Urban Decay Cosmetics

Urban Decay Cosmetics Be Fearless
Cool Not Cruel Urban Decay appeals to those who relish in their individuality and embrace what makes them different.
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We have challenged the industry’s definition of beauty since 1996 when we disrupted the sea of pink dominating makeup counters everywhere. From our all-encompassing range of bold and velvety eyeshadows – which include our bestselling (and often-copied) Naked palettes – to our award-winning eye pencils, budge-proof mascaras and cult-status makeup setting sprays, our version of “pretty” has always been pretty different.

05/28/2026

our inner scene queen is screaming rn.
came to hang & shot some of our faves rocking the new 24/7 GASH EYESHADOW.
talk about legendary…

05/27/2026

It’s THE SHADE

our diehard “girls gone gash’ crew came to UDHQ and tried, tested & approved the final formula for GASH, so you know it’s legit.

05/25/2026

FORMULA FILES: GASH EDITION

UD’s head of Product Development Sara is here with all the tea on our legendary eyeshadow GASH, back from the dead and dropping 5/29 and on TikTok Shop.

05/24/2026

3 looks. 3 Lip Toys. same diva.
shows the versatility of Lip Toy Staining Glossing Oil in shades Pop Off, Fresita, and Nitro Buzz.

05/23/2026

blush blindness 🤝 Lip Toy blindness

makeup artist has done it again with this strawberry glam look on in Lip Toy shade Fresita.

05/23/2026

got the gang back together to celebrate something major. more to come.

📸

05/22/2026

Lip Toy behind the scenes with

05/18/2026

new hyperfixation unlocked.
Lip Toy in Shade Pop off on .

05/16/2026

taste test time with

05/14/2026

squish.

wears Lip Toy in shade Fresita.

05/11/2026

I AM NOT YOUR TOY. for Lip Toy Stained Glossing Oil.

available at urbandecay.com

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Los Angeles, CA

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