Tower, and it also made a cameo on the beaches of Mallorca 🇪🇸. Thanks for sharing Marisa, your photos make us want to book a flight!

09/18/2026

Who else is ready for Russian River Pride this weekend?! 🌈 The flags are soaring, our windows and Pride merchandise are vibrant, and we have iconic Pride music playing all weekend. See you soon for the parade and weekend festivities!

09/16/2026

Just dropped off by our friends at the Russian River Historical Society, their much anticipated 2027 calendar! The calendar is always a fan favorite each year and features photographs from their archives. Get yours for just $15!

09/05/2026

Happy long weekend, friends! The ☀️ is shining and the forecast is looking great for river and pool time over the next 3 days. We have a ton of new swag too, see you at the 5&10 soon!

"The way I see it, if you want the rainbow, you gotta put up with the rain." Dolly merch is now available!
09/01/2026

"The way I see it, if you want the rainbow, you gotta put up with the rain." Dolly merch is now available!

Lisbon, Portugal 🇵🇹 Thanks for sharing Chad Smith, enjoy your travels! Where will our tote travel to next? 🌎
09/01/2026

Lisbon, Portugal 🇵🇹 Thanks for sharing Chad Smith, enjoy your travels! Where will our tote travel to next? 🌎

Oh Canada! 🇨🇦 Our logo’s first trip to see our friends in the north. Customer, Liz, snapped this on her recent Montreal ...
08/21/2026

Oh Canada! 🇨🇦 Our logo’s first trip to see our friends in the north. Customer, Liz, snapped this on her recent Montreal trip. Thanks for sharing!

Happy back to school day to all of our local Guerneville students! If you need an oversized pencil, notebooks or a mini ...
08/13/2026

Happy back to school day to all of our local Guerneville students! If you need an oversized pencil, notebooks or a mini tote, come by and see us. We hope students and teachers have an amazing school year!

Address

16252 Main Street
Guerneville, CA
95446

Opening Hours

Monday 10am - 7pm
Tuesday 10am - 7pm
Wednesday 10am - 7pm
Thursday 10am - 7pm
Friday 10am - 8pm
Saturday 9am - 8pm
Sunday 9am - 7pm

Telephone

+17078693404

Website

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