Shop The Rock

Shop The Rock We’re Downtown Janesville’s heartbeat — a collective of local shops, eateries, and creatives building community through every small purchase. Rooted in Local.

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💛 It’s National Small Business Week! 💛There’s something special about shopping small — you’re not just making a purchase...
05/09/2026

💛 It’s National Small Business Week! 💛

There’s something special about shopping small — you’re not just making a purchase, you’re supporting local families, dreams, and our entire downtown community.

This week, we’re introducing you to the amazing people behind our local businesses so you can get to know the faces behind your favorite shops (and maybe discover a few new ones 😉).

✨ Meet Jess with Classy Rascals Children’s Boutique
📍 Opened: June 1, 2019
🛍 What they offer: Trendy outfits and fun toys for littles — the perfect mix of style and play all in one place.
💛 Fun fact: We planned our wedding in 5 weeks and forgot to include the date on our wedding invitations🤦‍♀️

Tag a friend who needs to check this place out! 👯‍♀️

💛 National Small Business Week is here! 💛When you shop small, you’re supporting real people, real families, and the hear...
05/08/2026

💛 National Small Business Week is here! 💛

When you shop small, you’re supporting real people, real families, and the heartbeat of our downtown.

This week, we’re highlighting the businesses that make our community so special — because every storefront has a story worth knowing.

✨ Meet Becka with MoodJanesville
📍 Opened: October 14, 2023
🛍 What they offer: Greeting cards, stationery, premium pencils, candles, and handcrafted gifts from brands like Rifle Paper Co., Maileg, Paddywax, and more
💛 Fun fact: I've dreamed of owning a shop like Mood since I was 15 years old.

Let’s show them some love in the comments! 💬

💛 National Small Business Week is here! 💛When you shop small, you’re supporting real people, real families, and the hear...
05/07/2026

💛 National Small Business Week is here! 💛

When you shop small, you’re supporting real people, real families, and the heartbeat of our downtown.

This week, we’re highlighting the businesses that make our community so special — because every storefront has a story worth knowing.

✨ Meet Kimberly at Scarlett’s Charm
📍 Opened: November 9, 2024
🛍 What they offer: From kitchen and entertaining essentials to unique gifts, everything here is chosen to make life feel a little more special.
💛 Fun fact: Kimberly met her husband in China!!

Have you shopped here before? Tell us your favorite thing below! 👇

There’s something special about shopping small — you’re not just making a purchase, you’re supporting local families, dr...
05/06/2026

There’s something special about shopping small — you’re not just making a purchase, you’re supporting local families, dreams, and our entire downtown community.

This week, we’re introducing you to the amazing people behind our local businesses so you can get to know the faces behind your favorite shops (and maybe discover a few new ones 😉).

✨ Meet Becky with Chloe & Claire
📍 Opened: May 2023 as a pop-up boutique and expanded its footprint in October 2023 to include a larger assortment of clothing sytles.
🛍 What they offer: The boutique offers a wide selection of high-quality, chic women's clothing including denim, fun statement tops and special occasion dresses and accessories. We offer styles for every body including XS - 3X.
💛 Fun fact: I can style an outfit in under 60 seconds, it's my superpower.

Add this one to your must-visit list this week! ✔️

Ok let’s do something fun! Click on a photo and let us know your guess for which shop owner is shown as a youngster with...
05/05/2026

Ok let’s do something fun! Click on a photo and let us know your guess for which shop owner is shown as a youngster with their mom!

Don’t forget, Mother’s Day is this Sunday. You’re sure to find the perfect gift for mom in downtown Janesville!

💛 It’s National Small Business Week! 💛There’s something special about shopping small — you’re not just making a purchase...
05/05/2026

💛 It’s National Small Business Week! 💛

There’s something special about shopping small — you’re not just making a purchase, you’re supporting local families, dreams, and our entire downtown community.

This week, we’re introducing you to the amazing people behind our local businesses so you can get to know the faces behind your favorite shops (and maybe discover a few new ones 😉).

✨ Meet Meredith with Garden of Eaton Houseplants
📍 Opened: September 2020
🛍 What they offer: I am a full service Houseplant store. I WILL babysit your plants🤣
💛 Fun fact: I LOVE to see searchlights in the sky. I find it very exciting😃

Be sure to pop in, say hi, and support local this week! 🛍

💛 It’s National Small Business Week! 💛There’s something special about shopping small — you’re not just making a purchase...
05/04/2026

💛 It’s National Small Business Week! 💛

There’s something special about shopping small — you’re not just making a purchase, you’re supporting local families, dreams, and our entire downtown community.

This week, we’re introducing you to the amazing people behind our local businesses so you can get to know the faces behind your favorite shops (and maybe discover a few new ones 😉).

✨ Meet Kari with Velvet & Tulle Boutique
📍 Opened: January 19, 2017
🛍 What they offer: Curated fashion, statement accessories and lifestyle pieces designed to keep your look fresh, elevated and uniquely you!
💛 Fun fact: Kari is a dog mom to the most handsome boy!🐶

Show them some love below and be sure to stop in and say hi this week! 👇

🍪💕 Cookie Walk Winner Announcement! 💕🍪Thank you to everyone who came out to the Sweet On Janesville – Downtown Cookie Wa...
02/14/2026

🍪💕 Cookie Walk Winner Announcement! 💕🍪

Thank you to everyone who came out to the Sweet On Janesville – Downtown Cookie Walk to stroll, shop small, and support local!

Congrats to our winner: The Little Chip - a cookie co. 🎉

A huge thank you to our amazing bakers and participating retailers for making this event so sweet, and to our community for showing up and helping us give back!

🍪 Don’t wait… 🍪Only 2 days until the Cookie Walk and tickets are going fast!14 stops. Incredible local bakers. Downtown ...
02/12/2026

🍪 Don’t wait… 🍪

Only 2 days until the Cookie Walk and tickets are going fast!

14 stops. Incredible local bakers. Downtown Janesville. One sweet morning. 💕

Secure your spot now — once they’re gone, they’re gone!
🎟 Tickets required | https://www.facebook.com/share/1JzXRqJmeo/

🍪 Cookie Walk Stop Spotlight!During the Sweet On Janesville – Downtown Cookie Walk, stop by 's Wish to enjoy a cookie f...
02/10/2026

🍪 Cookie Walk Stop Spotlight!

During the Sweet On Janesville – Downtown Cookie Walk, stop by 's Wish to enjoy a cookie from The Bakers Cottage !

🎟 Ticket required — https://www.facebook.com/share/17iRW9CHep/
🍪 One cookie per stop.
🛍 Shop small, support local, and spend the day celebrating the heart of downtown

📍 Downtown Janesville
🕙 Check-in at The Suite Spot | 10–11 AM
💖 Proceeds benefit the American Heart Association

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Janesville, WI

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