Browns Creek Fish Camp, Inc.

Browns Creek Fish Camp, Inc. Johns River. Browns Creek Fish Camp isn’t just a bait shop—it’s a Jacksonville legend with salt in its veins and stories on every piling. Hooked on tradition.
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Since 1943, Browns Creek Fish Camp has been Jacksonville’s iconic waterfront bait shop—serving anglers with live bait, dock access, and generations of fishing tradition along the St. Holding down Heckscher Drive since 1943, this waterfront staple has been fueling fishing adventures for generations of anglers, boaters, and river lovers who know that the best days start with a stop at the Creek. Whe

ther you’re chasing the sunrise, the perfect cast, or just a little dockside wisdom, Browns Creek delivers. From live and frozen bait to tackle and essential supplies, it’s the go-to hub for anyone serious about fishing the St. Pull up by boat, swing in by truck, and leave with everything you need—plus a few tips you won’t find on Google! But what truly sets Browns Creek apart is its grit, heritage, and heart. This isn’t some polished big-box retailer—it’s the kind of place where handshakes still matter, stories get better with every retelling, and the community rallies together like family. Generations have launched their fishing memories here, making it more than a business—it’s a local institution. So, if you’re looking for fancy, keep driving. But if you want authentic, time-tested, and a little saltwater swagger, Browns Creek Fish Camp is where Jacksonville’s fishing culture lives and breathes. Fueled by community. Built for the water.

08/15/2026

Little man throwing the net like a boss  - meat shot 🎣
Great video, Kevin… thanks for sharing ❗️

Browns Creek Fish Camp, Inc.

🎣 THE BULL REDS ARE SHOWING UP! 🔴🐟The Bull Redfish are starting to make their appearance in the St. Johns River — and th...
08/15/2026

🎣 THE BULL REDS ARE SHOWING UP! 🔴🐟

The Bull Redfish are starting to make their appearance in the St. Johns River — and they’re MUNCHING on our LIVE BLUE CRABS! 🦀🔥

We’re getting good reports rolling in on a regular basis.

If you’re heading out looking for a big Red, stop by Browns Creek Fish Camp and load up on LIVE BLUE CRABS before you hit the water.

🦀 Live Blue Crabs in stock
🎣 Bull Reds are hungry

The fall Bull Red bite is getting started — GO GET ’EM!

Browns Creek Fish Camp — Jacksonville’s Original Bait & Tackle Shop Since 1943

Browns Creek Fish Camp
Jacksonville’s best bait shop for decades.
Voted JAX BEST #1 bait shop
BrownsCreekFishCamp.com
5212 Heckscher Drive
Jacksonville, Florida
(904) 757-1600

➡️ We are incredibly proud to share that Browns Creek Fish Camp has been named one of the Jacksonville Business Journal’...
08/14/2026

➡️ We are incredibly proud to share that Browns Creek Fish Camp has been named one of the Jacksonville Business Journal’s 50 Fastest-Growing Companies for 2026! 🎣

We ranked #24, with 28.78% average annual growth from 2023–2025.

For a local bait and tackle shop that has been serving Jacksonville fishermen for decades, this recognition means a lot to us. It reflects the hard work of our amazing team and, the loyalty of the fishing community who continue to support Browns Creek year after year.

Whether you stop in every weekend for bait, or simply enjoy visiting one of Jacksonville’s longtime waterfront fishing landmarks—thank you for being part of our story 👏🏼

Since 1943, Browns Creek has been part of Jacksonville’s fishing community, and we are grateful to every customer, employee, friend, and family member who has helped us continue growing while staying true to what makes Browns Creek special.

Thank you ❤️🎣

Super shout out to all our staff - each of you are a blessing!

Mega shout out to all of our vendors - your hard work keeps us in stock 💪🏼 Thank you!

Read our full Jacksonville Business Journal Fast 50 feature here:
https://drive.google.com/file/d/1iyN2QEJgZI277DT1-lEBxdactWZOx73H/view?usp=drivesdk

❤️ We love this every time it happens. ❤️We’ve been a part of it for over 83 years. That’s right, we’ve been a part of ...
08/13/2026

❤️ We love this every time it happens. ❤️

We’ve been a part of it for over 83 years. That’s right, we’ve been a part of thousands of children’s first fishing experiences since 1943. Generations have counted on Browns Creek Fish Camp, Inc. for their bait, tackle and advice.
Check out what Brandon Morrison’s little boy caught on his new Okuma combo.

