07/27/2026
The quiet weeks are the best time to remember why you started.
Summer has a slower rhythm for a lot of florists, and honestly, that’s not a bad thing. The frantic pace of spring doesn’t leave much room to think. July does.
Out here, the slower stretches are when we walk the rows, check on next season’s crops, and reconnect with the growers and customers who make this work mean something. It’s the season for the long conversations, the farm visits, and the “let’s actually plan this” calls we never have time for in the rush.
So if your shop is quieter right now, use it. Reach out. Ask questions. Come see where your flowers come from. The relationships you build in the slow weeks are the ones that carry you through the busy ones.
Our door is open - DM us and let’s set up a visit.
farm visit, slow season, flower farm, California grown flowers, farm to florist, Mellano and Company, Oceanside farm, floral community