06/09/2026
LEC 2026 | Discover Why You Need to Be Here
** Your Gateway to the Chinese Market**
China’s licensed merchandise retail sales reached USD 14.4 billion, representing one of the fastest-growing licensing markets globally. With rising consumer demand for brand collaborations and emotional connections through IP, LEC 2026 opens the door to this unparalleled opportunity.
**Unmatched Brand Access**
Meet 420+ exhibitors showcasing 2,000+ IPs under one roof — from global entertainment giants to China’s digital-native powerhouses: Warner Bros, BBC Studios, IMG Licensing, Alifish, CAA, PPW, Tencent Video, Bilibili, 52TOYS, BDuck, XIAMEN QIZHONGJI, and more.
**Exclusive Industry Intelligence**
Gain insights from the China Licensing Conference (CLC), co-organized with Licensing International. Hear from industry leaders on topics including cross-border IP collaboration, digital transformation in licensing, and consumer trends shaping the future of brand partnerships.
** 70,000+ Decision-Makers**
Connect with manufacturers, retailers, brand strategists, and licensing agents from China and beyond — including Alibaba, LVMH, SAM’S CLUB, MINISO, Bosideng, and Yunnan Baiyao — spanning 12 industries from toys and apparel to beauty, retail, and cultural tourism.
**7,000+ Matchmaking Meetings**
LEC’s online pre-scheduling platform breaks down cross-industry barriers, connecting licensors with qualified licensees, OEMs, ODM, and retailers for high-impact, one-on-one meetings. In 2025, 27,569 meeting requests led to 6,884 successful pairings — a 13% increase year-on-year.
👉 Register now for FREE: https://im8c.cn/HeD8eH
