RodBender Fishing Co.

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Hey guys, it’s been a while since we’ve posted, so expect a daily post from us this week to get you guys all up to date!...
08/18/2026

Hey guys, it’s been a while since we’ve posted, so expect a daily post from us this week to get you guys all up to date!

First and foremost- in July of 2025 we set out on one of our largest R&D projects yet.

The goal was to fill the holes in our hard bait line ups, and adjusting older models. This was extremely expensive, time consuming, and down right frustrating at times. No matter how frustrating it was, we did not stamp our approval until everything was exactly how we wanted it.

Today we finally got to put hands on some of what’s to come. Here is a first look at just 4 of or new molds coming out for 2027. We expected them in early spring, but we didn’t want to rush them. These are just a few colors of many!

Here is a sneak peak of the new and improved drift 120, brand new lipless, brand new riptail 92, new and improved x-twitch 110.

Still to come-
Shallow jerkbait
Flat side square bill
Frog
Driftlet (mini glide)
Drift 6.5 (a true big bait)
X-twitch 75
X-twitch 150

More updates through the week!

50 HOURS UNBELIEVABLE!!!!!!!! Thank you all so much. What a freaking crazy!!! Week in the new shop!! What a TEAM! 4 of u...
07/13/2026

50 HOURS

UNBELIEVABLE!!!!!!!!

Thank you all so much. What a freaking crazy!!! Week in the new shop!!

What a TEAM! 4 of us have put in 16+ hour days since Monday.. well over 100 hours per guy, plus a TON of help. WELL OVER 500 MAN HOURS TO DO THIS!

Thousands of dollars on giveaways. Yetis, kayaks, reels, baits and more!!

Another cool stat, we finally got #1 in the outdoor category this week. Going up against high end knives, scopes, and more is tough. Finally got it done!

Thank you all so much for supporting us.

This is only the beginning!

The giveaway table is growing👀
07/10/2026

The giveaway table is growing👀

We’ve been so busy with the move we’ve definitely slacked on posting info on the weekend! Thursday- 12 hours, $50 giveaw...
07/09/2026

We’ve been so busy with the move we’ve definitely slacked on posting info on the weekend!

Thursday- 12 hours, $50 giveaway at the top of every hour with a large buyers giveaway at the end of show!

Friday- Yeti takeover! We will be giving away 6 yeti items from 8-11pm with giveaways all through the show! Cups, bottles, lunchbox, daytrip and a roadie!

Saturday- KAYAK GIVY AND RADIOACTIVE DROP 2.0

We will be doing something new- we will have a prop kayak in the shop but will be giving a $1500 credit to the kayak winner to chose their own BRAND NEW kayak from eco fishing! There are plenty of options under $1500!

Sunday- More of a traditional, laid back show that will be ending with a “wheel of reels”- over $11,00 retail on one wheel with a chance to win big!

With the news of the new shop- might as well spill the beans. First ever BRAND NEW boat giveaway on whatnot- planning ma...
07/09/2026

With the news of the new shop- might as well spill the beans. First ever BRAND NEW boat giveaway on whatnot- planning may 1st 2027 as of now. Going to be the most insane (and organized) live selling stream ever.

We may also schedule the first ever open house for this😉

More to come.

With the end of one era starts the beginning of a new one. We haven’t came up with a name for the “shop” yet but we are ...
07/09/2026

With the end of one era starts the beginning of a new one.

We haven’t came up with a name for the “shop” yet but we are beyond blessed to call this place our new home. It was so bittersweet moving from the garage but the shop is feeling more like home everyday.

None of this would be possible without those who support us- to each and every one of you we want to say thank you. This shop is a 17 year old painting baits in a 140 square ft room dream come true.

The new shop is not a trophy or an achievement, it’s a tool to gear to help RodBenderFishingCo. To be the best it can be and serve our customers better than we ever have.

We would like to think this is still just the beginning, and there is so much work to do.

We will be spending 50 hours streaming from this room this weekend, come see us and have a chance to win a kayak or dozens of other giveaways!

Whatnot

End of an era. Very bittersweet moment as we just finished our last whatnot live stream in the garage where the live sel...
07/01/2026

End of an era.

Very bittersweet moment as we just finished our last whatnot live stream in the garage where the live selling all started. Back in April we broke ground on a new facility and it’s finally time to make the move.

We will always remember where we came from and the steps we take along the way. This 380 square foot garage with 0 insulation and busted up concrete floors was such an important part of where we are today. It was our live selling hub, packing room, warehouse, office, and much more. Amazing to think it’s packed 50,000~ orders and has moved over 150,000 baits in just a little over a year.

We can’t begin to describe the amount of gratitude we have for every single one of you that has supported us along the way and have helped turned this dream into a reality.

Beautiful day at the Reel Time With Dad event here at our hometown of Mansfield, OH. Tons of food, fishing, great events...
06/20/2026

Beautiful day at the Reel Time With Dad event here at our hometown of Mansfield, OH. Tons of food, fishing, great events, and a bunch of Rodbender Baits being passed out! Event will take place until 4 pm today.

We smoked up and donated 8 pork shoulders that turned out absolutely phenomenal! Come see us if you are in the area! (North Lake Park)

Had a great time inshore fishing with William Saturday!! Such an amazing experience. We are definitely going to prioriti...
06/02/2026

Had a great time inshore fishing with William Saturday!! Such an amazing experience. We are definitely going to prioritize more trips in the future!

Pictures as promised! Congrats again to towtruckwilly/foreverafter2024 on the kayak giveaway! Can’t wait to join the cre...
05/30/2026

Pictures as promised! Congrats again to towtruckwilly/foreverafter2024 on the kayak giveaway! Can’t wait to join the crew tonight.

Time to chase some fish in the morning! ☢️

Address

Lexington, OH
44904

Telephone

(567) 231-6405

Website

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