06/18/2026
Part 2: The Fervor Years
Fervor means ardor, passion, zeal - and we three had that in spades. What we didn’t have was any retail or business experience. 😬
I think what helped me most with that lack of knowledge was that I had learned to talk to and to appreciate every sort of person imaginable during my five years of hell and glory selling books out West (door-to-door, 80 hours a week) during college summers. Yes, I was one of THOSE people. 🙃 Oh the things I experienced, but I also learned that most people are pretty great when we give each other a chance, which can be a valuable thing to remember on bad days in retail.
Not too far into our Fervor adventure, first Karen, and then Elaine each figured out that the retail thing wasn’t for them. They stayed on as consignment artists, and I started bringing in more artists to round out our offering. Some names might ring a bell - Fran Dwight, Conrad Kauffman, Lisa Olivarez, Tonya Nielsen, Coco Sweeney, and Cathy Green.
Art Hops were at their first-round of peak in those days. Each Hop was like a big party, and our buffet always featured my mom’s amazing hummus and her mango salsa. So many people clamored for her recipes that she made a cookbook (see the pic). 😊
These were the years that our very first manager Diandra made her appearance (and never left my heart!). We would all continue the party at the Union afterword - now days I can barely make it to 9, haha. Oh how things change.
Back to the part about having no retail experience…I basically fumbled my way through every mistake that a new business owner could make, but nothing beats natural consequences when it comes to teaching a lesson. 🙃
I also did a lot of things right, as it turned out, and we soon needed to expand into a second space. But that’s for part 3, later in the week. In the meantime I probably ought to show you some cool stuff we’ve been getting in!
Images include: A couple views from inside Fervor, a pic of me from the Gazette, a pic of Elaine, and somehow the only picture of Karen I can find! Also, a picture of my very first staff (Diandra in glasses), and my mom‘s amazing cookbook!