Southern Reel Outfitters

Southern Reel Outfitters Southern Reel Outfitters This is our life – and our lifestyle. Southern Reel.

Southern Reel was founded on the lakes and rivers of Arkansas, with fishermen who have been testing, reeling and repairing the very best gear for decades & avid outdoors enthusiasts who have made the outdoors more than just a passion, they've made the outdoors a lifestyle. We offer top-of-the-line fishing tackle and outdoor clothing, current news from the fishing circuits, and local insight to make every cast count.

Attn Little Rock and surrounding areas Trader Bills Outdoors just got a shipment of Coike Full Cast !
10/02/2026

Attn Little Rock and surrounding areas

Trader Bills Outdoors just got a shipment of Coike Full Cast !

Attention Little Rock!

These won't last long - Coike full cast!
No phone calls, no holds

09/30/2026

10% off all winterization's and winterization packages on our early bird special Trader Bills Outdoors

Early Bird Special! 🚤Protect your investment. 📱Call today and get your winterization scheduled.
09/18/2026

Early Bird Special!
🚤Protect your investment.

📱Call today and get your winterization scheduled.

🎪🎪🎪Last day for tent sale and these incredible saving at Trader Bills Outdoors, Little Rock-12006 I-30 Frontage rd🎣Tackl...
09/12/2026

🎪🎪🎪Last day for tent sale and these incredible saving at Trader Bills Outdoors, Little Rock-12006 I-30 Frontage rd

🎣Tackle, spring clothing, waders, wader pants, Sitka, Drake, Local Boy, Froggtoggs, Simms, winter clothing, rods, heated jackets, caps, boots, gloves. Hyperlite boards , shorts, flip flops
AND ALL TACKLE INSIDE!
On a super sale!
This only happens twice a year!
Don't miss out!

📣📣🎣🎣Attention Little Rock and surrounding areas: 3 DAYS ONLY! Tackle, spring clothing, winter clothing, Waders, wade...
09/10/2026

📣📣🎣🎣Attention Little Rock and surrounding areas:
3 DAYS ONLY!
Tackle, spring clothing, winter clothing, Waders, wader pants, Sitka, Drake, Simms, Local Boy, rods, heated jackets, boots, gloves. Hyperlite boards , shorts, flip flops
AND ALL TACKLE INSIDE!
On a super sale!
This only happens twice a year!
Don't miss out!

It only happens twice a year!
09/09/2026

It only happens twice a year!

🔥 HUGE TENT SALE — LITTLE ROCK! 🔥September 10th–12th, stop by our Little Rock location and save 40%–50% OFF tons of merc...
09/08/2026

🔥 HUGE TENT SALE — LITTLE ROCK! 🔥

September 10th–12th, stop by our Little Rock location and save 40%–50% OFF tons of merchandise! 🎪

👕 Summer clothes
🦌 Camo & hunting apparel
🎣 Rods & reels
🧰 Fishing tackle
🔥 And a whole lot more!

We’re clearing it out for new inventory, so come early for the best selection and HUGE SAVINGS!

📍 Little Rock Location
📅 Sept. 10th–12th
💥 40%–50% OFF

Don’t miss the Tent Sale!

📣📣2027 Trader Bill's Team Trail's tentative schedule. We will be keeping the entry fee the same as last year, $200 per t...
08/27/2026

📣📣2027 Trader Bill's Team Trail's tentative schedule.
We will be keeping the entry fee the same as last year, $200 per team, and still guaranteeing $10,000 with a 100 boat field!

It doesn't get better than that! 💰💰💰
You all come fish with us next year!

08/19/2026

Few take off units that need to go!
HDS LIVE 7
Helix 7 MDI
And a few more give us a shout for any questions.

NEW Garmin LVS 42HD and 44 in stock at both Little Rock and Hot Springs locations! Stop on by and check out these amazin...
08/19/2026

NEW Garmin LVS 42HD and 44 in stock at both Little Rock and Hot Springs locations!

Stop on by and check out these amazing products and ask for all the features they bring!!

Hurry! They go quick!!

📍Trader Bills Outdoors (1530 Albert Pike Rd, Hot Springs,AR / 12006 I-30 Frontage Rd, Little Rock,AR)

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Address

12006 I-30 Frontage Road
Little Rock, AR
72210

Opening Hours

Monday 10am - 6pm
Tuesday 10am - 6pm
Wednesday 10am - 6pm
Thursday 10am - 6pm
Friday 10am - 6pm
Saturday 10am - 5pm

Telephone

+15012246160

Website

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