Spirit of Aloha Trading Company

08/18/2026

7️⃣7️⃣7️⃣

Seven contracts in ONE month?! Sheesh. 🔥 Sergeant Bruce of RS Jacksonville was putting in the WORK, and we were stoked to create something to recognize it! 💪

But this idea didn’t start with just us. 🌺 We connected with the veteran family behind MoviMakers talked through this unique concept, bounced around some ideas…and then we hit our drawing board and ran with it. 🤙

That’s what we love about creating. Sometimes the best ideas start with a simple “Okay, hear me out…” 😂

There is so much talent in this military/veteran-owned small business world, and we truly believe there’s room for all of us. Ohana. Share ideas. Cheer each other on. Create cool stuff. 🌺

Go show the MoviMakers family some Aloha! 🫶

And RS Jacksonville…SEVEN?! 👏🔥 Hana Hou!

08/15/2026

This will be our first CPO pride day event!! Excited to bring some Aloha to CPO Pride Day Jacksonville! Hana Hou! 🌺🤙🙌⚓️💪

⚓🇺🇸 IT TAKES A VILLAGE! ... AND THIS IS OUR VILLAGE! 🇺🇸⚓

We are proud to officially unveil our 2026 CPO PRIDE DAY JAX POSTER and recognize the incredible sponsors, businesses, veteran-owned companies, organizations, and community partners helping make this year’s event possible!

LOOK AT THOSE LOGOS! 👀👇

Every one represents someone who stepped forward to support our Chief Petty Officers, CPO Selectees, retirees, veterans, military families, and Northeast Florida military community.

Some gave financially. Some donated products, services, resources, facilities, expertise, connections, or time.

EVERY CONTRIBUTION MATTERS.

To every 2026 sponsor and partner:

❤️⚓ THANK YOU FOR BELIEVING IN THIS EVENT AND SUPPORTING THE CHIEF PETTY OFFICER MESS!

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🚨 NOW WE NEED YOU TO DO YOUR PART ... REGISTER! 🚨

If you’ve been saying, “I’ll do it later…”

⚠️ LATER IS HERE. REGISTER TODAY!

We are entering the FINAL DAYS OF REGISTRATION, and this is one of our last big pushes.

DO NOT WAIT UNTIL THE LAST MINUTE!

📅 REGISTRATION CLOSES FRIDAY, AUGUST 21!

⚓ Active Duty Chiefs
⚓ Reserve Chiefs
⚓ Retired Chiefs
⚓ CPO Selectees
⚓ Command CPO Messes

GET REGISTERED TODAY!

🔹 MESS-AT-LARGE REGISTRATION
The preferred option for commands registering their CPO Mess together:
👉 https://cpopridedayjax.com/register-your-mess-1

🔹 INDIVIDUAL REGISTRATION & SWAG
Register individually and view available event merchandise:
👉 https://cpopridedayjax.com/register-%26-shop

🌐 EVENT WEBSITE
👉 https://cpopridedayjax.com

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🔥 12TH ANNUAL CPO PRIDE DAY JAX

📅 Wednesday, September 2, 2026
📍 VyStar Veterans Memorial Arena
🌴 Jacksonville, Florida

🇺🇸 BACK TO THE FUTURE: THE CHIEF’S LEGACY

Honoring Our Past. Leading Our Present. Shaping Our Future.

⭐ 250 YEARS STRONG ⭐

Last year, more than 2,500 people came together for CPO Pride Day JAX.

Jacksonville — let’s fill this arena again!

Get your Mess registered.
Get your Selectees registered.
Get your retirees registered.
Again, if you’ve been saying, “I’ll do it later…”

⚠️ LATER IS HERE. REGISTER TODAY!

🤝 Sponsorship opportunities are also still available for businesses and organizations wanting to join this incredible village.

And PLEASE — when you see the companies represented on this poster, support the businesses that support our military community.

⚓ ONE MESS. ONE MISSION. ONE LEGACY.

08/14/2026

BUILT DIFFERENT. 🦅

The 8412s we’ve had the privilege of meeting are some of the sharpest, most capable leaders we’ve ever crossed paths with. Simply put—they’re built different.

The pride they take in their work, the standard they uphold, and the relentless care they bring to the mission is incredible to witness.

As Career Recruiters, their impact reaches far beyond recruiting. They mentor. They lead. They develop Marines. And they help safeguard the future of the Marine Corps. 🇺🇸

Creating this custom piece for those who wear the gold tags of 6th Marine Corps District HQ was a genuine privilege. To build something that honors their journey, recognizes the work behind the title, and celebrates just how far they’ve come—that’s exactly why we love what we do. Your relentless work and dedication do not go unnoticed. 🫡

To the 8412s: Hana Hou! 🤙🌺

#8412

08/13/2026

🌺 THIS IS US 🌺

We’re usually much more comfortable behind the scenes making the things you see on this page than sitting in front of a camera talking about ourselves. 😂

But we figured it was time.

We’re Danny and Lexy — husband and wife, two Navy veterans, parents, business partners, and the two slightly crazy people behind Spirit of Aloha Trading Co. 🤙🌺

Aloha started with us, our family, and a season of life where we were trying to figure out what came next.

And somehow…that little beginning turned into this. ❤️

So we’re changing things up around here and letting you see a little more of us — how Aloha started, why we built it, the lessons we’ve learned, the chaos behind the scenes, and probably a few stories we never thought we’d share on social media. 😂

Here’s Chapter One: How Spirit of Aloha began. 🌺

Thanks for being here and being part of our story. 🤙❤️

08/13/2026

👨‍🦲 PLOT TWIST… 🌺

Looks like we’re switching up our content a little… and we’re not sure how we feel about it yet. 😂

We usually let our work do the talking, but maybe it’s time to share a little more of us—and why we started Aloha in the first place.

The military. The family. The leap of faith. And a whole lot of “what the heck are we doing?” 😂

Here goes nothing… 🌺

08/05/2026

Congratulations to the all of the Navy Chief Selectees! 🎉

The process of earning your Anchors is a major milestone. The transition from First Class to Chief Petty Officer is one of the most significant shifts in the military—stepping into the Goat Locker to lead, mentor, and set the standard for the fleet. ⚓️

To everyone embarking on this journey: work hard, trust the process, lean on your mess, and embrace the present! 🫡

As Danny learned along the way: “Lead from the front, take care of your Sailors, and the rest will fall into place. Navy Chief, Navy Pride!” ⚓