06/12/2025
āØ A Personal + Business Update āØ
Iāve been trying to find the words for thisā¦ because it makes me emotional.
Pure Romance is changing, again.
Iāve been in this business for over 13 years. Itās been part of my identity, my passion, and my purpose. When the team model ended a few years ago, it changed everything for me. Those women I led and worked alongside? They held me down. They were more than just teammates. They were my people. They are STILL my people. What we built was real.
Now, another shift is happening. After June, Pure Romance is becoming direct-to-consumer. No more consultants. Just distributors, and even that will look very different. We will no longer be connected to the Pure Romance brand. If we want to stay in this space, we have to become our own brands.
Thatās not what I want.
Womenās health will always be in my heartā¦ but I feel myself being pulled in a different direction. I donāt want to start over and build a new intimacy brand from scratch. Iām in a hard season of life right now. Iām navigating the ups and downs of raising a special needs child, trying to be present with my other kids, nourishing my marriage and somewhere in all of that, trying to remember the woman I am and what I dream about too.
Iām ambitious. I know Iām made for something great. But right now Iām also trying to be a great mom. That balance isnāt easy. Iām also a person who is learning how to slow down.
I think what I really want to build on to what Iāve already been doing, a lifestyle brand. Sharing the real stuff. Mom life. Marriage. Etc. Messy, beautiful, vulnerable, honest stories. I donāt know exactly what itās going to look like yet, but I do know this: Iām not disappearing. Iām just evolving. I hope youāll still be here for it. Thank you for sticking with me through all the seasons. Your support means more to me than youāll ever know.
Hereās whatās next:
š Iāll be selling out my current Pure Romance inventory
š Iāll keep some of your favorites stocked for regulars
š¦ Iāll share my new online store link as soon as itās ready
This isnāt goodbye. Itās just me evolving. Thank you for being part of this wild, beautiful journey.āØ
