03/01/2024
“My formal education is in Elementary Teaching. For 10 years, over summer break, I worked at a Greenhouse. 🪴
I. LOVED. IT.
So when a friend of mine connected me with a local floral shop that needed help, I was very excited. Not only did they need hands, but there was potential to purchase the business. That put me in a new mindset… could I be a business owner in a field I adore?
I worked with them for about 5 years and learned SO much! They were awesome people with amazing business and design skills.
During the “2020 chaos”, I found myself taking a lot of responsibility at the floral shop, which gave me a new perspective. I made a shift; I decided to go “on my own” and start a new business.
To say I was terrified is an understatement- who starts a business during a time like that??
This Girl 🙋🏻♀️ apparently!
At that time, an online presence seemed to make the most sense, so that’s the direction I took with For Floral Sake.
Though I strayed from the original business plan, it ended up being the smartest move, considering the current situation. I’ve learned a lot of lessons in these 3 years!
We are an online, web-based, email based business. I lean towards Events and Weddings, as well as a Floral Subscription.
We do Floral Classes, which has been a really fun element to the business, probably because of my teaching background. 👩🏼🏫
We also kicked off an outreach program called “Remembering Moms.” Basically, I donate my time and materials to put together 10-15 bouquets, and then we deliver them to the women who’ve been nominated, just in time for Mother’s Day.
The community support has been incredible. You never know, when you jump into a business, how it’s going to go. And so, we will keep doing what we are doing with gratitude!”
- Beth, For Floral Sake
👋🏼Hey! Brandon here! We can absolutely relate here at Duluth Vacuum Co., as our store was also founded in that time of uncertainty. The business spirit shall not be shut down!! Adapting, growing, and serving are values we hold near as well.
Thanks, Beth, for sharing your small business story with us!
