Bill Lewis Fishing

Bill Lewis Fishing Makers of the Original RattleTrap...aka "The Trap"! Bill Lewis also offers a full line of fish catching hard baits

Check out our NEW website www.rat-l-trap.com
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Started from a dream of a WWII bomber pilot that came home from the war and followed his passion for bass fishing; Bill Lewis Lures is made of the stuff that epitomizes the American Dream. As Bill Lewis tinkered away in his garage, he could have never fathomed what would happen when his hard work and creativity came together in a simple yet genius invention. When Bill handed out test baits to his buddies that stopped by the garage little did he know he would encounter a fleet of spectators on Toledo Bend gathered around watching a guy put on a fish catching show with one of his creations. Big fish after big fish with dozens of bass caught over 6lbs. on a day when the bite was so tough that everyone just pulled up their boats in amazement to watch the show. As Bill drove home from the lake that day in his old beat up Ford station wagon rattling down the road; he couldn't help but associate his car with his new bait, and so came the name for his new lure, the Rat-L-Trap. Since those early days in 1964, Bill Lewis Lure's legendary Rat-L-Trap has sold around the world. To name a few accolades Outdoor Life magazine has named it the "Most Influential" lure in bass fishing and the lure has been used for everything from winning a Bassmaster Classic to helping a kid catch fish in Central Park, NY. From blue gill to yellow fin tuna, "IF IT SWIMS, THEY WILL EAT IT". In memory of our legendary, one of a kind founder, Bill Lewis, we encourage you to follow your passion and never give up.

The Saltwater Rat-L-Trap features corrosion-resistant hardware, loud rattles, irresistible action and saltwater-specific...
09/24/2026

The Saltwater Rat-L-Trap features corrosion-resistant hardware, loud rattles, irresistible action and saltwater-specific colors built to take on hard-fighting inshore gamefish.

Walleye PWC! 🎣When the walleye bite is on, you better be ready to put some fish in the boat!
09/22/2026

Walleye PWC! 🎣When the walleye bite is on, you better be ready to put some fish in the boat!

The Original Rat-L-Trap has been putting bass in the boat for generations. With its legendary action and unmistakable so...
09/18/2026

The Original Rat-L-Trap has been putting bass in the boat for generations. With its legendary action and unmistakable sound, this classic is a must-have in every angler’s tackle box.

Big vibration, tight action, and a profile built to trigger bites. The Hammer Flat is ready to make some noise and get b...
09/17/2026

Big vibration, tight action, and a profile built to trigger bites. The Hammer Flat is ready to make some noise and get bass fired up! 💥

Who’s throwing the Hammer Flat this fall?

Don’t let the smaller profile fool you. The Mini Hammer Trap brings big action in a compact package, making it a perfect...
09/16/2026

Don’t let the smaller profile fool you. The Mini Hammer Trap brings big action in a compact package, making it a perfect choice when bass are keying in on smaller bait this fall. 🍂

The Rat-L-Trap BOX! 🔥 Fall fishing is here, and the bait box is loaded! 🍂 Which Rat-L-Trap are you tying on first?
09/15/2026

The Rat-L-Trap BOX! 🔥 Fall fishing is here, and the bait box is loaded! 🍂 Which Rat-L-Trap are you tying on first?

The Hammer Flat Crankbait is ready to put some bass in the boat! 🎣A compact profile with a hard-hunting action that bass...
09/14/2026

The Hammer Flat Crankbait is ready to put some bass in the boat! 🎣

A compact profile with a hard-hunting action that bass can’t resist.

On this day, we honor the lives that were lost, the families forever changed, and the brave heroes who answered the call...
09/11/2026

On this day, we honor the lives that were lost, the families forever changed, and the brave heroes who answered the call on September 11, 2001.

Their courage and sacrifice will never be forgotten. 🇺🇸

The DR-24 (Deep Range 24) is built to reach depths of 24+ feet with its innovative Ledge Technology diving planes on the...
09/09/2026

The DR-24 (Deep Range 24) is built to reach depths of 24+ feet with its innovative Ledge Technology diving planes on the sides of the bait that extend the leverage of the bill while maintaining a compact profile.

An internal transfer weight helps maximize casting distance, while Mustad Triple Grip Hooks keep you locked in when a big one bites.

Address

5250 Frye Road
Irving, TX
75061

Opening Hours

Monday 8am - 4:30pm
Tuesday 8am - 4:30pm
Wednesday 8am - 4:30pm
Thursday 8am - 4:30pm
Friday 8am - 4:30pm

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