The Mook

05/01/2026

2.5” BROWN TROUT PATTERN MOOK LURE brought this nice in! 😊.

04/25/2026

Happy Fishermen using The Mook on fishing opener in the Eastern Sierra 🎉

04/25/2026

Happy fishmas eve! Will you be this years winner?

02/22/2026

🎣 The Mook family is so excited to be apart of another
PCS Show! We are in the same spot again!
We will be having crazy show special prices, GIVEAWAYS annnndddd 🥁 NEW MOOK LURES RELEASED in both the 1.5” and the 2.5” 🎉

11/23/2025

EARLY BLACK FRIDAY STARTS NOW! ⚫️🔥
For a limited time, get 25% OFF site-wide on all Mook Lures, hats, swivels, and gear!

👉 Use promo code EarlyBlackFriday25 at checkout.
👉 No limits. All colors. All sizes.

Whether you’re trolling, casting, or gearing up for your next Sierra trip — this is the time to stock up.
Get The Mook. Get Results.
🎣 www.mooklure.com
fishinglures trolling

10/24/2025

New Lure Alert 🚨
The Mook Bloody Frog 🩸 🐸 is officially available! After many request that shows and online they were able to make it perfect just in time for trout season to start in some areas! 🎉
We are running a short promotion 15% off entire orders use Promo Code: CrispDaysHotDealsMookLure.com

10/16/2025

The Mook is on TikTok!! FUN STUFF!

172 likes, 24 comments. “AMAZING 🍁 FALL FISH 🎣 SEPTEMBER 😍 10min fight! You can see the entire fight on YT - The Mook Lure. cutthroat, Trout, Fish, fishing, catchandrelease,”

10/08/2025

The Mook lures are in Canada!! 🎉

Randy Fischer “Two friends and I were in Canada the third week of September fishing for small mouth and pike. The first day nothing seemed to be working. I put on a Mook Lure and ended the day with seven fish. All on the Mook Lure.”MookLure.com

09/26/2025

We want to thank you for your patience, while we created more lures. This year we have been overjoyed but also overwhelmed by the huge increase. We are making steps to prevent sellouts in the future.

As a THANK YOU, we are offering a limited time sale now that ALL our lures are back online! The sale CAN be added to discounted packs too!