05/06/2026
When AMP Beauty was created, it was bigger than skincare, haircare, or makeup. It was about creating a space where beauty lovers, especially Black women, who drive so much of this industry, could shop with confidence, knowing what they’re putting on their bodies matters.
That’s why campaigns like G**O (Get Formaldehyde Out) matter. Because clean beauty isn’t a trend… it’s about transparency, safer ingredients, and making sure every shade, every texture, and every skin type has access to products that support wellness, not compromise it.
Did you know:
⚡️ 1 in 4 hair relaxers contain formaldehyde-releasing chemicals
⚡️ 80% of beauty products marketed to Black women are classified as moderate to high hazard
⚡️ 50% of hair products marketed to Black women contain endocrine-disrupting chemicals
Knowledge is power and your glow should never come at the cost of your health⚡️⚡️⚡️.
Want to check what’s really in your beauty products? Download the Clearya app and scan product labels in seconds to help identify potentially harmful ingredients before you buy.
Because at AMP, clean beauty means beauty for everybody. 🤎⚡️
**OFormaldehyde
What’s one ingredient you always avoid in your beauty products? 👀