Magic & Color Co.

Magic & Color Co. Vintage. Handcrafted. Giftable Goods. Hi! My name is Alicia. A Massachusetts local. I graduated from high school in 2006. Hootenanny. Magic and Color Co.

My Grandparents settled in the area in the 50's and my family have been "townies" ever since. I really appreciated my experience through the art programs in my public school as well as the sense of community from a thriving underground music scene. I have had some amazing mentors & peers over the years and have been able to pursue a range of creative outlets which truly helped/help me survive some

otherwise turbulent youth/times. I got my first job at the corner store sandwich shop when I was 13. The sense of freedom from earning my own money was liberating. An adoration of vintage and thrifted items were the way I was able to begin having true control over my creative expression and identity. I had a great group of friends that I would treasure hunt with. I have fond memories of our moms dropping us off at the MBTA. We would ride the train into Cambridge to seek out special looks. I began cultivating an eye for style in my early years and worked my way into fashion retail. My love for vintage/thrifted items and the affordability as well as the environmental responsibility of the process has only grown stronger over the years. The thrill of the hunt, the textures, the colors, the mystery of the history is all super fascinating to me. I spent my early twenties in the Boston area after completing a year in art school. I spent many years working at the record store and the hip alternative clothing store, R.I.P. Enjoying art from an eclectic mix of talent. Playing rock n' roll shows in basements. Twisting the night away at the old Sixties & Soul clubs. Nomming some of the most delicious vegetarian/vegan food. Definitely golden years spent shaping me into who I am today. In 2011 I began my career in cosmetology, apprenticing at HC Studio in Brookline Village. I studied hair health in depth and became a colorist specializing in balayage, which is a flowing "hand painted" technique meant to mimic the sun light. I feel eternally grateful for the opportunity to learn from leading artists in the industry and in such a beautiful space. I started the brand Magic & Color as a portfolio for my work with hair, although the phrase evokes something much more for me. It reminds me to recognize the magic in small moments, simple pleasures, and the natural beauty of our world in all it's hues and configurations. is a way for me to share some of my findings. I'm offering vintage, handcrafted and items good for gifting (ourselves or others!) Treasures that add an extra dose of joy in our daily lives and things that remind us to take care. Thank you so much for stopping by to check it out!

​:) Alicia

What a summer! My first month giving it a go with a booth at OMG! It’s been great to pop in and work on my little spot w...
08/16/2026

What a summer!

My first month giving it a go with a booth at OMG! It’s been great to pop in and work on my little spot while also getting to peruse all the other vintage goodies!

My Matriarch Grandma’s 90th birthday, bringing family in from near are far.

Extra dose of sweet little niece & nephew in from Prague! Getting to experience first summers in the states and reviving childhood Mountain memories and beach fun is the literal best.

Catching up with ol’ friends like no time has passed.

Unearthing stashed vintage from my archives (that I might have forgotten about 😬) coming soon!

V. Grateful

I hope you are savoring the end of summer even on the rainy days!

September picks back up with Markets! ✌🏼


Celebrate Mass Vintage Days August 1 & 2 Mass Vintage Days  🪩✌🏼This weekend enjoy vintage shops all around the state cel...
07/31/2026

Celebrate Mass Vintage Days August 1 & 2 Mass Vintage Days 🪩✌🏼

This weekend enjoy vintage shops all around the state celebrating with specials & sales! ✨

In honor of Mass Vintage Days you can score 25% off my booth at OMG! Oh My Gosh Antiques
& in my Etsy shop https://magicandcolorco.etsy.com/

The Cider Mill, OMG! Antiques, thrifting around Massachusetts, vintage lovers

A new way to shop! Spend a summer day wandering through this absolute maze of wonders!Oh My Gosh! Antiques & Collectible...
07/01/2026

A new way to shop!

Spend a summer day wandering through this absolute maze of wonders!

Oh My Gosh! Antiques & Collectibles .com_
15 Waushacum Ave.
Sterling, MA
01564

And you’ll find a little nook of Magic & Color!

Open 7 days a week
11-5pm

And when you’re ready for a little lunch, it’s located real close to Meadowbrook Orchards & Rota Spring! 🍦




☀️Gorgeous day for some open air markets! 🌳The Farmers Market until 1:00The Pop Up Shops until 3:00I’m here with  & .sou...
06/20/2026

☀️Gorgeous day for some open air markets! 🌳

The Farmers Market until 1:00

The Pop Up Shops until 3:00

I’m here with & .source.known

The book sale at the Library until 4:00




It’s a hot one! 🌞🥵Perfect day to check out Splash into Summer downtown! From 1 - 5 today!! Food trucks 🍔🍦inflatable wate...
06/14/2026

It’s a hot one! 🌞🥵

Perfect day to check out Splash into Summer downtown! From 1 - 5 today!!

Food trucks 🍔🍦
inflatable water slides! 🛝
Mermaids! 🧜‍♀️
Goodies & Wares 🛍️
Henna & Face Paint 🎨
& more!

Find all this magic tucked down between the Pop Ups and the Post Office behind city hall!




Magic & Color believes that the world is better when we embrace the beauty around us! We marvel that the world is a coll...
06/13/2026

Magic & Color believes that the world is better when we embrace the beauty around us! We marvel that the world is a collective rainbow of people and in the connections we make there is magic! Peace to people. Love is love, so let it be! 🌈💕

Bringing fun vintage pieces for the Pride Party at Lost Shoe ()

Bold looks for brave hearts!
❤️🩷🧡💛💚🩵💙💜

Stop down behind city hall between 3 - 8pm today & enjoy local goods & entertainment! 🪩✨

⭐️ You can also shop my pop up 10 - 3pm Saturday & Sunday at 13 W**d St.✌🏼




Marlborough is happening in June starting with the classic car show on June 7th, a fully packed weekend on the 13/14th f...
05/25/2026

Marlborough is happening in June starting with the classic car show on June 7th, a fully packed weekend on the 13/14th from World Cup watch parties, Pride Block Party, Splash Into Summer, first Summer Farmers market and so much more.

You can find me popped up :
Saturdays & Sundays
6.13.26 - 6.21.26
10 - 3
at the Downtown Pop Up shops!

as well as the Pride party and Splash into Summer!




The weather is lovely, the door is open, the tunes are groovin’ and there is treasure around every corner.of.ritual.reli...
05/16/2026

The weather is lovely, the door is open, the tunes are groovin’ and there is treasure around every corner.
of.ritual.relics
cowgirl






Tomorrow is Vintage Store Day and I can’t wait to celebrate at Ritual Relics (.of.ritual.relics ) with a lineup of incre...
05/15/2026

Tomorrow is Vintage Store Day and I can’t wait to celebrate at Ritual Relics (.of.ritual.relics ) with a lineup of incredible vintage vendors!

Pop in between 12 - 5pm at 10 Main St. in Hudson this Saturday.

There will be in store exclusives that you won’t want to miss!





Today’s treasure! 💚 I had an appointment this morning and wasn’t gonna stop at the thrift….but I passed by a spot I don’...
05/06/2026

Today’s treasure! 💚 I had an appointment this morning and wasn’t gonna stop at the thrift….but I passed by a spot I don’t visit very often and well….you know how that goes.





Address

13 Weed Street
Marlborough, MA
01752

Opening Hours

Friday 4pm - 7pm
Saturday 10am - 3pm
Sunday 10am - 3pm

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