Jax Beach Surf Shop

09/12/2026

🏄‍♂️ WAVEMASTERS IS BACK! 🌊

The 43rd Annual WaveMasters Pro/Am Surf Contest is hitting the Jacksonville Beach Pier on October 3rd at 8 AM, along with the 13th Annual King of the Hill Pro/Am!

Come out and support Jacksonville’s surf community as some of the area’s best surfers battle it out for cash, trophies, and bragging rights. Men’s Pro, Women’s Pro, Pro Longboard, and Boys & Girls 16 & Under divisions will all be competing.

📍 Jacksonville Beach Pier
📅 Saturday, October 3, 2026
⏰ 8:00 AM

Whether you’re competing or just coming down to watch, it’s going to be a great day at the beach. See you at the Pier! 🤙🌊

For more info, call Mitch Kaufmann his phone number is on the flyer 😎

09/05/2026

🌊 HAPPY 904 DAY, JAX BEACH! 🤙☀️

There’s no better way to kick off Labor Day Weekend than celebrating the place we call home — Jacksonville Beach! 🏄‍♂️🌴

We’re celebrating 904 Day + Labor Day Weekend with some BIG savings at Jax Beach Surf Shop!

🔥 30% OFF SHIRTS
🔥 25% OFF SHORTS

Come grab some fresh Jax Beach gear, support local, and get ready for a long weekend at the beach. 🌊

Whether you were born in the 904 or you just wish you were… LIVE LOCAL. SHOP LOCAL. SURF LOCAL. 🤙

📍 Jax Beach Surf Shop
🌴 Jacksonville Beach, Florida

Sale happening Labor Day Weekend — come see us before your favorites are gone!

05/03/2026

New Shop + Throwback Designs = Good Time 😎🤙🏽

Come check out the new shop, attached to for some new retail options, and restock the classics.

12/24/2025

Merry Christmas from Jax Beach Surf Shop
Go Jags!
🎄

04/25/2024

This weekend is the Opening of the Beaches festival!
Starting Friday night with the silent disco on the Pier, presented by from 7-10PM
Saturday has an eventful day with
volleyball tournament presented by
sandcastle competition presented by and .beach
fishing tournament presented by
skateramp presented by
Sunday is the annual parade

All events are presented and promoted by and

Come out and enjoy the beautiful weekend!

04/16/2024

We saw this on the page and had to share it! We love our little piece of parade we call bike, and it’s very cool to see how it’s evolved over the years! Thanks to everyone who share their archives, and to those who keep recording how amazing Jax Beach has become! ☀️🎣🌴😎

On April 15, 1960 the “Bone’s Pier” opened on 6th Avenue South in Jacksonville Beach!

At 1,200 feet, it was at the time the longest pier on the Atlantic Coast! Unfortunately, Hurricane Dora destroyed 600 feet of the length of the pier and only 400 of that was restored, leaving it at about 1,000 feet long.

The pier was built by Robert Williams and became known as “Bone’s Pier” after Williams sold the pier to George Bone in 1967. Williams said he built the pier at a cost of $81,000.

Dwight Wilson, who helped run his family’s hotel “The Silver Sea” and would become the Archivist at Beaches Museum, said, “On a Saturday, they could have 200 to 300 people on the pier. But on a Sunday you could count 400 to 600 people.”

In 1999, Hurricane Floyd dealt the pier its final blow and the property was sold to Duval County to be demolished and replaced. According to a Johnny Woodhouse article in the Ponte Vedra Leader, Robert Williams said with a chuckle, “They’re spending more money on pier surveys now than what it cost me to build the pier in the first place.”

Pictures are of Bone’s Pier from the Beaches Museum Archives and a picture of Robert Williams and George Bone from the Ponte Vedra Leader.

12/29/2023

https://gofund.me/a53c7bd0

Help Make Beebs' Magical School Bus Dream Come True! Hey everyo… Nancy Arteaga needs your support for Help Make Beebs' Magical School Bus Dream Come Tru

10/25/2023

Super Girl Pro is coming back!!!