What are the opening hours?

Monday 12pm - 5:30pm Wednesday 12pm - 5:30pm Thursday 12pm - 5:30pm Friday 12pm - 5:30pm Saturday 11:30am - 6pm Sunday 12pm - 6pm

Personal FX

Jewelry, contemporary wearables, fine textiles and artfully crafted gifts. This store is a treasure trove of eclectic jewelry, textiles and gifts.

Personal FX is located at 524 Main Street in Half Moon Bay, a picturesque coastal town, just a short drive south of San Francisco and west of the Peninsula. Local and international artisans are featured. The city of Half Moon Bay is blessed with accessible beaches, a walkable coastal trail, stunning sunsets, and seasonal farmers markets if you can pull yourself away from Personal FX.

10/05/2026

On the coast, summer sometimes waits until October. ☀️
That means Italian linen and bright, bold accessories are still very much in season. Effortless fabric, sun-ready color — the kind of style that doesn't check the calendar, just the forecast.

10/04/2026

Micro mosaics, mastered. ✨
Designer Ayala Bar builds intricate designs from cording, thread, and tiny crystal beads — a technique so detailed, that no one else works quite like her. Every piece is a small mosaic of patience and precision.

10/03/2026

Good leather lasts. 🖤
ILI New York does wallets and credit card holders in a style that never goes out of style — quality leather, clean design, built for everyday use for years to come. No trends, no gimmicks, just the essentials done right.

10/02/2026

A beauty of the ocean, carved into bloom. 🌸
The spiny oyster — one of the sea's most striking materials — is hand-carved into a flower used by Paula Cavallo in this necklace design. Nature's texture and color, transformed into wearable art.
The ocean, reimagined around your neck.

10/01/2026

Light on the wrist, strong in structure. ✨
Lightweight mesh, layered in multiple lines — delicate to look at, but built to last. It moves with you, catches the light with every gesture, and proves that "light" doesn't have to mean "fragile."

09/28/2026

Winged wonders of the world. 🦋 Book by Ann Hobbie and Illustrated by Olga Baumert
The Monarch butterfly is known to the Pacific Northwest — art and beauty carried on light wings. A reminder that some of the most striking design in the world isn't made by hand at all, it's grown, migrated, and lived.
Nature's original masterpiece.

09/27/2026

Fire, earth, and sky — captured in glass. 🔥
David Gon is a local glass blower whose vases hold something bigger than themselves: the elements that made them. Each piece reflects the process as much as the artistry, shaped by heat and breath into something you'll want to catch the light in your home.

09/26/2026

Bold and beautiful, straight from Brazil. 💎
Marcia Moran's designs bring together 18 karat gold with moonstone, tanzanite, and labradorite — stones of the world, set to make a statement. Each ring is a small act of drama.

09/25/2026

No two ever alike. 🌊
Spanish silk, burnout design, hand dip-dyed in California — every poncho, scarf, and shawl carries its own one-of-a-kind wash of color. This isn't off a production line. It's made by hand, piece by piece, so what you wear is truly yours alone.

09/24/2026

What was old is new again. 🔐
Lockets, reimagined — a US-made line inspired by Parisian design, for remembrance or simply for the joy of a bold accessory.
Some traditions are worth bringing back.

Address

524 Main Street
Half Moon Bay, CA
94019

Opening Hours

Monday	12pm - 5:30pm
Wednesday	12pm - 5:30pm
Thursday	12pm - 5:30pm
Friday	12pm - 5:30pm
Saturday	11:30am - 6pm
Sunday	12pm - 6pm

Telephone

+16505609131

Website

http://pfxshowroom.com/

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