El Sereno Mercantile

El Sereno Mercantile Tools For Living

ONE LAST FIRST FRIDAY!!! 🍂By popular demand, we’re squeezing in one very special First Friday — Autumn Edition!! A littl...
09/27/2026

ONE LAST FIRST FRIDAY!!! 🍂

By popular demand, we’re squeezing in one very special First Friday — Autumn Edition!! A little bonus round before we officially call it a season.

Same usual suspects:

🎶 Live music by The Bomars
🌭 Dick’s Dogs
🍕 Noble Yeast
🍷 Alpenglow Lounge

🧵 Custom chainstitch embroidery by Suki-Rose
🐂 Beef Share sign up with Reed Valley Ranch

Come hang with us for one more night of First Friday magic!

LAST FIRST FRIDAY OF THE SEASON!! Come help us send off summer with an evening of music, food, shopping, and good Idyllw...
09/03/2026

LAST FIRST FRIDAY OF THE SEASON!! Come help us send off summer with an evening of music, food, shopping, and good Idyllwild company.

We’re teaming up once again with our friends Dick’s Dogs, with:

🎶 Francesca Brown & her full band playing live at the shop from 6-8pm
🪡 Custom chainstitch embroidery by $ukï.....
🌭 Dicks Dogs serving up the goods
🍕 Pizza & grinds by Noble Yeast
🍷 W**e bar by Alpenglow

Also, Reed Valley Ranch will be here taking sign ups for their upcoming beef shares! 🐮

See you mañana!!

ANOTHER FIRST FRIDAY! 🤠✨ Join us tomorrow for an evening of live music, great food, w**e, and a little late-night shopp...
08/06/2026

ANOTHER FIRST FRIDAY! 🤠✨

Join us tomorrow for an evening of live music, great food, w**e, and a little late-night shopping (8pm that is 😆)

We’re once again teaming up with our friends at Dick’s Dogs for a fun evening around town. Here’s what’s happening:

• ✨ Custom chainstitch embroidery with Suki-Rose
• 🎶 Live music from The Bomars and Vincent’s Choice
• 🍕 Sourdough pizza by Noble Yeast
• 🍷 W**e bar by Alpenglow
• 🐄 Meet the folks from Reed Valley Ranch and learn more about their local, historical ranch

Take a stroll through town, grab a bite and support your favorite local businesses! Tomorrow from 5-8pm

TOMORROW!! Join us for our First Friday block Party with .dogs !! Live music with local legend and meet and greet with...
07/02/2026

TOMORROW!! Join us for our First Friday block Party with .dogs !! Live music with local legend and meet and greet with artist .lakey who will be signing her art prints. will be doing custom chainstich embroidery!
Meet your local ranchers and food and drinks offerings by .dogs . See you mañana!!!

We’re super excited to welcome artist Melissa Lakey for this month’s First Friday. Born and raised in Idyllwild and now ...
07/01/2026

We’re super excited to welcome artist Melissa Lakey for this month’s First Friday. Born and raised in Idyllwild and now based in Joshua Tree, Melissa’s work is deeply rooted in the landscapes and spirit of the desert and mountains we all love. Her paintings have a beautiful, magical quality that feels right at home during these long summer evenings.

Melissa will be here throughout the event to connect with the community, share the inspiration behind her work, and sign prints. Pick one up at the shop or bring one from your own collection to have it personally signed—we can’t wait to spend the evening with her.

Meet Banjo 🐾Banjo is our first stock dog ! He came to us as a gift from our friends and will eventually help us manage...
06/23/2026

Meet Banjo 🐾

Banjo is our first stock dog ! He came to us as a gift from our friends and will eventually help us manage our ever-growing flock.

For now though, Banjo is busy being a puppy - he will be hanging out at the shop this week for some socialization, so stop by to say hello and get a few puppy kisses. 🤎

Idyllwild’s First Friday summer series kicks off this week, and we couldn’t be more excited for what’s shaping up to be ...
06/02/2026

Idyllwild’s First Friday summer series kicks off this week, and we couldn’t be more excited for what’s shaping up to be an incredible season on the mountain.

Join us at the shop for live music all summer long:
🎶 June 5 — .
🎶 July 3 — .
🎶 August 7 —
🎶September 4 — & The High Desert

We are also hosting our friends so you can meet and chat with your local ranchers, and our dearest for super special psychic readings.

First Fridays are all about celebrating our mountain community. Businesses throughout town will be staying open late, hosting special events, offering refreshments, and creating plenty of reasons to stroll, shop, dine, and connect.

Grab your friends, enjoy a beautiful summer evening, support local businesses, and experience all that Idyllwild has to offer. We’ll see you downtown!

05/12/2026

We’re proud to feature one of our favorite artists out there — the incredibly talented Joshua Tree based artist Melissa Lakey. Her work captures that Wild West magic in a way that feels both timeless and deeply alive.
We now have a selection of her prints available at the shop, and we couldn’t be more excited to share them with you!

Happy Birthday !! You bring such warmth, joy and and realness wherever you go, and we’re grateful to have you in our wor...
05/01/2026

Happy Birthday !! You bring such warmth, joy and and realness wherever you go, and we’re grateful to have you in our world. Thank you for being a friend of El Sereno - and for lending us your megawatt smile ♥️ .
📸

Sunny skies, a little chill in the air… and a horse with somewhere to be 😂 📷
04/28/2026

Sunny skies, a little chill in the air… and a horse with somewhere to be 😂 📷

Address

54320 North Circle Drive
Idyllwild, CA
92549

Opening Hours

Monday 11am - 4pm
Tuesday 11am - 4pm
Wednesday 11am - 4pm
Thursday 11am - 4pm
Friday 11am - 6pm
Saturday 11am - 6pm
Sunday 11am - 6pm

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