07/20/2026
Hi, I’m Aimee.
I’m the owner of Grayhart Boutique, and I’ve been lucky enough to do this for almost 7 years.
Before opening Grayhart, I spent more than 15 years working in retail and personal styling. The clothes have always been fun, but my favorite part has always been helping women feel good about themselves again.
Whether someone needs an outfit for vacation, a wedding, a first date, a new job, or they’re just trying to find themselves after a hard season, I love being a small part of that. I’ve walked through all of these moments personally and now lead with experience.
Outside of the boutique, I’m a full time busy mom to two incredible kids. (They are both very involved with the business, one as my co-owner & the other as shipping manager). They’re the reason I took the leap to start Grayhart and the reason I keep pushing myself to make it better every single year.
A few things about me…
* I will probably tell you to try on the outfit you swear isn’t “you.” (It’s usually the one you end up buying.)
* I love aesthetically pleasing projects and constantly have a home project going.
* Coffee is almost always in my hand.
* I support local businesses in every aspect of my life
* I’m more interested in building relationships, creating safe spaces and creating confidence in women than the profits.
My goal from day one was never to have just another clothing boutique.
I wanted to create a place where women feel comfortable walking in, whether they’re 25 or 75, a size 2 or a size XL. Somewhere you can be yourself, get a hug if you need one and get honest styling advice, laugh a little, and leave feeling more confident than when you came in.
If you’ve shopped with us before, thank you for being part of this dream. And if you’re new here… welcome. I can’t wait to meet you.
Xoxo
Aimee