Personal FX

Personal FX Jewelry, contemporary wearables, fine textiles and artfully crafted gifts. This store is a treasure trove of eclectic jewelry, textiles and gifts.

Personal FX is located at 524 Main Street in Half Moon Bay, a picturesque coastal town, just a short drive south of San Francisco and west of the Peninsula. Local and international artisans are featured. The city of Half Moon Bay is blessed with accessible beaches, a walkable coastal trail, stunning sunsets, and seasonal farmers markets if you can pull yourself away from Personal FX.

For centuries, jade — in its many forms — has been a treasured symbol of prosperity, wisdom, and long life. Worn by roya...
06/13/2026

For centuries, jade — in its many forms — has been a treasured symbol of prosperity, wisdom, and long life. Worn by royalty, gifted between generations, and loved across cultures, this beautiful stone carries meaning that never goes out of style.

The Gaspeite stone was first discovered in 1966 in Canada. Found in the Gaspe Peninsula. It's energies resonate directly...
06/12/2026

The Gaspeite stone was first discovered in 1966 in Canada. Found in the Gaspe Peninsula. It's energies resonate directly with your heart while also grounding your physical presence to Mother Earth. California designer, Paula Carvalho marries this mysterious stone with her iconic bohemian designs.

Once sacred to ritual, now captured in the most divine travel candles. No ceremony needed. Just strike a match and let t...
06/11/2026

Once sacred to ritual, now captured in the most divine travel candles. No ceremony needed. Just strike a match and let the magic fill the room with Sage and Palo Santo.

Our tempered glass cutting boards are art you actually use — stunning designs that live on your counter, not in a cabine...
06/08/2026

Our tempered glass cutting boards are art you actually use — stunning designs that live on your counter, not in a cabinet. The perfect gift for the person who deserves both beauty AND function in their kitchen. 🍋🌿

Meet Ayala Bar — where over 30 years of artistry meets bold, unconventional beauty. Each piece is handcrafted using a st...
06/07/2026

Meet Ayala Bar — where over 30 years of artistry meets bold, unconventional beauty. Each piece is handcrafted using a stunning mix of fabric, beads, and glass, woven together with rich cultural influences.

Turquoise: the color that lives between sky and sea ✨ Bold enough to turn heads, calming enough to wear every day. Wheth...
06/06/2026

Turquoise: the color that lives between sky and sea ✨ Bold enough to turn heads, calming enough to wear every day. Whether it’s a stone, a piece of jewelry, or a pop of color on your wrist — turquoise just hits different. 🌊💙

Warm, sun drenched, buzzing with life. Here's the elements of a kitchen makeover that will make anyone smile. The best k...
06/05/2026

Warm, sun drenched, buzzing with life. Here's the elements of a kitchen makeover that will make anyone smile. The best kitchens feel lived in, loved and full of bloom.

Dupatta Designs, female owned and operated, has a commitment to quality and a passion for beauty.  A curated collection ...
06/04/2026

Dupatta Designs, female owned and operated, has a commitment to quality and a passion for beauty.
A curated collection of inspiring, artisan crafted scarves, expertly made in India with a focus on all-natural fibers and handmade textiles.
Express yourself everyday with Dupatta Designs and make life more interesting!

These little beauties are something special. Our petite porcelain pots are crafted with textures that draw directly from...
06/01/2026

These little beauties are something special. Our petite porcelain pots are crafted with textures that draw directly from nature— think the rough grain of tree bark, the quiet geometry of a river stone. The special finishes are environmentally friendly. All of our products are natural and elegant.

These whimsical, romantic pouches are giving us ALL the spring feels! 🌿🦋 Artfully designed with intricate details that m...
05/31/2026

These whimsical, romantic pouches are giving us ALL the spring feels! 🌿🦋 Artfully designed with intricate details that make every glance a little moment of magic — because even the little things deserve to be beautiful.

Address

524 Main Street
Half Moon Bay, CA
94019

Opening Hours

Monday 12pm - 5:30pm
Wednesday 12pm - 5:30pm
Thursday 12pm - 5:30pm
Friday 12pm - 5:30pm
Saturday 11:30am - 6pm
Sunday 12pm - 6pm

Telephone

+16505609131

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