Hele Mai Fishing Supply

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Hele Mai Fishing Supply Hawaii's Newest location for all your fishing and diving needs. Visit us at our showroom at 2045 Lauwiliwili Street in Kapolei or online!!!

LABOR DAY OR HURRICANE SALE? LET’S KEEP IT SIMPLE!!!With the storm tracking our way and Labor Day weekend here, we are m...
09/04/2026

LABOR DAY OR HURRICANE SALE? LET’S KEEP IT SIMPLE!!!

With the storm tracking our way and Labor Day weekend here, we are making things incredibly easy for the crew at Hele Mai Fishing Supply. Whether you are prepping your gear racks or battening down the hatches, we are slashing prices across the entire shop starting right now! 🌀💼

Take an absolute 20% OFF the following premium brands and categories:
* PENN Fishing (Reels, rods, and battle combos) 🎣
* Apnea (Spearfishing and freediving gear) 🧜‍♂️
* Bomber Eyewear (Floating polarized sunglasses) 🕶️
* ALL Skirts (Re-skirt your trolling spreads for cheap) 🐙
* ALL Lure Heads & Completed Lures (Heavy pelagic choices) 🪵
*
💥 CRUSHING DOORBUSTER SPECIALS: 💥
* Heavy Duty Sand Dolly: Now slashed down to just $99.00! 🛒
* Premium Hele Mai Flies: Stock up for the run at 2 for $1.00! 🪰
* MDS Oama Poles: Special low-tier pricing in-store! 🎋
We are loaded with inventory, the lines are fresh, and the deals are firing. Swing by the shop to stock your gear boxes before the weather turns. Be safe, watch the weather updates, and let’s get ready for the season! 🏃‍♂️💨

📍 Hele Mai Fishing Supply
🕒 Open all weekend long pending storm updates!

09/04/2026

THE WAIT IS FINALLY OVER! 🚨🎣

We have been waiting all summer long for this massive drop, and the wait was worth it! The MDS Hawaii Rods are officially BACK IN STOCK and the lineup is heavier than ever! 🌊💪

Available right now at Hele Mai Fishing Supply:

🏆 MDS Tide Turns (Heavy-Duty Dunking Rods)
Built for Hawaiian Style heavy-duty spinning action!!! These beastly dunking rods are configured with large spinning guides, an indestructible metal butt cap, and integrated bell holders. Ready to handle your heavy spinner game in two jaw-dropping new colors: 🦎 Chameleon Blue and 🐊 Chameleon Green!

⚡ MDS Riptide (10ft / 3-Meter Whipping Sticks)
The Ultimate Weapon for Whippers!!! Omilu, Moi, Kala these rods are Perfect for launching bubble floats, jigs, and plugs. Utra-fast, lightweight graphite blank is rated for 30–60 grams and 8–17 lb test line. We just landed two brand-new color configurations to elevate your shoreline look! Every single inch of this rod is engineered for premium shoreline action.

🔥 BRAND NEW RELEASE: MDS Kaelrix (Ultralight Whipping Series)
The ultimate light-tackle experience has arrived! The MDS crew has been relentlessly field-testing these blanks all summer long, and they are officially ready for the halalu run. Available in 6ft, 7ft, and 9ft lengths to give you unmatched precision and feel on the water.

The shelves are loaded, the colors are fresh, and the fish are waiting. All MDS Rods will be released for sale this Saturday as part of our Labor Day Weekend Sale, so slide down to the Hele Mai Fishing Supply before they sell out! 🏃‍♂️💨

📍 Available starting this Saturday at Hele Mai Fishing Supply

🛠️ Powered by MDS Hawaii

Supply

09/03/2026

Our divers came back with a fresh load of Tako, still changing color!!! Fishermen call fresh octopus that are still changing color “Blinky Tako”. These octopus are caught locally right here in Hawaii by Hele Mai Fishing Supply and handled in a special way as to keep changing color for up to 48 hours after capture. Still changing color this “Blinky Tako” simulates the look and feel of a “live” Tako and drives bone crunching strikes from all types of predatory fish. Here at Hele Mai Fishing Supply we keep our gills wet to get our customers fresh “Blinky Tako” as we know the best Fresh Bait and hustle is the key to consistently catching!!!

We are Hele Mai Fishing Supply, Hawaii’s Newest Home for all your Fishing and Diving needs.

Now Open to 7 PM during the week, 5 pm on Saturday, and 9 am to 4 pm on Sunday!!!

