Autumn Layne Co

09/02/2026

NEW KEYCHAINS FOR FALL from Mander's Craft Studio! Sooo cute!!! Come and get em!

Wednesday 2-6
Thursday 11-5
Friday 11-5
Saturday 10-2

08/29/2026

Saturday open 10am-2pm!!

08/28/2026

My old boy has other plans for me today, and you already know these poodles come first to everything else 🫶 to vet ER we go. 🐾 🚙💙

Sorry for the late notice but we will BE CLOSED TODAY, FRIDAY 8/28.

Open Regular hours tomorrow, Saturday 8/29; 10am-2pm

08/27/2026

This, respectfully.

A Little Something We Need To Say.🩷

Following our tribute to Dolly, we want to make one thing very, very clear.

We know there are businesses suddenly jumping on the “Dolly” bandwagon and releasing merchandise following her passing.

We will not be one of them.

And honestly? We don’t care if that’s an unpopular opinion.

There are a few reasons for this, but the biggest one is simple:

We don’t believe in profiting from someone’s death.

Dolly isn’t a trend. She isn’t a marketing opportunity. And her passing isn’t a convenient excuse to slap her name, likeness, lyrics, or anything remotely Dolly-related on a shirt because suddenly everyone wants a piece of the moment.

For us, Dolly has always been different.

We’re a Sevier County business. We live and work in a community that Dolly has poured an extraordinary amount of love, time, opportunity, and resources into. We’ve watched what she has meant to this area and to the people who call these mountains home.

We’ve also always respected Dolly, her intellectual property, and her trademarks. We’ve deliberately chosen not to create merchandise that competes with, imitates, or takes anything away from the official Dolly brands and businesses.

Because to us, Dolly has always been untouchable.

And that doesn’t change because she’s gone.

If anything, it makes that respect even more important.

Could we make a Dolly shirt? Sure.

Could we probably sell a bunch of them right now? Absolutely.

But that’s exactly why we won’t.

There are plenty of people who will disagree with us, and that’s okay. Everyone gets to make their own choices about what they sell and what they buy.

But The Soft Shirt Place has made ours.

We will never use someone’s death, tragedy, or grief as a sales opportunity.

So if you’re looking for a piece of Dolly merchandise to remember her by, we respectfully encourage you to support the official Dolly channels and licensed sources. That’s where your money can continue to support the legacy she worked so hard to build.

We’ll keep doing what we’ve always done - making our own designs, supporting our own little family business, loving these mountains, and respecting the woman who did so much to make this place what it is.

Dolly gave Sevier County enough. We don’t need to take anything from her🦋❤️

Rest easy Dolly 🦋🩷
The Soft Shirt Place

Dolly Parton Dollywood

08/26/2026

🍎✏️ BACK TO SCHOOL WEEK = ADJUSTED HOURS! ✏️🍎

New school, new schedule… and somehow still no bus assigned 🚌🙃
So, Mama to the rescue! 🚙💨

This week’s boutique hours:

Wednesday: CLOSED
Thursday: 11 AM–3 PM
Friday: 11 AM–3 PM
Saturday: 10 AM–2 PM

Thanks for being patient with us while we get settled into our new school routine! 🤍

08/25/2026

A true icon. A dreamer. A doer. A woman who reminded us all to find out who we are and do it on purpose. 🤍🦋

RIP, Dolly.

08/23/2026

08/23/2026

Congratulations on Five years, Danny!

Be sure to follow his page, he does a great job cutting Knox’ hair! 💈✂️

08/22/2026

08/22/2026

🌧️ RAIN, RAIN, GO AWAY… WE’VE GOT SOME SALES TO RUN TODAY! 🛍️✨

Heritage Day may be canceled, but Autumn Layne Co is OPEN regular hours — rain or shine! ☔️

📍 Come see us TODAY from 10AM–2PM!

The boutique is packed with NEW ARRIVALS from our local vendors + some seriously good SALES! 👏

✨ 30% OFF ALL Autumn Layne Co clothing unless marked otherwise!
And YES… JUDY BLUES ARE INCLUDED! 30% OFF! 👖🙌
Plus, lots of items are already marked up to 50% OFF!

🍼 Something Small — ALL baby items 50% OFF!

💎 J4U Bracelets — BOGO FREE stainless steel bangle bracelets!

☀️3Cs Mama- 50% off remaining summer items

👕 And don’t forget — our Heritage Day T-shirts are STILL AVAILABLE! Grab yours while sizes & quantities last!

Rainy Saturday = the perfect excuse for a little shopping. 😉☔️

Come grab a gift, support some amazing local vendors, or treat yourself to something new! 🛍️💕

OPEN 10AM–2PM TODAY!