Those pictures will be with him for the rest of his life whether they are printed on paper or indelibly etched in his memory. Thank you Brandon for sharing this moment. We absolutely ❤️ these moments in life and for allowing us be a part of it‼️

Congratulations little man, great catch and Brandon thank you for doing great Dad things with you son‼️
We look forward to seeing both of you again soon up the creek.

Browns Creek Fish Camp
Jacksonville’s best bait shop for decades.
Voted JAX BEST #1 bait shop
BrownsCreekFishCamp.com
5212 Heckscher Drive
Jacksonville, Florida
(904) 757-1600

Courtney has been wearing out the reds up the creek. She stopped by the shop and picked up lures and live bait. She en...
08/13/2026

Courtney has been wearing out the reds up the creek. She stopped by the shop and picked up lures and live bait. She ended up catching fish all day whether it was off the boat or jumping off the boat and fishing from the bank around those “stuck for 6 spots” we all know about the hard way 😁
Come on up the creek for what you need to succeed just like Courtney does.

Browns Creek Fish Camp
Jacksonville’s best bait shop for decades.
Voted JAX BEST #1 bait shop
BrownsCreekFishCamp.com
5212 Heckscher Drive
Jacksonville, Florida
(904) 757-1600

08/12/2026

Always check the weather. We checked it out !!!

Browns Creek Fish Camp
Jacksonville’s best bait shop for decades.
Voted JAX BEST #1 bait shop
BrownsCreekFishCamp.com
5212 Heckscher Drive
Jacksonville, Florida
(904) 757-1600

08/12/2026

COMMENT NOW: Atlantic Red Snapper Season ‼️

Florida is continuing to fight for an Atlantic recreational red snapper season in 2026 - and we need you to speak up. To comment, click here: https://bit.ly/4xxTELk.

Earlier this summer, just hours before Florida’s anticipated recreational Atlantic red snapper season was set to begin, a last-minute federal court ruling halted our Exempted Fishing Permit (EFP) for Atlantic red snapper state management. The Florida Fish and Wildlife Conservation Commission (FWC) has been working tirelessly since to fight for state-led management solutions that prioritize Florida anglers while ensuring the long-term sustainability of the Atlantic red snapper fishery through improved data collection.

The has submitted a revised EFP to the National Oceanic and Atmospheric Administration (NOAA Fisheries), hoping the historic 2026 recreational season can proceed.

If approved, Florida’s proposal would:
- Test improved, state-led recreational data collection
- Provide more accurate harvest information
- Strengthen long-term management decisions
- Allow for a proposed 31-day Atlantic red snapper recreational season in 2026

NOAA Fisheries is now accepting public comments through Tuesday, August 25, 2026.

“Woody” the wood stork showed up to check out a surf cart and the back to school sale we have going on right now. Quanti...
08/09/2026

“Woody” the wood stork showed up to check out a surf cart and the back to school sale we have going on right now. Quantities are limited and some items are single single items. It’s hot outside and these prices are too‼️

The “life lesson” here is: “The early bird gets the worm” or in this case fish (actually, Woody eats both.

BACK TO SCHOOL SALE — the kids are going back, and you've got fishing to do! 🎣We counted all the rods, reels, and combos...
08/08/2026

BACK TO SCHOOL SALE — the kids are going back, and you've got fishing to do! 🎣

We counted all the rods, reels, and combos in the shop and marked a bunch down to move. PENN, Abu Garcia, Blackfin, Redbone, and Lee Fisher Nets — combos, inshore and offshore reels, surf rods, cast nets… everything but the fish. Those you've still gotta catch yourself.

Quantities are limited and moving fast — once it's gone, it's gone, so don't let this sale be the one that got away!


📍Browns Creek Fish Camp
5212 Heckscher Drive
(904) 757-1600
www.brownscreekfishcamp.com

08/07/2026

Our resident Gopher Tortoise Emmett is out and about. When Emmett comes out of his burrow it generally means we are in for 6 weeks of great fishing. Come on up the creek and join us for some great fishing around here. The trout, redfish, flounder and sheepshead bite has been strong all week and if Emmett has it right then we are in for a great September too.

Browns Creek Fish Camp
Jacksonville’s best bait shop for decades.
Voted JAX BEST #1 bait shop
BrownsCreekFishCamp.com
5212 Heckscher Drive
Jacksonville, Florida
(904) 757-1600

Address

5212 Heckscher Drive
Jacksonville, FL
32226

Opening Hours

Monday 6am - 5pm
Tuesday 6am - 5pm
Wednesday 6am - 5pm
Thursday 6am - 5pm
Friday 6am - 5pm
Saturday 5:30am - 5pm
Sunday 5:30am - 5pm

Telephone

+19047571600

Website

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