What are the opening hours?

Monday 11am - 7pm Tuesday 11am - 7pm Wednesday 11am - 7pm Thursday 10am - 8pm Friday 10am - 8pm Saturday 9am - 8pm Sunday 10am - 6pm

The Soap Opera

Home
United States
Madison, WI
The Soap Opera

Call Directions Website Contact the business

Serving you since 1972. Get your high quality grooming/beauty supplies, locally made soaps, and your everyday necessities here at The Soap Opera!

https://linktr.ee/thesoapopera The Soap Opera is small women owned business in the heart of downtown Madison Wisconsin. We have been serving our customers since 1972! We have a wonderful store front on State street in Madison, but we also serve our customers worldwide via our website at thesoapopera.com. The Soap Opera carries everything from cost efficient to very high end beauty products, but all only with natural and good for you ingredients! With a wide range of inventory we can provide you with custom scenting (we have over 130 essential and perfume/cologne oils with millions of combinations!) for everything from lotions to body washes, as well as massage tools, bath accessories, bar soaps, body washes, lotions and so much more! Please take the time of visit our shop or website for your beauty care needs.

10/29/2026

Shopping small means supporting the people and places that make Madison special! We are grateful to be part of the community and to everyone who supports us. 🫶

The next time that you find yourself downtown, stop by and say hi!

10/27/2026

If your favorite Madison spots had a signature scent...

Which one is your favorite? Come create your own signature scent at The Soap Opera! 🫧

Photo credits belong to their respective owners. Photos are not our own.

10/25/2026

Newly Restocked Beekman Products 🐐

We just restocked our Beekman section! Beekman’s cruelty free products center on nutrient-rich goat milk and probiotic extracts designed to nourish and protect dry and/or sensitive and reactive skin.

10/23/2026

Let’s build your perfect shower routine 🫧

Swipe through and pick your favorite from each slide! Which products are making it into your everything shower?

10/22/2026

We often get asked if our giant rubber duckies are for sale. The answer is yes!! Thank you Lillian for this awesome review. We are so glad you found us!

10/20/2026

Boo! 👻 Downtown Family Halloween is almost here!

Stop by for some Halloween fun for families including Hay Rides around the Capitol Square, crafts, art projects, stories and songs, trick or treat at participating businesses including The Soap Opera, and more!

10/16/2026

Spella has fallen...🖤🪦💔
We are heartbroken, but in her honor we wanted to celebrate all of our witchy items! Come check them out!

10/14/2026

Does your skincare routine need a refresh?

Swipe to learn more about a few of our products and find your new favorite to add to your routine! 💗

10/12/2026

Join us for LAST Night Market of the Season - Science on the Square on October 15 from 5–9 PM! Stop by The Soap Opera to create your very own soap with a scientist! 🧼

10/10/2026

Our Pré de Provence Soap bars are enriched with shea butter and quadruple-milled for an extra smooth feel, rich lather, and long-lasting bar. It’s the perfect way to make your daily routine feel a little more luxurious. 🤍

Address

319 State St
Madison, WI
53703

Opening Hours

Monday	11am - 7pm
Tuesday	11am - 7pm
Wednesday	11am - 7pm
Thursday	10am - 8pm
Friday	10am - 8pm
Saturday	9am - 8pm
Sunday	10am - 6pm

Telephone

+16082514051

Website

http://www.thesoapopera.com/

Alerts

Be the first to know and let us send you an email when The Soap Opera posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.