The River Store

09/25/2026

We're loaded up with over 20 demo kayaks and IKs and a store full of gear on our way to Featherfest 2026. Make sure to drop by our booth and say hello.
https://www.americanwhitewater.org/engage/events/feather-fest/

09/21/2026

We're packing up this week gearing up for Feather Fest 2026. Make sure you drop by our booth and say hello..

American Whitewater's is proud to once again hold the Feather River Festival on the North Fork Feather! This festival and fundraiser mark the annual celebration of American Whitewater’s stewardship work on the North Fork Feather River and beyond.

09/20/2026

Stay warm with Immersion Research's soft and cozy Thick Skin fleece tops, bottoms and union suits perfect for wearing under your dry suit or paddle jacket. Check them out online at TheRiverStore.com or drop by The River Store.

09/11/2026

WRSI helmets deliver maximum protection with advanced technologies that counteract hydraulic forces, a multi-impact shell that dissipates impact, and a plush lining for unmatched comfort.
Check out all our models and color selection at TheRiverStore.com or drop by the store

09/06/2026

Photo highlights of annual Boat Swap, Sale and Potluck at The River Store this weekend. Amazing turn out from our local paddling community.
Congratulations to Joshua Anglin who won the Pyranha Kayaks 9R 2 in our kayak giveaway.

09/05/2026

Going on this weekend at The River Store. Our annual Swap Day and Sale. Check out the awesome red hot deals on our paddling gear. #

09/04/2026

Red Hot Deals at The River Store’s Gear Swap and Sale this Labor Day Weekend! 15% OFF on all Red Adult PFDs, 15% OFF on ALL Sweet Protection Strutter Helmets, 30% on ALL Dagger Kayaks Sprayskirts.
MORE DEALS on... Sunscreen, Werner Paddles, Level 6 shorts, and kids kayaks.
Don't miss out. Drop by The River Store this holiday weekend for these great deals.

08/31/2026

Annual Labor Day Weekend swap gear and sales event this September 5th and 6th. Drop by the store for RED hot deals on PFDs, Strutter Helmets, Men's Shorts, and more! Free BBQ Saturday afternoon.

08/29/2026

Just in this weekend, a shipment of NRS raft paddles. Check them out online at TheRiverStore.com or drop by The River Store today.

08/29/2026

Just in this weekend, a shipment of gear NRS , including WRSI helmets, pumps, carabiners, and rescue knives. Check them out online at TheRiverStore.com or drop by The River Store this weekend.