Wisconsin & Upper Midwest Florists Association

09/14/2026

🌸 2026 WUMFA Retailer of the Year Award
🏆 Recipient: Just For You Flowers & Gifts - Chilton & Sherwood, WI
📍 Location: Chilton, Wisconsin

The WUMFA Retailer of the Year Award recognizes floral retailers whose work makes a meaningful impact in their community and within the floral industry.

Just for You Flowers & Gifts’ commitment to their customers, creativity, and continued service are well worth celebrating.

Please join us in congratulating Just for You Flowers & Gifts on this special recognition. ✨

09/13/2026

https://conta.cc/4d1MU0L

Email from Great Lakes Floral Association Join Us for a Hands-On Experience 🌸 Cascade Bouquets & Floral Photography A Hands-On Workshop Cascade bouquets are back in a big way — and we're pairing that

09/12/2026

WUMFA members — this one is filled up fast 🌸

Join us for Cascade Bouquets & Floral Photography with Pete Samek AIFD, CFD on September 23 in Green Bay.

The hands-on portion is now sold out, but watch tickets are still available for florists who want to learn, observe, and take inspiration back to the shop.

📅 September 23
🕓 4:00 PM – 8:00 PM
📍 Bill Doran Company
1255 Bellevue St., Green Bay, WI
🎤 Presented by Pete Samek AIFD, CFD

Come for the education, stay for the design inspiration and community connection🌿

09/08/2026

🌿 WUMFA Member Feature - Malleys Blooms in Whitefish Bay, WI 💐

Located in Whitefish Bay, Malleys Blooms helps their community celebrate life’s moments with fresh flowers, thoughtful designs, and local floral service.

From everyday arrangements to special occasions, they’re another great example of the independent flower shops that keep our industry personal, creative, and community-focused 💗

09/07/2026

Fragrance is part of the design experience🌹

In The Profitable Sympathy Portfolio, David Powers AIFD reminds florists that roses are not just about color and shape — some varieties bring fragrance, movement, and personality as they open.

Free Spirit roses, for example, can become more fragrant, more expressive, and even change color as they bloom. Those are the details customers remember.

A design they can see, smell, and experience?
That’s something else ✨

🎤 Presented by David Powers AIFD
🤝 Sponsored by Teleflora
▶️ Watch the full session on WUMFA’s YouTube channel

09/04/2026

The full Profitable Sympathy Portfolio session is now available on WUMFA’s YouTube channel. 🌿

In this Main Stage Design Show, David Powers AIFD shares inspiration and practical ideas for building sympathy offerings that feel thoughtful, elevated, and profitable.

From design presentation to product strategy, this session is a great watch for florists looking to strengthen one of the most meaningful areas of their business.

🎤 Presented by David Powers AIFD
🤝 Sponsored by Teleflora
▶️ Watch the full session on WUMFA’s YouTube channel

09/03/2026

https://conta.cc/4xcTloN

Email from Great Lakes Floral Association Buy Today and SAVE!   Stock up for Wedding & Prom season and support GLFA and WUMFA at the same time. The new Fitz Design Power Pak packs 44 essential florist

09/01/2026

🌸 2026 WUMFA Wholesale Employee of the Year Award
🏆 Recipient: Tom Bauer
💐 Business: Kennicott Brothers Company

WUMFA's Wholesale Employee of the Year Award recognizes individuals whose work behind the scenes helps keep the floral industry moving forward.

Tom’s commitment, professionalism, and continued service to florists and the wholesale floral community are well worth celebrating.

Please join us in congratulating Tom Bauer of Kennicott Brothers Company ( Kennicott ) on this special recognition. ✨

08/30/2026

Does your shop have a south-facing window? ☀️

In **Mastering the Care & Handling of Green Plants**, Sam Rosenthal explains why window direction matters when caring for plants in a floral shop.

A southern exposure often means the strongest, most consistent sunlight throughout the day — especially in summer when the sun is high and intense.

That kind of light can be great for plants like:

🌵 Cacti
🌿 Succulents
🍃 Crotons
🪴 Ficus
🌱 Variegated plants

Understanding light helps you place plants where they can actually thrive — not just where they look good for the moment.

🎤 Presented by Sam Rosenthal
🤝 Sponsored by Karthauser & Sons, Inc.
▶️ Watch the full session on WUMFA’s YouTube channel

08/28/2026

WUMFA Members! Mark your calendars 🌸

The Cascade Bouquets & Floral Photography regional meetings are coming up this fall, with three opportunities to learn, connect, and build your floral skills.

📅 September 23 - Cascade Bouquets & Floral Photography
📍 Bill Doran Company | Bill Doran Company — Green Bay, WI

📅 October 7 - Cascade Bouquets & Floral Photography
📍 Krueger Wholesale | — Rothschild, WI

📅 October 22 - Cascade Bouquets & Floral Photography
📍 Karthauser & Sons — Germantown, WI

Join WUMFA for education, inspiration, and industry connection with floral professionals in your region.