Neato

08/11/2026

Everyone keeps predicting AI will replace brand operators, but our founder Anthony Connelly argues it's the opposite in this new Retail TouchPoints article.

He unpacks why "good enough" was always temporary, and what actually separates the operators who win.

And while AI won't replace operators, it will expose the average ones who owned a task instead of an outcome.

Read the full piece and let us know your take ⬇️

Every few months, a new wave of commentary declares that artificial intelligence is about to replace marketers, ecommerce managers, media buyers and brand operators. The prediction is usually framed in dramatic terms. Teams will shrink. Functions will collapse. Software will replace judgment. Human....

08/10/2026

Have you heard of the "launch confusion"?

It's when brands mistake reach to existing customers for reach to new ones. You email your list, post to your followers, see a nice little bump, and call it a launch. It's not. It's just a re-order with better timing.

A real launch is when someone who didn't know you existed yesterday knows you today.

Was your last launch actually a launch, or just a well-timed reminder to people who already buy from you?

08/07/2026

McDonald's launched a "value menu" that costs more than what it replaced, and customers caught it right away.

The issue was never the price, it was the broken promise.

This happens on Amazon all the time with inflated prices and fake discount badges. Shoppers notice, and they'll say so in the reviews.

What's the biggest fake deal you've spotted lately?

08/05/2026

Revenue doesn't mean much if you don't know your margin.

Our Co-Founder and President, Spencer Jacobs, sat down with Glenn Gow on The Scaling Executive Podcast to talk about something a lot of e-commerce brands get wrong: chasing growth on Amazon without actually knowing if they're profitable.

Spencer walked through how we think about this at Neato, building our own AI tools in-house, and leaning on systems (not just adding more people) to scale operations without everything falling apart.

If you're building or scaling a brand on Amazon, it's worth the watch!

🎧 Full episode here:

See if We’re a Fit : http://cal.com/glenn-gowIn this episode, I ...

08/03/2026

Someone on your team set your brand's price on Amazon today. Probably without realizing it.

Most CPG teams treat pricing as a finance call, something deliberate that gets signed off on. But on Amazon it's operational. One price move ripples into your Buy Box, your organic rank, your wholesale relationships, and how shoppers see your price everywhere else, all at once.

Here's where it gets tricky: that "90-day promo" you ran isn't temporary. It's your new floor. Every channel you sell through has already quietly reset around it.

So the fix isn't dropping the price even more. It's knowing exactly where your floor is and holding it.

Agree or disagree: pricing should sit with ops, not finance?

07/29/2026

The World Cup may be over, but what it proved about retail media is going to stick around for a long time.

This was the first tournament where brands reached shoppers through Amazon Ads and Walmart Connect instead of TV, and for good reason: every viewer was also a buyer stocking up before games.

So what do you think, was this the moment retail media finally overtook TV?

07/27/2026

Protein shakes and cat treats?! 🤯

Yep, Numerator's 2026 data confirmed these were among Prime Day's top three best sellers this year, and not a single piece of tech made the list.

Average order value dropped and deal satisfaction fell too, but shoppers aren't spending less, they're just buying differently.

We're breaking down the lessons for CPG brands before next year hits. Is your brand ready?

07/23/2026

Most influencer campaigns don't fail because of the creator, the budget, or the brief. They fail because of what got measured.

Reach is the easiest number to report, but it's the least valuable thing an influencer sells you. The real value is credibility: an audience trusting a recommendation because it came from someone they already trust.

Check your last brief. Was it built for reach, or for credibility?

07/22/2026

We turned the Amazon glossary into a treasure hunt!

Pick a term, follow your line, and find out what it actually means. Seven of the most misused words in CPG, corrected.

Save this one. You'll want it later.