Fern & Fable Collective

08/06/2026

📣Hear Ye, Hear Ye!

08/02/2026

✨ Thank you from the bottom of our hearts. ✨

Yesterday was truly magical and better than we could have imagined.

We are still trying to process the incredible support we received. Our magical shop was packed throughout the day with so many wonderful people coming through our doors, discovering our magical treasures, meeting our artisans, and experiencing what we’ve worked so hard to create. We estimate that over 1,000 people visited our shop alone and heard people were lined up to get in. That doesn’t even include everyone who joined us for the Hogsmeade Enchanted Village.

Seeing so many smiling faces, hearing the excitement, and watching people step into the world we’ve been building was absolutely unforgettable. So much time, planning, creativity, and late nights went into bringing the our shop to life, and seeing everyone enjoy the magic made every moment worth it.

If you found yourself wishing you could experience that kind of magic all year long… you can. ✨

Fern & Fable Collective is a year-round magical, Harry Potter-inspired shop featuring permanent experiences such as our theatrical wand choosing ceremony, magical potion-making experiences, enchanting treasures, and special events.

Thank you for being part of this journey with us. We can’t wait to share what’s next. 🪄✨

07/31/2026

✨🪄 The magic has chosen! 🪄✨

A huge congratulations to our enchanted giveaway winners!

🧪 Stacie Riggin — Winner of a Potion Making Class
🪄 Markia McCoy — Winner of a Wand Selection Ceremony

Congratulations! 🎉 Please stop by Fern & Fable Collective tomorrow to claim your prize, or send us a message to make other arrangements.

🏰 And don't forget... TOMORROW is the Hogsmeade Enchanted Market! ✨

The magic begins at 2 PM at Fern & Fable Collective, with the Jonesborough Harry Potter Festival officially starting at 4 PM.

Join us for:
🪄 Wand Selection Ceremonies (limited reservations available)
🧪 Potion Making Classes (first come, first served — they sold out quickly last year!)
⚒️ Blacksmith Keepsake Experience
🌿 Herbology Photo Experience
🛍️ A magical market filled with handcrafted wizarding treasures

We can't wait to welcome witches, wizards, and magical beings of all ages for an unforgettable day of enchantment! ⚡💚

07/31/2026

🪄✨ TOMORROW… HOGSMEADE ENCHANTED MARKET ARRIVES IN JONESBOROUGH! ✨🏰

The magic is almost here! Fern & Fable Collective is bringing the Hogsmeade Enchanted Market to life alongside Jonesborough’s Harry Potter Festival for a day full of immersive experiences, magical creations, and unforgettable memories!

🕑 Hogsmeade Enchanted Market opens at 2 PM
⚡ Official Jonesborough Harry Potter Festival begins at 4 PM

Come early and start your magical adventure with us! ✨

🪄 Wand Selection Experience
Your wand awaits! Step into an immersive wand ceremony, discover your magical match, and test your wand through enchanted challenges. Limited availability — reserve yours now!

🎟️ Book your experience:
https://square.link/u/or9LkKtv

🧪 Potion Making Classes
Create your own magical potion and take home a piece of the enchantment! These were a huge hit last year and sold out in less than two hours, so don’t wait! ($10 per person, first come first served)

⚒️ Create Your Own Magical Keepsake
Work alongside a skilled blacksmith and help craft your own one-of-a-kind keepsake to take home!

🌿 Herbology Photo Experience
🧙 Character Meet & Greets
🛍️ Wizarding Market featuring magical handmade creations from talented artisans

✨ Plus — a special announcement tonight! ✨
Everyone who shared our previous post and entered our giveaway, keep an eye on our page! Winners of the Wand Selection Ceremony and Potion Making Class experiences will be announced later this evening! 🪄

📍 Fern & Fable Collective
🏰 Hogsmeade Enchanted Market
📅 Saturday, August 1st
⏰ 2 PM – 8:30 PM

07/31/2026

07/31/2026

07/31/2026

07/30/2026

📣Good morning everyone, thank you so much for the positive feedback, sharing, and entering this exciting giveaway. We’ve decided to extend the deadline to enter, which is now TONIGHT at 10 pm. The winner(s) will be announced tomorrow. 😊 If you haven’t entered, now’s the time.

🪄✨ HOGSMEADE ENCHANTED MARKET IS COMING TO FERN & FABLE and WE'RE DOING A SPECIAL GIVEAWAY!✨🪄

Share this post and comment "magic" for a chance to win your choice of a Wand Selection Ceremony (including your own wand to take home!) or an All-Ages Potion-Making Class experience! (Two winners will be selected on July 30th!)

