The Very Idea

05/31/2026

☀️ Sun-soaked days call for effortless denim. The Sun Seeker Denim Tank paired with our Seaway Shorts is the perfect throw-on-and-go set for summer adventures.

05/29/2026

✨ NEW from Stonewall Kitchen ✨

From sweet spreads to savory favorites, these gourmet goodies are the perfect addition to your pantry, charcuterie board, hostess gift, or summer cookout! 🍓🌽🥓

Favorites we’re loving:
• Strawberry, Wild Maine Blueberry & Peach Amaretto Jams 🍑
• Sour Cherry & Seedless Raspberry Jam 🍒
• Bourbon Bacon Jam 🥓
• Spicy Corn Relish 🌽
• Mild Tomato Salsa & Black Bean Salsa 🌶️

Whether you’re shopping for a gift or treating yourself, these delicious flavors won’t last long!

📍Shop in-store today
🛍️ The Very Idea
⏰ Mon–Fri 10-6 | Sat 10-4

05/27/2026

Scout bags are still 25% off!! How perfect is our “shake your palm palms” for the beach??🏝️🐚👙

05/26/2026

✨ Peyton is showing off some of our newest arrivals and they are GOOD 🤍 Come shop all the fresh styles, gifts, and summer favorites at The Very Idea today from 10–6!

These pieces won’t stay around long 👏🏼 Stop by and see what’s new! 🛍️

05/23/2026

05/22/2026

We’ll be closing a little early this Saturday at 2:00 as we celebrate one of our very own! 💍✨

Our sweet Ashley is getting married, and we couldn’t be more excited for her as she starts this beautiful new chapter. Join us in wishing her a lifetime of love and happiness! 🤍

Be sure to stop by and shop with us before 2 PM on Saturday!

05/22/2026

🇺🇸 Memorial Day Weekend Sale 🇺🇸

Enjoy 15% OFF storewide this weekend at The Very Idea! PLUS take an additional 10% OFF all red, white & blue ❤️🤍💙

Perfect time to shop summer styles, gifts, lake essentials, and patriotic favorites!

✨ Exclusions apply
📍 The Very Idea, Jasper, AL
🛍️ Shop early for best selection

05/22/2026

NEW ARRIVALS just hit the floor ✨🛍️

The good ones never last long…shop now before your favorite is gone! 🤍

Here today 10–6 & Saturday 10–4 ✨

05/22/2026

🇺🇸 Last minute Memorial Day looks + gifts are here and going FAST! From the cutest red, white & blue outfits to the perfect hostess gifts, beach bags, jewelry, and more; we’ve got everything you need for the holiday weekend ❤️✨ Stop by before your favorites are gone!

05/18/2026

You asked… and we listened! 🎉

Starting tomorrow...The Very Idea is now OPEN on Mondays! 🛍️✨

So many of you requested an extra shopping day, and we’re excited to make it happen. Whether you’re looking for the perfect gift, stylish new arrivals, graduation presents, or a little something just for you, we’re here to help all week long!

📍 Open Monday–Friday: 10:00 AM – 6:00 PM
📍 Saturday: 10:00 AM – 4:00 PM

Thank you for all your support and suggestions—we love serving this amazing community! 💚