The Fitness Store

08/23/2026

So proud of our 5 Star Reviews. Here are a few more recently posted:

"Super friendly, professional service! Would definitely come here again!" ~ Jodee S

"We had a flat tire that needed to be fixed by morning so we could go on our 29 mile bike ride that was planned. We called The Fitness store and he was so kind and said he would fit us in even though he was the only one working and they were scheduled to close within the hour. He was very friendly and answered all our questions." ~ Jean S

"The person who helped us was really wonderful, he explained everything thoroughly and was super kind when answering all of our question! Great experience!" ~ Marley H

Thank you to each and every customer. We truly appreciate your business and your 5 Star reviews.

08/21/2026

Did you know that e-bike crashes have increased in Wisconsin by 171% between 2022 and 2025 and that hospitals across the country have reported serious injuries due to e-bike crashes have increased up to 700%?

If you allow your children to operate an e-bike, we urge you to educate them before allowing them to ride. Ensure they understand they are required to follow traffic laws and regulations including all traffic signs. Encourage them to wear a helmet when riding. Ride with them to ensure they are engaging in safe riding practices. Also, it’s a good idea to check to make sure it is legal prior to allowing them to ride. You may be cited for allowing them to operate a motor vehicle without a license.

An e-bike crash has the potential to cause serious injuries and unexpected financial burdens.

The Sheboygan Police Department is educating officers and focusing patrols on dangerous e-bike behavior and illegal e-bike and e-moto operation.

For more information see https://www.sheboyganwi.gov/680/E-Bikes

08/18/2026

Today's Featured Product!

Aventon Soltera 3 ADV (NEW!)

The Aventon Soltera 3 ADV combines a sleek, lightweight design with advanced engineering to deliver a smooth and reliable ride. Perfect for urban commutes or leisurely rides, it ensures top-tier performance and efficiency on every journey.

The Aventon Soltera 3 ADV combines a sleek, lightweight design with advanced engineering to deliver a smooth and reliable ride. Perfect for urban commutes or leisurely rides, it ensures top-tier performance and efficiency on every journey.

08/17/2026

Today's Featured Product!

Aventon Aventure M E-Bike

Features:
- 750W Peak Motor
- Max 28 MPH
- Up to 85 Mile Range
- Electronic Shifter with Autoshift Technology
- 4" Fat Tires
- Colors: Camouflage, Pacific and Basalt
- Sizes: Regular and Large

The Aventon Aventure M Fat Tire E-bike is engineered for all-terrain exploration, featuring robust 4” fat tires and a powerful electric motor that effortlessly tackles sand, snow, and rugged trails. Its ergonomic design and suspension system ensure a smooth and comfortable ride on every adventure....

08/15/2026

Today's Featured Product!

Velotric Breeze 1 E-Bike

Features:
- Lightweight (48lbs)
- 750W Motor
- 3 Modes with 5 Pedal Assist Levels Each
- 70 Mile Range
- SensorSwap Technology
- Comes in 6 Different Colors
- Regular and Large Sizes
- Made for Comfort

The Velotric Breeze 1 Ebike offers effortless riding and eco-friendly transportation, featuring a durable frame and a long-lasting battery for extended journeys, making it ideal for daily commutes or leisurely rides.

08/14/2026

Today's Featured Product!

Aventon Level 4 REC

Featuring:
- 750W Motor
- Regenerative Breaking
- 75 Mile Range
- 4G GPS Tracking
- Rear Wheel Lock for Security
- Sensor Switch and Much More

Stop in The Fitness Store on 1410 Dewey St in Manitowoc to Test Ride Today!

The Aventon Level 4 Rec combines a powerful motor with an extended battery life, offering exceptional performance for long rides. Its sleek design ensures a modern aesthetic while maintaining functionality and comfort.

08/13/2026

08/13/2026

Today's Featured Product!

Aventon Abound LR - Cargo and Utility E-Bike

Features:
- 20-25 MPH
- Payload Capacity - 440lbs
- Can Carry up to 2 Passengers
- 60 Mile Range
- Colors: Sage and Matte Stealth
- One Size
- Theft Deterrence Technology and Much More!

The Abound LR is the answer to all your cargo conundrums! The 750W motor, long rear rack, and 440lb payload capacity make this the ultimate cargo carrier. Whether you're loading up the kids, your beach day essentials, or your most ambitious grocery haul, the Abound LR is ready to take on any cha...

08/11/2026

Today's Featured Product!

Velotric Discover 3

Features:
- 80 Mile Range
- 28 MPH Top Speed
- 750W Motor
- SensorSwap Technology
- 5 Pedal Assist Modes
- Sizes Regular and Large
- Colors: Cherry Crimson, Lemans Blue, Mint (R), Stone Gray, Emerald Green (L)

The Velotric Discover 3 Ebike combines sleek design with powerful electric assistance, making it ideal for urban commutes and leisure rides. Its long-lasting battery ensures extended range, so you can confidently explore without frequent recharging.

08/10/2026

A huge "Thank You" to all customers of The Fitness Store who have helped us provide at least a small relief to those affected by the recent storms in the valley area. By shopping at The Fitness Store, you've indirectly helped bicycle riders in Neenah, Menasha and Appleton.

Working with Andy, Steve, Matt (pictured with TFS owner, John) and the rest of the staff of Cranked Bike Studio in Neenah, The Fitness Store has donated $1000.00, to match another $1000.00 Cranked has offered, to provide free or greatly reduced-cost bicycle repairs to those who have had their bicycle damaged by the storm.

Neighbors helping neighbors.

"I'm so glad we were able to reach out and work with our friends at Cranked Bike Studio to help those affected by these devastating storms" said John Brunner of The Fitness Store. "While many people use their bikes for recreation, for others, it's their means of transportation getting them to and from work, school and appointments."