223 Baby Co

09/30/2026

Downtown Iowa City is about to be ABSOLUTELY WILD this weekend and we are so ready for it 🖤💛

Caitlin Clark’s Nike signature shoe + collection officially drops tomorrow, with downtown getting in on the celebration AND ESPN College GameDay is coming back to Iowa City for the first time in 20 YEARS for Saturday’s Iowa vs. Ohio State game.

Basically… if there was ever a weekend to be downtown, THIS IS IT.

Come experience all the craziness, grab some food, wander the shops, soak up the Hawkeye energy and obviously stop under the rainbow awning to grab something for your littlest Iowa fan 🌈🏈

We love being a small business right in the middle of this city especially on weekends like this when you can just FEEL how special Iowa City is.

Caitlin. College GameDay. Hawkeyes. Downtown Iowa City. LET’S GOOOO 🖤💛

09/29/2026

The neutral corner of our dreams 🤎🤍

Soft florals, chunky knits, warm browns, creams and the sweetest little details. Proof that baby clothes can be neutral without being boring!

Come shop all the soft + sweet things at 223 🌈

09/27/2026

A little fall corner of 223 and I’m obsessed 🦆🍂

So many sweet fall pieces for babies + toddlers and even better gifts for all those fall baby showers coming up.

Come see what’s new under the rainbow awning! 🌈

09/25/2026

So. Much. HALLOWEEN. 👻🎃🖤

Our favorite time of year has officially taken over 223 and we are NOT mad about it. Halloween books, toys, clothes, activities, Jellycat, gifts and all the cute spooky things your little goblins could possibly need.

We’ve been waiting all year for this 😅

Come get spooky with us under the rainbow awning!

09/16/2026

Copper Pearl RESTOCK! 🤍

We just filled the shelves back up with so many of your favorites plus some new prints we’re already obsessed with. Bibs + burp cloths and all the soft little things that make the BEST baby shower gifts.

Come see what’s new under the rainbow awning! 🌈

And a reminder… we’re open EVERY DAY, so there’s always a good day to stop in. ✨

09/13/2026

That Hawkeye win feeling ✨

09/12/2026

It’s Iowa vs. Iowa State today! 🖤💛❤️💛

The shop is stocked with gear for your littlest Hawkeyes AND Cyclones from game day outfits to fun Iowa games + toys.

Come downtown, grab your game day gear and get ready for one of the biggest Saturdays in Iowa 🏈

09/11/2026

Apparently we’re in our blue era 🩵

This whole table came together a little too perfectly soft blues, plaids, cozy layers and the sweetest toys + gifts to match.

So many good fall outfits for your littles and easy gifts for baby showers, birthdays or those “I saw this and had to get it” moments 🤍

Blue looks good on 223 🩵

09/08/2026

Our Iowa section got a BIG restock today! 🖤💛 You guys have been loving these pieces, so we filled it right back up.

We have so many new pieces from Nooches and one of my favorite parts is that Hannah sews every single piece herself… handmade right in Des Moines 🤍 We love getting to carry Iowa gear that feels different AND supports another small Iowa business.

We’re officially ready for fall, football Saturdays and all the tiny Hawkeye outfits 🏈🍂

Come check out the restock!

09/07/2026