Now… prepare to step into the magic of Hogsmeade Enchanted Market within the realm of Fern and Fable, Jonesborough’s year-round Harry Potter inspired shop! 🏰✨

The magic is returning to Jonesborough… and Fern & Fable Collective is creating an unforgettable stop for your Potter Festival adventure. 🌿✨

Join us before, during, and after Jonesborough’s Harry Potter Festival for a magical add-on experience taking place throughout Fern & Fable Collective, our Enchanted Courtyard, and the hidden spaces behind our shop.

Step into a world of wonder featuring:

🧪 Our Potion Classes for All Ages is back — create your own magical potion in an immersive experience for $10 per person. (These sold out within an hour last year and are first come first serve.)
🧙 Character Meet & Greets — encounter magical characters throughout your journey
🛍️ Wizarding Market — explore enchanting creations, handcrafted treasures, and curious finds
🌿 Herbology Photo Experience — capture your own magical memory
🪄 Wand Selection Experience — choose your wand and test your magic with enchanted challenges, including feathers, lights, and a pesky pixie! (Standard & premium handcarved options available. *Limited availablility* For pricing and to reserve/purchase, please visit: https://square.link/u/or9LkKtv (Please note: After purchase, a team member will contact you to schedule your experience.)

💎 Gringott's Gem Mining

📍 Fern & Fable Collective
🗓 Saturday, August 1, 2026
⏰ 2 PM – 8:30 PM

✨ Please note: The Hogsmeade Enchanted Market is a special pop-up experience hosted by Fern & Fable Collective, taking place inside and behind our Main Street shop. While it’s designed to add even more magic to your visit during the official Harry Potter Festival, it is independently hosted and is not part of the Town of Jonesborough’s official festival.

Admission to the Enchanted Market, our shop, and the enchanted courtyard is completely free, no festival ticket is required! Browse magical vendors, explore the grounds, and soak in the atmosphere at no cost. Select experiences and activities, such as our immersive attractions, are available for an additional fee. ✨

Whether you’re attending the festival or simply looking for a little extra magic, make Hogsmeade Enchanted Market part of your Jonesborough adventure.

The magic awaits… and your journey begins at Fern & Fable. 🪄✨

07/28/2026

This year, Fern & Fable Collective is bringing an unforgettable experience to Hogsmeade Enchanted Market…

🪄 Our Ollivander-Inspired Theatrical Wand Selection Experience 🪄 and were givingg away a spot to one lucky winner!

Step beyond simply choosing a wand and enter a fully immersive magical ceremony where the wand chooses you.

Discover your perfect wand, test your abilities through enchanted challenges, and experience a theatrical journey filled with spell effects, surprises, and moments that will make you feel like you’ve truly stepped into the wizarding world.

✨ This isn’t just a souvenir… it’s a story, an experience, and a magical memory you’ll take home.

🪄 Reserve your Wand Selection Experience for August 1st during Hogsmeade Enchanted Market:
https://square.link/u/or9LkKtv

✨ Limited experiences available!

And because the magic has been spreading throughout Jonesborough…

🎉 WE’RE ADDING DOUBLE ENTRIES TO OUR GIVEAWAY! 🎉

If you already entered by sharing our giveaway post and commenting “magic,” you can now enter one more time by sharing this post and commenting “magic” below!

Two winners will be selected on July 30th to receive their choice of:

🪄 A Wand Selection Ceremony experience (including your own wand to take home!)
🧪 OR an All-Ages Potion-Making Class experience!

Now prepare to step into the magic of Hogsmeade Enchanted Market at Fern & Fable Collective! 🏰✨

Join us for:

🧪 Potion Classes for All Ages
🧙 Character Meet & Greets
🛍️ Wizarding Market
🌿 Herbology Photo Experience
⚒️ Create Your Own Blacksmith Keepsake
✨ And magical surprises throughout our enchanted spaces!

📍 Fern & Fable Collective
🗓 Saturday, August 1, 2026
⏰ 2 PM – 8:30 PM

Admission to the Enchanted Market, our shop, and enchanted courtyard is completely FREE — no festival ticket required.

The magic awaits… and your journey begins at Fern & Fable. 🪄✨

07/21/2026

Shop update 07/23: We’ve made significant progress, but with cleanup, we’re gonna plan to just reopen tomorrow, just in time for the weekend. 🙂

✨ Shop Update: A little magic is happening behind the scenes! We’ll be closed today (and possibly tomorrow) as we make a few immersive upgrades to Fern & Fable ahead of the Harry Potter Festival. We can’t wait to welcome you back into an even more magical experience! 🪄