37 South Boutique & Makery

06/11/2026

“Hi there” 🤪
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and I had way too much fun making this trending video! Too bad we don’t have any fun!
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I promise, we will give you our friendliest “hi theres” next time you pop in!

06/10/2026

JWATM!
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The 4th of July is upon us! Stop in and let us hook you up with the perfect look!

06/09/2026

New summer hours start today at the shop!

06/09/2026

Let’s build you an outfit from our American Summer collection!
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Stop in and see us this week!

06/08/2026

Last weekend was a dream!
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Every wedding is special, but this one, in particular, was absolutely magical!
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We were so blessed to have so many loved ones in town to celebrate my niece Annie Deal and her new husband Reid 🤍
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And I am so grateful that so many of the visitors ventured out into our beautiful city to check everything out!
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Thanks to everyone who stopped by 37 South. What a perfect way to kick off summer 2026!

06/04/2026

Our American Summer collection just got even better!☀️🤍
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Fresh new arrivals are hitting the floor and they’re giving effortless summer days, weekend getaways, iced coffee runs, lake nights, and everything in between. Think easy layers, fun details, sunshine colors, and those “where did you get that?” pieces you’ll wear all season long.
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If you’ve been waiting for the perfect excuse to refresh your summer wardrobe…this is it!
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Come shop the newest pieces from the American Summer collection in-store + online before your favorites disappear!

06/04/2026

Why does this keep happening?
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When you accidentally say “you too” 🤪
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You just never know where Tim is gonna show up!
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Shout out to Abbi at The Soap Co. Coffee House for the brilliant idea! And, thanks to Tim and Ruthie for being ⭐️’s!

05/26/2026