Ulla Eyewear

Ulla Eyewear Ulla (pronounced ooo-la) is a locally owned and family-operated eyewear store. Our store offers a wide selection of frames, sunglasses, and premium lenses.

We welcome folks with booked appointments or as a walk in. Ulla (pronounced ooo-la) is a locally owned and family operated eyewear store in Madison, WI. Our store offers a wide selection of fashionable and colorful frames and sunglasses for both men & women. Many exclusive lines and eyewear accessories make Ulla a unique shop

Ulla Eyewear's Pet of the Week! Meet Doffer! This sweet, shy guy came to Dane County Humane Society at that end of Augus...
10/02/2026

Ulla Eyewear's Pet of the Week!

Meet Doffer! This sweet, shy guy came to Dane County Humane Society at that end of August after being found as a stray in someone’s backyard. After attempts to find his family were unsuccessful, DCHS is now helping Doffer find a new home. Doffer, a 10-pound adult, is a little nervous, but once he trusts you, his personality shines. He enjoys playing with toys and does the cutest little play bows. He also likes treats and running around outside. When it comes to people he trusts, Doffer is a snuggler and even crawls into their laps. He’s still working on his training, including potty training. Doffer is looking for a very patient family with no kids who will give him the time he needs to become comfortable and build trust, while also spoiling him with plenty of fun playtime, treats, and love. Since Doffer has been with DCHS for a bit, he’s a member of their Lonely Hearts Club and his adoption fee has been reduced. Doffer is sure to spoil you with his companionship and love! Could you be the patient person Doffer has been waiting for? https://www.giveshelter.org/our-services/adoptable-shelter-animals/61650089?location=02-Dog%20Adoptable

Inspired by Doffer's story and his blue glasses? Ask us about Orgreen!

10/01/2026

New Barton Perreira has arrived in time for fall! We're loving the rich tortoiseshell frames, the soothing blues, and pops of color they unveiled for this season.

Stop in and check them out for yourself!

If you stop by the store today, please join us in wishing our dearest Maddy a happy two-year anniversary at Ulla! Maddy ...
10/01/2026

If you stop by the store today, please join us in wishing our dearest Maddy a happy two-year anniversary at Ulla! Maddy brings warmth, thoughtfulness, and joy to every single interaction they have. We are so lucky to have such an incredible human as part of our team!! Congrats on two years!! 🥳💜

Ulla Eyewear's Customers of the Week! You know we've got the best clientele around, so it only makes sense to feature so...
09/30/2026

Ulla Eyewear's Customers of the Week!

You know we've got the best clientele around, so it only makes sense to feature some of our recent folks in their new round frames! Paul is showing off a wooden pair from one of our newest lines: MOU! Theo always brings it with a twist, and Karen simply couldn't pass these round cuties up! Ben is modeling our best-selling shape (and a tried-and-true classic) from Barton Perreira. And Claire is absolutely shining in her Woodys frames that have a gorgeous burgundy detail! Y'all are outstanding!

09/29/2026

National Coffee Day and cozy fall weather are certainly syncing up this year.

Warm up with a cup of coffee while you work with one of our expert opticians on your next great pair!

Something new is coming to Ulla… any guesses? 👀We’re getting ready to bring even more personalization into your styling ...
09/29/2026

Something new is coming to Ulla… any guesses? 👀

We’re getting ready to bring even more personalization into your styling experience with a new way to think about color, contrast, and the frames that make you feel most like yourself!

Because the right frame isn’t just about shape or fit. Color can completely change how a pair feels on your face: softer, brighter, bolder, warmer, cooler, or more balanced.

More details are coming soon, but trust us: your next styling session is about to get even more personal!🌈

Your Madison fall bucket list, Ulla edition. 🍂A few things we’re checking off this season:👓 Book a complimentary styling...
09/26/2026

Your Madison fall bucket list, Ulla edition. 🍂

A few things we’re checking off this season:

👓 Book a complimentary styling session at Ulla
🫶 Donate to The River Food Pantry
👢 Shop fall styles at Morgan's Shoes
☕ Enjoy a PSL from Crescendo Espresso Bar
🥐 Grab brunch at Café Hollander
🦡 Cheer on the Wisconsin Badgers at Camp Randall
🌻 Explore Olbrich Botanical Gardens

Fall is better when it’s local, cozy, and full of little moments worth dressing for!

Ulla Eyewear's Pet of the Week from Dane County Humane Society! Meet Lazy Dog! It’s ironic because Lazy Dog is neither l...
09/25/2026

Ulla Eyewear's Pet of the Week from Dane County Humane Society!

Meet Lazy Dog! It’s ironic because Lazy Dog is neither lazy nor a dog—he's a very active 8-month-old cat who LOVES to play and soak up attention. This curious and friendly guy could play for hours, whether he’s batting around toys on his own or playing with his people. When he finally gets a little tuckered out, Lazy Dog is happy to curl up on your lap or lay near your feet just to stay close. He loves pets and attention so much that he can get a little overexcited and give enthusiastic love nips. Because of this, he’s looking for a home with teens and older who can read his body language and give him plenty of appropriate outlets for his energy. Lazy Dog also wants to find a home with no other animals because he wants to keep his humans and space all to himself. Will you be this (not-so) Lazy Dog’s one and only? To learn more about Lazy Dog, visit: https://www.giveshelter.org/our-services/adoptable-shelter-animals/60629723?location=04-Emily%27s%20Play%20Room

Wanna match Lazy Dog's look? Check out the Eye Witness collection from Theo Eyewear!

09/25/2026

We had the most amazing time at our Lindberg frame show last week! Enjoy a quick recap of the delicious food, fun customers, and bustling store.

Not all eyewear shopping feels the same. That’s the Ulla difference.💛Our frames are thoughtfully sourced from independen...
09/25/2026

Not all eyewear shopping feels the same. That’s the Ulla difference.💛

Our frames are thoughtfully sourced from independent, global brands and curated for style, comfort, craftsmanship, and long-term wear.

We look for premium materials, intentional design, and brands that bring something special to our selection, from sustainability-minded details to shapes and colors you won’t find everywhere.

Stop in, explore the collection, and see what makes Ulla feel different!

Address

Hilldale Shopping Center/562 N Midvale Boulevard
Madison, WI
53705

Opening Hours

Monday 10am - 8pm
Tuesday 10am - 8pm
Wednesday 10am - 8pm
Thursday 10am - 7pm
Friday 10am - 8pm
Saturday 10am - 8pm
Sunday 11am - 6pm

Telephone

+16082313937

Website

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