Wisconsin & Upper Midwest Florists Association

07/31/2026

Holiday design, but make it fresh ✨

Holiday Traditions, Reinvented session with Jacob McCall AAF, AIFD, FSMD, PFCI is now available on WUMFA’s YouTube channel.

In this session, Jacob brings a creative twist to seasonal floral design — with bold color, unexpected texture, and holiday inspiration florists can bring back to the shop.

Perfect for retail florists, event designers, and anyone already thinking ahead to the holiday season. 🎄

🎤 Presented by Jacob McCall AAF, AIFD, FSMD, PFCI
🤝 Sponsored by FTD Flowers
▶️ Watch the full session now on WUMFA’s YouTube channel

07/29/2026

Duplicate what works ⏪
Build from your staples 💐
Make profitability repeatable ✨

Alison Ellis of Real Flower Business reminds florists that your most-used flowers, greens, and focal blooms can become the base of profitable recipes you use again and again.

Roses, hydrangea, go-to greens, everyday focal flowers — these are the pieces that help you design faster, buy smarter, and protect your margins.

🎤 Presented by Alison Ellis
🤝 Sponsored by Wisconsin Florists Foundation
▶️ Watch the full session on WUMFA’s YouTube channel

07/24/2026

Take 10 minutes this weekend to secure yourself $250 in scholarship funds 💸

You can use this towards class, CF exams and much more!

We help florists take the next step, visit our site and see how we can help you take yours ❤️

07/22/2026

🌿 Theme: Picnic in the Garden 📅 April 2–4, 2027 |

Mark your calendars now and get ready for a weekend of floral education, inspiration, community, and connection with designers from across Wisconsin and the Upper Midwest!

More details coming soon ✨

07/21/2026

🌿 WUMFA Member Feature - Blooms & Things in Albia, IA 💐

Located on Main Street, Blooms & Things helps their community celebrate life’s moments with fresh flowers, thoughtful designs, and local floral service.

From everyday arrangements to special occasions, they’re another great example of the independent flower shops that keep our industry personal, creative, and community-focused ❤️

07/20/2026

https://conta.cc/45dTrko

Email from Great Lakes Floral Association It is with heavy hearts that we share the passing of Tom Aykens, longtime member and friend of the Wisconsin & Upper Midwest Florist Association, who passed a

07/20/2026

Plant care tip: the leaf is giving you clues 🔍

Sam Rosenthal breaks down how leaf texture can help florists understand watering, humidity, and light needs.

Glossy or waxy leaves may help a plant hold moisture.

Thin or velvety leaves may need more careful watering and less harsh sun.

It’s not just plant care — it’s learning how to read the plant 👀

🎤 Presented by Sam Rosenthal
🤝 Sponsored by Karthauser & Sons, Inc.
▶️ Watch the full session on WUMFA’s YouTube channel

07/17/2026

Join Fawn Muller CF at our next Steps to Certification class:

📅 August 14
🕐 1:00 PM – 4:00 PM
📍 Karthauser & Sons — Germantown, WI
🎓 Instructor: Fawn Mueller CF

Bring your tools. Build your confidence. Get one step closer to becoming a Certified Florist 🌸

07/15/2026

Terracing is a simple technique with a polished payoff. 🌿

By placing flowers or foliage at different levels, designers can create depth, movement, and stronger visual interest within an arrangement.

Want to keep building skills like this?

WUMFA’s **Certified Florist** program helps floral pros grow their design knowledge, refresh techniques, and build confidence in their craft.

Upcoming **Steps to Certification** workshops:

📅 August 14 — Karthauser & Sons, Germantown
📅 October 21 — Krueger Wholesale, Rothschild
📅 November 4 — Karthauser & Sons, Germantown

All classes run 1:00–4:00 PM with Fawn Mueller CF.

07/15/2026

- BoJo's Creations brings the blooms for every kind of moment ✨

This family-owned Ellsworth fave has been creating personalized florals, celebration cakes and sweet treats for more than three decades. Weddings, everyday moments, major milestones—they understood the assignment💐🎂