STORE HOURS:
Monday - 8 AM to 7 PM
Tuesday - 8 AM to 7 PM
Wednesday - 8 AM to 7 PM
Thursday - 8 AM to 7 PM
Friday - 8 AM to 7 PM

Saturday - 8 AM to 5 PM
Sunday - 9 AM to 4 PM

         Ulua UluaFishing Ahi AhiSeason AhiFever Hanapaa EBeach ElectricBeach SharksCove Halalu Oama Aku Opelu Tako Hee Omilu Taape

08/29/2026

BACK in STOCK!!! This Summer’s Hottest New Oama Lure the “Wobble I’a”. Poured and Hand Painted in Hawaii by Unko Ken of in 100% Oama Patterns. Incredible lifelike action the Wobble I’a has been getting smashed multiple times during a morning cast session. The secret??? A slight bend in the back of the lure to give this hand painted oama the helpless, crippled, easy meal look that drives hungry predators mad!!!😡 😡 😡
Like all good things, the Wobble I’a is in high demand and short supply so check em out at Hele Mai Fishing Supply, Hawaii’s Newest Home for all your Fishing and Diving Needs, Conveniently located in Kapolei, at 2045 Lauwiliwili Street, next to the Surfboard Factory.

08/24/2026

New products at the Made in Hawaii Expo. Lures from Broke Da Mouth Fishing and Fishing Hoidies by HammerHead Spearguns

08/23/2026

Made In Hawaii Expo!!! Check-Out the HammerHead and Kai Spears collab as we celebrate our special fishing heritage at the Made In Hawaii Expo!!! Hele Mai Fishing Supplies sells 100% Made In Hawaii Trolling Lures and Spearguns!!! Don’t forget to check- out these Made in Hawaii Lures Tsutomu Hawaii Fishing Lures Tanigawa Lures Erik Rusnak W Matsumoto Bomboydesigns brad saito gary graham Dillan Macmillan

Statehood Day in Hawaii!!! Hele Mai Fishing Supply is OPEN to help you enjoy the day off with some beautiful fishing and...
08/21/2026

Statehood Day in Hawaii!!! Hele Mai Fishing Supply is OPEN to help you enjoy the day off with some beautiful fishing and diving weather in Hawaii!!!

We hope you are enjoying the beauty and uniqueness of our island home just like Brad Tavares MMA Fighter and Ambassador of everything Hawaii, enjoying working hard, training harder, family man, and enjoying aloha fishing and diving across the 9 Islands.

Monday - 8 AM to 7 PM
Tuesday - 8 AM to 7 PM
Wednesday - 8 AM to 7 PM
Thursday - 8 AM to 7 PM
Friday - 8 AM to 7 PM

Saturday - 8 AM to 5 PM
Sunday - 9 AM to 4 PM

Ulua UluaFishing Ahi AhiSeason AhiFever Hanapaa EBeach ElectricBeach SharksCove Halalu Oama Aku Opelu Tako Hee Omilu Taape

Hele Mai’s Made In Hawaii Give Away!!! To celebrate Hawaii Statehood Day and the Made in Hawaii Expo we are Giving Away...
08/21/2026

Hele Mai’s Made In Hawaii Give Away!!! To celebrate Hawaii Statehood Day and the Made in Hawaii Expo we are Giving Away a Kai Spear’s Carbon Fiber 3-Prong and a HammerHead Evolution Speargun. That’s Right two Awesome Spearfishing Products manufactured Right here in Hawaii!!! The Contest Rules are easy but you better hurry as the Winner will be chosen live this Sunday at the Made in Hawaii Expo.

How to Win? It’s easy

1. Follow and

2. Tag One of your friends in the comments below

3. Enter as many times as you like

4. Watch our live Give-Away this a Sunday at 8 PM at the Made In Hawaii Expo at the Hawaii Convention Center. Need not be present to win.

08/20/2026

Why fight the crowds this weekend at the Made in Hawaii Festival when you can get all your Made in Hawaii apparel right here at Hele Mai Fishing Supply in Kapolei?

That’s right — Hele Mai Fishing Supply proudly carries apparel by Hammerhead Spearguns, and every shirt is Certified “Made in Hawaii” by the Made in Hawaii Expo.

Each Hammerhead shirt features Hawaii’s favorite gamefish — Ulua, Ahi, Mahi Mahi, Kagami, Tako, and Onaga. And it’s not just a pretty design: every shirt has the Hawaiian island chain hidden somewhere in the artwork.

So if you don’t want to fight the crowds but still want to support local this Statehood weekend, come visit Hele Mai Fishing Supply — Hawaii’s newest home for all your fishing and diving needs.

STORE HOURS

Monday–Friday: 8 AM – 7 PM
Saturday: 8 AM – 5 PM
Sunday: 9 AM – 4 PM

08/14/2026

🎣 WE’RE HIRING EVENT STAFF for — Made in Hawaii Expo 🌺

Hele Mai Fishing Supply is looking for excited, energetic sales people to join our sister company on the floor at the Made in Hawaii Expo!!!
If you’re part of the fishing community, love talking story about gear, and want to help us sell Made in Hawaii Fishing Apparel — we want you on our team.

✅ Fishing/outdoor background a plus
✅ High energy, people-first attitude
✅ Comfortable working a busy expo floor

Drop a comment or DM us to apply. Let’s represent Hawaii together! 🤙

Address

2045 LAUWILIWILI Street #406
Kapolei, HI
96707

Telephone

+18083563865

Website

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